How To Develop a Powerful Personal Brand

Developing Your Powerful Personal Brand










Personal branding is no trend.




It’s social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one.








Here are 12 powerful tips for getting started with developing a personal brand from Barry Feldman






1. Define your audience

  • The focus of your blog — and all your content — must be your readers.

  • What are their needs?

  • What are their pains?




2. Create a clear value proposition

  • What can you offer your audience?

  • Do you offer resources to help people work smarter?

  • Do you offer leadership insights?

  • Create a succinct and simple answer and you have your value proposition.

  • You may have to experiment with your value proposition and revise it from time to time.

  • A clear value proposition will serve as framework all of your efforts.




3. Write a compelling brand slogan

  • Remind yourself of the level of noise in media today and recognize how critical it is to make a strong impression quickly.

  • How can you summarize your brand promise in a concise slogan?




4. Get a great portrait

  • Presenting a great photo of yourself helps establish credibility and build trust.

  • It also helps you connect via social media.

  • Get a great headshot that captures the real, authentic you.




5. Establish a look

  • Any memorable brand, your personal brand included, should look consistent.

  • Using a variety of logos, colors, and fonts will confuse your audience.

  • Develop a look for your personal brand with a professionally designed logo, a pleasing color palette, and a limited menu of fonts.

  • Apply the standards you create to everything — your website, business cards, advertising, etc.




6. Find your voice

  • You have to discover how to express yourself as the unique individual you are.

  • Don’t try to become the writer version of yourself.

  • Just be yourself.

  • Write like you speak — when you’re speaking to ONE person.

  • Make it someone you speak to often and feel 100% confident about expressing yourself to.




7. Create an email list

  • Personal branding is largely online marketing.

  • The most valuable asset an online marketer could ever hope to have is an email list — people who have raised their hands and declared, “market to me,” or perhaps, “keep me in the loop.”

  • Develop a compelling offer such as an eBook or webinar you’re willing to give away and create a landing page where you’re able to capture the email addresses of your readers.




8. Dial into the dialogue

  • All of the people behind great personal brands are great conversationalists.

  • They listen and respond.

  • Encourage your customers to chime in via onsite polls, surveys, blog comments, forums, reviews, chat, and of course, social media.

  • On your path to becoming a revered personal brand, your goal should be to ignite meaningful, brand-adjacent conversations in your community.




9. Build a circle of influencers

  • Accelerate your influence by leveraging the authority of other authorities.

  • Create “roundup” content that recognizes authoritative leaders and their work.

  • Call on experts to contribute to your content.

  • Create communities of your own on LinkedIn, Google+ and other social media.

  • Ask people you know to introduce you to people they know (a.k.a. networking) and look for partnership opportunities.

  • Publish lists, for example, and books or blogs you’ve read. Ask for guest post opportunities.

  • Share the content of influencers you admire.



10. Create content

  • Creating content to showcase your expertise must be at the core of your personal branding efforts.

  • Focus on sharing your knowledge.

  • Take a stand.

  • You might not appeal to everyone, but that’s not the goal.

  • You want to ignite the passion in the right people.

  • Use a variety of media types to accommodate the different preferences of your target market such as a blog, podcasts, webinars, presentations, eBooks, and videos.




11. Give of yourself generously

  • Make yourself available to your peers and organizations.

  • Give thanks to everyone for kind acts of any kind.

  • Ask the people you meet what you can do to help.




12. Connect and stay connected

  • The development of your personal brand, and ultimately, your ability to capitalize on it is derived from the connections you make.

  • Make networking part of your daily routine and seek to expand it continuously.

  • Follow up with new connections you make promptly, stay in touch, and always follow-through on your promises.

  • An effective personal brand wields influence.

  • Understand how to develop a personal brand and you’re likely to enjoy a steady stream of ideal clients, rewarding partnerships, leadership opportunities, greater credibility, and higher perceived value.






Have you started creating your personal brand?







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To Your Success,
Joan Harrington

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0 Replies to “How To Develop a Powerful Personal Brand”

  1. Great list, some other items that we use in our list are:
    1.) Determine the 5 phrases that pay.
    2.) Understand who your competition is and what they are doing.
    3.) Determine the top 10 keywords you will be found by.
    4.) Determine your 1,3 and 5 yr goals.

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