The Dirty Little Secrets of Epic Content Revealed

6 Principles of Epic Content Marketing Revealed



Content marketing is an extremely competitive space which is why you need to know these “dirty little secrets” of epic content before you write your next blog post.



epiccontentrevealed1Fortunately, for you, there is a formula that’s proven to work and that’s exactly what Joe Pulizzi (Content Marketing Institute) shares in his book……”Epic Content Marketing”




So,  if you would like to learn these “dirty little secrets” of epic content that attracts more people, converts more customers, and grows your business quicker, then you will definately want to pay attention to Joe Pulizzi’s 6 Principles of Epic Content……..Get ready and enjoy 🙂


#1. Epic Content Fills an Unmet Need

  • Epic content has a purpose — it fills a need, answers a question, or adds real value.
  • Why should a prospect read your latest blog post?
  • That’s the first question you should ask before even drafting an outline.
  • What’s in it for them?
  • Often we stress the point of creating content that informs people and helps them solve a problem, but Joe Pulizzi describes that content can also be useful by filling an emotional need.
  • It can be funny, inspiring, or even sad — as long as it is engaging to your buyer persona.
  • Your goal is to fill their need in a way that no one else is doing.


#2. Epic Content is Delivered Consistently

  • While your brand’s content may be free to prospects and customers, they still expect you to be consistent with quality and quantity.
  • Your consistency in one area of business reflects what potential customers can expect from your company in other areas.
  • People require consistency to stay engaged.


#3. Epic Content Requires a Unique, Human Voice

  • Your content should have a human voice, even if it’s not what you think is “professional.”
  • Humor, sarcasm, storytelling — however you actually communicate in real conversation is how you should convey your message in your content.
  • Remember, people connect with other people, so don’t be afraid to let your personality shine through your content.


#4. Epic Content Expresses a Point of View

  • By expressing our point of view, we are able to attract prospects that agree with us and we’re able to persuade prospects that are unsure about Inbound.
  • Businesses that refuse to abandon their outdated marketing strategy aren’t our buyer personas anyway, so turning them away with our point of view does no harm.
  • Don’t be afraid to express an opinion — if people want a stale summary of the facts they’ll go to Wikipedia.


#5. Epic Content Avoids “Sales Speak”

  • You want the majority of your content to be focused on your prospects and customers.
  • This type of content is shared more and gets your message spread to more people.
  • By publishing great content on a consistent basis, your prospects will actually want to see your promotional content.
  • The idea is to give far more than you ask for in return.
  • This is one of the fundamental principles of Inbound Marketing that businesses often forget.


#6. Epic Content is Considered the Best In Its Niche

  • According to Joe Pulizzi, epic content is considered to be the best in a given industry.
  • Your long-term goal is to create better content than all of your competitors.
  • The best content doesn’t necessarily mean the longest and most detailed.



epiccontent3By following these six principles, your brand can immediately join that small handful of brands that are creating epic content in your industry.

As your business grows and you have more resources to invest in your content marketing, just know that creating the absolute best content in your niche is more realistic than you think.



If you enjoyed this post and found TONS OF VALUE learning these 6 principles of epic content, please take a moment and share…..Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington


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40 thoughts on “The Dirty Little Secrets of Epic Content Revealed

  1. On the Choosy Kids blog, we have professionals writing blog posts from their knowledge of whatever their line of work is. Most of these people are not writers and they always say to me, how am I supposed to write something like this? I have never blogged before and I ALWAYS say to them, write as if you are just talking to me about it. Write it from your personal voice, not your “doctor/teacher/dentist” voice. Think of it like you are just writing me an email, but still be knowledgeable and professional. It somehow clicks with all of them!

  2. This is such great information. I always try to bring useful information and engage my readers. I also try to be consistent. One place I struggle is when I have sponsored posts. I am always completely honest, but I don’t want to sound like a sales person. It’s sometimes hard to find that fine line. Thank you. Great post!

    • You are very welcome Irina! Unique and being true to yourself is always a good thing 🙂
      So glad to know that you are inspired by my post 😉

  3. Hi Joan,

    All great tips, but the one that struck the chord with me was the tip about having the human, authentic and real voice.

