Do You Want Your Call To Action Clicked? Here’s What You Need To Know

Getting Your Call To Action Button Clicked Is What We All Want, Right?  





So, what can you do to make sure your call to action button gets clicked?


Visitors who don’t click don’t convert. To get people to click your call-to-action buttons you need an understanding of what your target audience really wants, and how badly they want it.





In today’s post, I share 16 POWERFUL ways from Neil Patel, that will ensure, if you implement them, will get your call to action button clicked 



1. Make sure that your CTA buttons look clickable

  • Every action step that your customers will ever take on your web page is embedded inside the CTA button.
  • A CTA button that looks clickable doesn’t happen by accident.
  • You have to be deliberate about it.
  • The point of contact between your visitors and your offer is the call-to-action.
  • Eliminate every distraction.


2. Positioning matters: Place your buttons where people click

  • When people visit your site, the first thing they do is to read in a horizontal movement, above the fold.
  • Here are 3 steps you can take to ensure that your CTA button yields the best result:
  • Understand your audience: When you know what your ideal customers are seeking, especially when they visit your landing page, it’ll give you an advantage to deliver the right solution by positioning the CTA where they’ll find it easily.
  • Be flexible: Have an open mind towards your audience. Be ready to split test, even if your current CTA positioning is yielding a high click rate. There’s always room for improvement.
  • Set the mood: Words have power. More often than not, if you have the right words (copy) on your button that stand out from the rest of the elements on your page, you’ll draw people in – because that’s exactly what they want to see.


3. Have a compelling and short button copy

  • Remember that a call-to-action is the point of decision making, and as such your choice of words should compel people to act right now.
  • At a glance, your button should be clear, readable and recognizable.
  • When people get to your button, they should have transitioned from a “reading mood” to a “ready to act mood.”
  • What matters most is that you make it relevant to your audience.
  • No matter how short and compelling your CTA copy is, if it doesn’t interest the people that you’re targeting, you won’t see good results.


4. Use power words in your button copy

  • Power words stir the emotions and influence the user’s decision-making process.
  • According to BufferApp, here’s a list of words that convert.
  • Power words are used to make the audience feel something.
  • When used the right way, words like instant, yes, access, get, increase, dominate, etc., will spur your prospects into action.
  • They’ll click your CTA button and do what you expect of them.


5. Use timing words to create urgency

  • If you can save your ideal customer’s time, they’ll appreciate it.
  • If you want to increase the conversions of any action, you have six choices to make:
  • Make your offer as clear as possible
  • Increase the relevancy of your offer to your ideal customers
  • Enhance your value proposition
  • Increase trust
  • Eliminate distractions
  • Add urgency to your offer


6. Invoke positive emotions around your button

  • You want to invoke positive emotions that make people eager to click that button and say “yes” to your offer.
  • Positive emotions will connect, increase trust, and get more sales.


7. Place your CTA button in the strongest position with visitor recording

  • If your site isn’t optimized, users will leave.
  • When optimizing your site, you want to consider both mobile and PC devices because your ideal customers actively use both.
  • A responsive, or mobile-friendly, web page is easy to navigate.
  • Visitor recording shows you how people navigate your site.
  • It also tells you whether or not they clicked a link.
  • You can identify opportunities to improve conversions, such as click rate, engagement, and email sign-ups.


8. Use the “Try It Free for [TIME]” formula

  • The word “try” or “trial” implies little or no risk.
  • Whenever possible, use it in your CTA copy, because it’ll inspire more people to download your software, ebook, or app.


9. Create anticipation in your copy

  • The key to getting people to do what you want – e.g., click a button – is to promise a better experience.
  • Anticipation is the act of “looking forward to.”
  • When you write button copy that creates expectation in people’s minds, you can more easily get them to take a specific action.


10. Test and use the right color

  • Color matters because when you understand the psychology of colors, you’ll be miles ahead of your competitors.
  • Your choice of CTA colors must not overlap or clash with the background.
  • The color must not hurt the eyes.
  • After all, you want people to click it, so it should be easy on the eyes.
  • Colors appeal to human emotions.
  • People can and do make decisions based solely on the color scheme used.
  • You can use the to create buttons and choose the best color that will suit the overall design of your page


11. Add the product image above your button

  • Design plays a key role when it comes to getting your call-to-action button clicked.
  • If you’re selling a product (e.g., a book), positioning the product image right above the button may likely increase click rate, because people can then see a prototype of what they’ll get.


