6 Principles of Epic Content Marketing Revealed
Content marketing is an extremely competitive space which is why you need to know these “dirty little secrets” of epic content before you write your next blog post.
Fortunately, for you, there is a formula that’s proven to work and that’s exactly what Joe Pulizzi (Content Marketing Institute) shares in his book……”Epic Content Marketing”
So, if you would like to learn these “dirty little secrets” of epic content that attracts more people, converts more customers, and grows your business quicker, then you will definately want to pay attention to Joe Pulizzi’s 6 Principles of Epic Content……..Get ready and enjoy 🙂
#1. Epic Content Fills an Unmet Need
- Epic content has a purpose — it fills a need, answers a question, or adds real value.
- Why should a prospect read your latest blog post?
- That’s the first question you should ask before even drafting an outline.
- What’s in it for them?
- Often we stress the point of creating content that informs people and helps them solve a problem, but Joe Pulizzi describes that content can also be useful by filling an emotional need.
- It can be funny, inspiring, or even sad — as long as it is engaging to your buyer persona.
- Your goal is to fill their need in a way that no one else is doing.
#2. Epic Content is Delivered Consistently
- While your brand’s content may be free to prospects and customers, they still expect you to be consistent with quality and quantity.
- Your consistency in one area of business reflects what potential customers can expect from your company in other areas.
- People require consistency to stay engaged.
#3. Epic Content Requires a Unique, Human Voice
- Your content should have a human voice, even if it’s not what you think is “professional.”
- Humor, sarcasm, storytelling — however you actually communicate in real conversation is how you should convey your message in your content.
- Remember, people connect with other people, so don’t be afraid to let your personality shine through your content.
#4. Epic Content Expresses a Point of View
- By expressing our point of view, we are able to attract prospects that agree with us and we’re able to persuade prospects that are unsure about Inbound.
- Businesses that refuse to abandon their outdated marketing strategy aren’t our buyer personas anyway, so turning them away with our point of view does no harm.
- Don’t be afraid to express an opinion — if people want a stale summary of the facts they’ll go to Wikipedia.
#5. Epic Content Avoids “Sales Speak”
- You want the majority of your content to be focused on your prospects and customers.
- This type of content is shared more and gets your message spread to more people.
- By publishing great content on a consistent basis, your prospects will actually want to see your promotional content.
- The idea is to give far more than you ask for in return.
- This is one of the fundamental principles of Inbound Marketing that businesses often forget.
#6. Epic Content is Considered the Best In Its Niche
- According to Joe Pulizzi, epic content is considered to be the best in a given industry.
- Your long-term goal is to create better content than all of your competitors.
- The best content doesn’t necessarily mean the longest and most detailed.
As your business grows and you have more resources to invest in your content marketing, just know that creating the absolute best content in your niche is more realistic than you think.
If you enjoyed this post and found TONS OF VALUE learning these 6 principles of epic content, please take a moment and share…..Thank you 🙂
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To Your Success,