    However we naturally communicate is the best way to write. This is what flows freely – and readers can always tell whether or not someone is being genuine.

    We’re all people wanting to connect with others. This is what builds trust.

    • Hi Dana,
      Thanks for your awesome comment!
      I 100 % agree that our readers can always tell when we are being genuine or not 🙂
      It is all about building that trust!

  4. Great post Joan. Great “secrets” that everyone should already know and realize. Provide good value and avoid the sales talk and have the very occasional pitch. As Gary V says, “Jab, Jab, Jab, Right Hook” Thank you for sharing.

  5. I just published a blog on hot chocolate for adults and I applied each point you addressed to it and said, wow, I just wrote a blog with epic content. However, it is not my field, not related to jewelry, but it is within the lifestyle that my readers experience as the weather is turning frigid.

    What I enjoyed most about your blog and writing mine was the human voice. It was happening as if over a cup of hot chocolate.

  6. Awesome tips as always Joan! Thanks so much for sharing this with us. Each one is an important element, especially the human voice or friendly tone. No one wants to read a stuffy blog post. 🙂

    Thanks for sharing!


    • Thank you Cori!! Always appreciate when you come visit 🙂 You got that right
      no one wants to ready a stuffy blog post 🙂 Glad you enjoyed!!

  7. The one thing that I focus on the most while I’m writing is “one person”. I think of that one ideal client and imagine that she’s sitting next to me. It’s a discussion about what she’s struggling with, what’s stopping her from moving forward and how we can solve it. Then there are the cosmetics…make it easy to read, break up the content and get rid of distractions. It doesn’t always have to be about a product or service, but if you are blogging for business, everything should lead to a specific business goal.

    Great read Joan!!! thanks for sharing the tips!

  8. Let the epic content begin! Great tips here, Joan. What would the world be like if we all thought of our audience first??? Identifying unmet needs – and finding a way to remove the pain points from our clients’ lives. YAHOO – loved reading this one.

  9. Great tips! I’m always trying to provide as much value as possible and these 6 points make a great checklist when publishing content. Thanks for sharing!

  10. So inclined to agree with all of these points. #’s 2 and 3 resonate most with me, and if you follow #3 then you can easily avoid #5. I had to learn the hard way to get out of academic speaking on my blog and settle in to a more comfortable conversation with my readers. The feedback was incredible once I made that shift.

    • Thank you Niquenya 🙂 Absolutely agree with you on the more comfortable of a conversation that you have
      with your readers the easier they will want to come back and visit again 🙂

  11. Great stuff as usual Joan! If there’s one area I can improve upon it’s #2!

    I love how you narrowed it down to just six – it makes it more doable for anyone who is new to creating content.

    Keep up these great articles Joan!

    • Thanks so much Corrisa! Easy bite size pieces are always the best 🙂 Glad you enjoyed the post and found tons of value!
      Appreciate your awesome comment and visit!

  12. One thing I do know for sure, is that writing in a way that the reader feels like he or she is part of the conversation, is key. That’s what makes one writer or storyteller more “epic” than the next. 🙂 I think sometimes it is okay to write something, without knowing what the reader’s need is.

    For me at least, I write about a topic because I have an experience or interest in it and inevitably readers do relate to it and it starts a conversation they didn’t know they wanted to have. These are all great points in this post, Joan. We all strive to stand out from the crowd and having some guidelines helps us to see places to tweak or change the way we are currently doing things. Thanks for another good post!

    • Definately agree with you Beverley on the fact that if, as writers, we are writing in such a way that our reader feels like he or she is part of the conversation is so important and the key to having success as a blogger 🙂

      Thanks for your awesome feedback and comment! Always appreciate your stopping by 🙂

  13. Hey Joan,
    Great post and tips. Love the first one “Epic content fills a need”. We often forget this. We write for others, not for ourselves and any way we can solve a potential problem, the better, thanks for sharing

  14. Hi Joan, This is great post – I love Joe Pulizzi. It is true the definition of what it means to be “professional’ has been turned on its head. It’s more about authenticity and engaging than “professional-eze’ when speaking to your clients or prospects. They appreciate it – and like anything social, it’s consistency that drives everything success. Thank you for sharing!

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