Defining Your Target Audience…..What You Need To Know

What You Need To Know To Defining Your Target Audience




First of all you need to stop thinking your “target audience/market” and start thinking your“customer profile”, which implies ONE person — the ONE person you exist to serve with your product or service.


You really don’t want to be lots of things to lots of people. You want to be something inspirational to the RIGHT person — the ONE person. And if you inspire that ONE person and enough numbers of that ONE person, then you will dominate that niche.


To help you understand why it is important that you pick your ONE person, Danny Ivy, Firepolemarketing explains in more detail:

What does that mean for you when picking your ONE person, which is your target audience?

  • It means you need to get inside their heads.
  • You need to understand, not just who they are and what they want, but how they feel and think.
  • When you do that for a single person instead of a type or a group, you’ll discover that your single person — your one ideal customer — is actually many people.
  • And thanks to the Internet, all those people — the thousands of people who are your one ideal customer — will be able to find you.
  • What’s more, once those people find you, the others will too.
  • As your business grows, you’ll naturally draw plenty of people who aren’t exactly your ideal customer, but they’re close.
  • They’re friends with your ideal customer, or they’re similar in some way, or they see how much your ideal person benefits from what you offer, so they want it too.


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker


Speaking to the ONE person means you’ll never describe your audience as being: “women, 27-39, single, educated, income of over $40,000 and who like eating chocolate” ever again. From now on, it’s “Jane. 30 years old. Bachelor’s degree in the Arts. Works in an account management job she doesn’t like and is currently scoping out a new career. Thinking about getting a Masters degree. Single, having recently dumped a loser boyfriend. Has lots of friends she hangs with watching ‘Sex in the City’ and eating expensive ice cream. She drives a Honda, works out three times a week and goes to the spa about once a month.”says Peter Vogopoulos (a marketing and business coach, university lecturer and co-founder of Firepole Marketing).

Doesn’t Jane suddenly seem like a real person? Isn’t it a lot easier to know what to say to her?



Bottom line is this.…You have to be a business that inspires that ONE person. Then, your message and consistency will inspire a whole bunch of others who either (a) feel affinity with that ONE person, (b) aspire to be that ONE person, or (c) admire what that ONE person represents — and then these people will ALSO become your clients. So quit worrying about shutting everyone else out if you talk to the ONE person. You won’t. If anything, you will attract loads more people inspired by your precise and clear brand.


Here is how it works when you speak to that ONE person: 

  • Heather is a 26-year old single, female, solo entrepreneur with a graphic design business. She completed a graphic design degree at the local college. She is an expert designer, quite tech-savvy, but still learning the ropes when it comes to being an entrepreneur. She’s energetic and spunky, however, and her energy and charisma usually land her the gigs. She makes about $37,000 a year, but wants that to go over $45,000 next year. She dreams of being able to charge top dollar for her work eventually, but for now she knows she needs to develop her portfolio and to systemize her business a bit better. She’s very worried that she’ll always be fighting to fill the pipeline with new clients. She works from her home office, the second bedroom of a condo she bought a couple of years ago. She works out at the gym three times a week to stay in shape, she used to be an athlete in high school. When she is not working, she enjoys go out to clubs with her friends and travelling.


Now that you’ve defined Heather, everything you do, every blog post, every piece of marketing, every product, every branding decision should be examined through Heather’s eyes. Will Heather like this? If the answer is yes, you are successfully sticking to your brand identity and talking to the right person. And she will recognize that and reward you with her business.


It’s time to define YOUR one person!


Think about your ONE person. The one who you were thinking of when you started your business. The one for whom you developed your product or service.


To help you to get crystal clear on every detail about your one person…..CLICK HERE to access your customer profile template


Have you defined your ONE person yet?



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington


(P.S. – To learn how to get people to CHASE you, take the 10-day Attraction Marketing Bootcamp CLICK HERE, and become the HUNTED )

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20 thoughts on “Defining Your Target Audience…..What You Need To Know

  1. Great post Joan. We had this when I worked in radio.. Years ago. “Debbie” was our avatar. We had a picture posted in the studio. We could look directly at her and knew exactly who we were talking to!

  2. Hey Joan,

    Excellent tips.
    We all have something of value to share with the right people…and not everyone fits into this category (although we’d like to think otherwise, right?).
    I’ve learned the hard way that not everyone is your target market – and that generalizing isn’t always such a great thing.

  3. Great post Joan! I love the example you gave here. It took me a while but I finally know who my target audience is and it’s made it a lot easier for me to create my content and how to approach my marketing plan.

    Thanks for the customer profile template. I’m off to download it! Hope you’re having a great night Joan!


  4. Hey Joan,

    Another wonderful post from your bucket. The first rule of marketing is Selecting the Target audience otherwise all the efforts goes in vain. Thanks for sharing this post.

  5. Nice post, Joan! I personally think it is pointless to blog without knowing who your target audience is. It is important to figure this out prior to blogging so you know exactly what your readers/audience want to know and how often they like to read about it. Thanks for sharing your tips!

  6. Hi Joan,

    We all talk about our “target market.” I do it all the time.

    But you’re right in trying to focus us on our ideal, perfect client. Not only because that personifies our demographic and personality type, but also because it helps us to “talk” to a single person each time we write an article or email, each time we shoot a video or run a webinar.

    I’ve worked on developing an “avatar” for some time now. That’s basically an image and description of your perfect client. One of the first things I teach my students is to develop their own avatar. It’s not just for beginners, though. It’s an ongoing work in progress. My avatar is not cut in stone. It shifts from time to time, and always needs to undergo modification.


  7. Wow. That is a really hard thing to do, but I bet it makes such a difference. I’m going to have to think on this one and use your tool to find my one person. Thank you!

  8. Great stuff Joan! You are right have to know who your target audience is and who you are creating content for. If you don’t you won’t attract anybody. I did a post about this myself but your really drives it home on how important it is and exactly how to find it. Thanks for sharing.

  9. You really hit it out of the park Joan!

    Your process really takes effectively defining your target audience to the top of the food chain.LOL!

    And it easily helps us separate ourselves from the vast majority of our major competitors!

    And it makes perfect sense Joan!Thanks so much for taking the time to share such an awesome
    and extremely practical process!

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