What Are The Different Types Of Content Marketing

The Different Types Of Content Marketing










Even if you’ve tried your hand at content marketing you may be stuck on how to truly get the most out of your content.





It always helps to have a list of the different types of content marketing





Here are 7 different types of content marketing as well as an explanation of the types of
businesses that could benefit most from it.





1. Blog Posts

  • Blogging has become a popular way for businesses to communicate with customers and potential customers.
  • This type of content marketing allows you to create a voice for your business.
  • It also offers the flexibility of sharing other types of content within the blog.
  • Posts can be text based, image based, video based or a combination of the three.
  • The thing to remember about blog posts is that you have to create them with a level of consistency to keep people coming back to read your blog posts.
  • You don’t have to post everyday but you do have to post regularly.
  • Businesses that could benefit:
  • Blog posts can work for a variety of businesses because it lets you share the type of information that works best for your audience.



2. Guest blog posts

  • If you aren’t interested in hosting your own blog, you can create content for other blogs.
  • This requires you to do some research and identify blogs that are well aligned with your brand with an engaged and active following.
  • You also have to be prepared to pitch your posts to the blog owner.
  • In this instance you should prepare some blog post topics and possibly have some of those topics expanded into posts ready to be published.
  • The best way to ensure that your posts are accepted and published is to take some time and familiarize yourself with the blog voice.
  • You want to make sure your posts fit in with the blog you’re submitting them to otherwise your posts won’t be shared.
  • Businesses that could benefit:
  • As with a blog that you create yourself, guest blog posts can also work for a variety of businesses.
  • As long as there is an active blog, you can submit guest posts to it.



3.  EBooks

  • EBooks are electronic books written to be shared online or through eReaders.
  • They can be as short as 10 pages or as long as 150 pages.
  • An eBook is a long form of content that is used to provide information.
  • Sometimes there is a call to action in the book but other times it’s used as a piece of collateral to build an email list.
  • These pieces of collateral take an extended amount of time and should be created with a plan for how it’s going to be used.
  • An eBook can be used to discuss a topic, educate an audience or tell a story.
  • It can also be used to do all three.
  • You can also create how-to guides in eBook format.
  • Businesses that could benefit:
  • If your company is related to internet marketing or other business oriented industries, it could benefit from this type of content.
  • It also works well for health and fitness organizations as well as any specialized niche industry.
  • Any time you’re dealing with an audience base that appreciates information, you could benefit from creating and distributing an eBook.



4.   Infographics

  • Infographic is short for information graphic.
  • It’s when a long, often complex series of statistics and information is put into an easy to read graphic format.
  • If you create a research heavy report or document and want to share the information to a broad audience, this is an ideal way to do it.
  • Businesses that could benefit:
  • If your business is very statistics oriented or involves making use of complicated information, an infographic is a great way to communicate.



5.  Video

  • The great thing about video is that it can be used by any type of organization.
  • If you’re going to use video, it has to be well planned and executed.
  • You don’t have to go out and spends tens of thousands of dollars but if you don’t have a huge budget, it’s important that you make sure your video is good quality.
  • It’s also important to make sure your video isn’t too long.
  • You don’t want people to feel like they have to sit through a long video when they visit your website.
  • Make it short and punchy while asking them to take action in some way.
  • When it comes to video length you do have some wiggle room but not much.
  • Ideally, your video shouldn’t be much more than 1-3 minutes.
  • However, if you are providing valuable information, it could go up to 5-7 minutes
  • Businesses that could benefit:
  • Any type of business can use video.
  • The thing to keep in mind is to make the video valuable and not too long.
  • If you find yourself creating a video that’s going to run for several minutes, look for ways to break it into chunks and create a series.
  • This is a great way to have people coming back to your website consistently to gain access to all of the information you’re providing in the series.



6.  Testimonials

  • Sometimes the best way to encourage people to become new customers is by letting your current customers sing your praises.
  • Testimonials can be very powerful for showing the value of the product or service you are providing.
  • The best testimonials are ones that sound and feel authentic and include specifics about your business.
  • Businesses that could benefit:
  • If your business offers a specific product or service, it could benefit from this type of content.
  • It’s best to make sure your testimonials reference specific benefits that were gained from using your products or services.
  • You want them to sell your business, not just tell people how cool you are.



7.  Podcast

  • If you don’t have the budget to create a video or aren’t comfortable being on camera, you can put together a podcast.
  • This is an audio only form of content that you can use to educate, inform or entertain your audience.
  • You can make it a one-time occurrence or an ongoing podcast series
  • Creating podcasts are a bit easier than creating video but it still takes an element of planning and an investment in a good quality recording system.
  • You need a good microphone, the ability to capture audio and an audio editing program.
  • Businesses that could benefit:
  • Niche oriented businesses with a specialized focus would benefit most from a podcast.
  • Your audience has to have a strong interest in whatever topic you’re discussing to tune in for 30 minutes or more.





As long as you have a plan for how the content will help your business, you should do it.





With content marketing, your ultimate goal is to increase sales for your business.





However, you have the ability to be creative about how you reach that goal.








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To Your Success,
Joan Harrington



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