Getting Your Call To Action Button Clicked Is What We All Want, Right?
So, what can you do to make sure your call to action button gets clicked?
Visitors who don’t click don’t convert. To get people to click your call-to-action buttons you need an understanding of what your target audience really wants, and how badly they want it.
In today’s post, I share 16 POWERFUL ways from Neil Patel, that will ensure, if you implement them, will get your call to action button clicked
1. Make sure that your CTA buttons look clickable
- Every action step that your customers will ever take on your web page is embedded inside the CTA button.
- A CTA button that looks clickable doesn’t happen by accident.
- You have to be deliberate about it.
- The point of contact between your visitors and your offer is the call-to-action.
- Eliminate every distraction.
2. Positioning matters: Place your buttons where people click
- When people visit your site, the first thing they do is to read in a horizontal movement, above the fold.
- Here are 3 steps you can take to ensure that your CTA button yields the best result:
- Understand your audience: When you know what your ideal customers are seeking, especially when they visit your landing page, it’ll give you an advantage to deliver the right solution by positioning the CTA where they’ll find it easily.
- Be flexible: Have an open mind towards your audience. Be ready to split test, even if your current CTA positioning is yielding a high click rate. There’s always room for improvement.
- Set the mood: Words have power. More often than not, if you have the right words (copy) on your button that stand out from the rest of the elements on your page, you’ll draw people in – because that’s exactly what they want to see.
3. Have a compelling and short button copy
- Remember that a call-to-action is the point of decision making, and as such your choice of words should compel people to act right now.
- At a glance, your button should be clear, readable and recognizable.
- When people get to your button, they should have transitioned from a “reading mood” to a “ready to act mood.”
- What matters most is that you make it relevant to your audience.
- No matter how short and compelling your CTA copy is, if it doesn’t interest the people that you’re targeting, you won’t see good results.
4. Use power words in your button copy
- Power words stir the emotions and influence the user’s decision-making process.
- According to BufferApp, here’s a list of words that convert.
- Power words are used to make the audience feel something.
- When used the right way, words like instant, yes, access, get, increase, dominate, etc., will spur your prospects into action.
- They’ll click your CTA button and do what you expect of them.
5. Use timing words to create urgency
- If you can save your ideal customer’s time, they’ll appreciate it.
- If you want to increase the conversions of any action, you have six choices to make:
- Make your offer as clear as possible
- Increase the relevancy of your offer to your ideal customers
- Enhance your value proposition
- Increase trust
- Eliminate distractions
- Add urgency to your offer
6. Invoke positive emotions around your button
- You want to invoke positive emotions that make people eager to click that button and say “yes” to your offer.
- Positive emotions will connect, increase trust, and get more sales.
7. Place your CTA button in the strongest position with visitor recording
- If your site isn’t optimized, users will leave.
- When optimizing your site, you want to consider both mobile and PC devices because your ideal customers actively use both.
- A responsive, or mobile-friendly, web page is easy to navigate.
- Visitor recording shows you how people navigate your site.
- It also tells you whether or not they clicked a link.
- You can identify opportunities to improve conversions, such as click rate, engagement, and email sign-ups.
8. Use the “Try It Free for [TIME]” formula
- The word “try” or “trial” implies little or no risk.
- Whenever possible, use it in your CTA copy, because it’ll inspire more people to download your software, ebook, or app.
9. Create anticipation in your copy
- The key to getting people to do what you want – e.g., click a button – is to promise a better experience.
- Anticipation is the act of “looking forward to.”
- When you write button copy that creates expectation in people’s minds, you can more easily get them to take a specific action.
10. Test and use the right color
- Color matters because when you understand the psychology of colors, you’ll be miles ahead of your competitors.
- Your choice of CTA colors must not overlap or clash with the background.
- The color must not hurt the eyes.
- After all, you want people to click it, so it should be easy on the eyes.
- Colors appeal to human emotions.
- People can and do make decisions based solely on the color scheme used.
- You can use the buttonoptimizer.com to create buttons and choose the best color that will suit the overall design of your page
11. Add the product image above your button
- Design plays a key role when it comes to getting your call-to-action button clicked.
- If you’re selling a product (e.g., a book), positioning the product image right above the button may likely increase click rate, because people can then see a prototype of what they’ll get.
12. Delay your CTA from appearing when using videos
- This is called: Delayed gratification which refers to the ability to put off something mildly fun or pleasurable now in order to wait for something that is greatly fun, pleasurable, or rewarding later.
- When you delay your CTA button from appearing and just focus on delivering huge value, by the time you ask people to click the button, they’ll jump at the offer.
13. Tell people not to click
- Without a doubt, negative emotions are stronger than positive ones.
- Naturally, people will dare to do what you don’t want them to do.
- If you don’t understand the psychology behind the CTA copy “don’t click this link,” Neil advises you to ignore it and rely on the opposite tactic – ask people to click.
14. Add special effects to your CTA to draw attention to it
- One of the things that you can do to your CTA button is to add special effects.
- Don’t overdo this, but if you animate the button when users hover over it, that would likely get a higher click rate.
- Using emoticons, animated gifs, and gradients give you an advantage over static buttons.
15. Place exit calls to action strategically
- Exit intent technology allows you to convert abandoning visitors.
- This is critical, because a huge percentage of people who visit your landing page will likely not convert on their first visit.
- The moment a visitor is about to hit the back button or [x] button, the exit pop-up appears.
- If you’ve delivered great value to them, they’ll be much more likely to opt-in to your email list.
16. Leave plenty of whitespace around your CTAs
- Whitespace is an essential element in web design.
- Some people may consider it a waste of valuable screen estate, but don’t believe that myth.
- You definitely want to use whitespace in your landing page, because of its impact on user experience.
- When it comes to increasing your button click rate, allowing whitespace around the button will help it stand out, directing attention towards that one goal – the click.
- This creates clarity of purpose and gets people to click.
**You can Download a cheat sheet of Neil’s 16 powerful ways to get your call to action clicked
Don’t take the power of a call-to-action button for granted. Remember it’s the gateway to your sales funnel.
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To Your Success,