12. Delay your CTA from appearing when using videos

  • This is called: Delayed gratification which refers to the ability to put off something mildly fun or pleasurable now in order to wait for something that is greatly fun, pleasurable, or rewarding later.
  • When you delay your CTA button from appearing and just focus on delivering huge value, by the time you ask people to click the button, they’ll jump at the offer.


13. Tell people not to click

  • Without a doubt, negative emotions are stronger than positive ones.
  • Naturally, people will dare to do what you don’t want them to do.
  • If you don’t understand the psychology behind the CTA copy “don’t click this link,” Neil advises you to ignore it and rely on the opposite tactic – ask people to click.


14. Add special effects to your CTA to draw attention to it

  • One of the things that you can do to your CTA button is to add special effects.
  • Don’t overdo this, but if you animate the button when users hover over it, that would likely get a higher click rate.
  • Using emoticons, animated gifs, and gradients give you an advantage over static buttons.


15. Place exit calls to action strategically

  • Exit intent technology allows you to convert abandoning visitors.
  • This is critical, because a huge percentage of people who visit your landing page will likely not convert on their first visit.
  • The moment a visitor is about to hit the back button or [x] button, the exit pop-up appears.
  • If you’ve delivered great value to them, they’ll be much more likely to opt-in to your email list.


16. Leave plenty of whitespace around your CTAs

  • Whitespace is an essential element in web design.
  • Some people may consider it a waste of valuable screen estate, but don’t believe that myth.
  • You definitely want to use whitespace in your landing page, because of its impact on user experience.
  • When it comes to increasing your button click rate, allowing whitespace around the button will help it stand out, directing attention towards that one goal – the click.
  • This creates clarity of purpose and gets people to click.












**You can Download a cheat sheet of Neil’s 16 powerful ways to get your call to action clicked




Don’t take the power of a call-to-action button for granted. Remember it’s the gateway to your sales funnel.




If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


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To Your Success,
Joan Harrington




Facebook Comments

37 Replies to “Do You Want Your Call To Action Clicked? Here’s What You Need To Know”

  1. Great post Joan. This is where I am at right at the moment. Working out what a call to action means and geting the right tools to work for me. I have a great workbook to but have not done a lot about showing it off. Well until now. I am going to plan around this post. I even book marked the convert words. Thanks for the great advice. I seem to land at your blog at precisely the time when I’m in need of great info.


    1. Thanks Rachel! So glad to hear that you are right here when you need to learn some awesome tips that will help you 🙂 Glad to be able to do that for you my friend 🙂 Always appreciate your awesome feedback and comments, thank you!

  2. Great tips Joan! I’m working on #9 right now so I’ll definitely keep that point in mind. Using the right color does make a difference too. Thanks for sharing the button optimizer. I’m going to play with that. 🙂

    Thanks for always sharing helpful tips Joan. Have a great week!


  3. Hey Joan,

    Well Neil is the man when it comes to getting positive results.

    Our calls to action really do need to be strong and apparent. I’ve been working on mine as well and although I’ll be doing something a little different moving forward, right now I’m mostly offering that 30 minute free consultation and my calendar is booked. It’s working though so he’s definitely sharing great tips for helping us make ours as strong as can be.

    Thank you for sharing this, Neil is the man to continue learning from.

    You have a great day and I look forward to chatting with you later.


    1. Hey Adrienne 🙂
      Neil is the best to learn from that is for sure! Definately need a much more targeted CTA for myself 🙂 Hope your day is awesome as well! I so look forward on chatting with you later too!!

  4. Hi Joan,

    Very informative post! I do agree with you that right positioning is very important for increasing visibility of calls for readers. Thanks for sharing this informative post with us.
    Have a great week ahead!

  5. ahhh the almighty CTA… it’s a science all by itself.

    I had a discussion about this with a colleague just on the colour.. we analyzed the heck out CTA colours for certain demographics and psychographics. At minimum, as long at your CTA stands out and is completely different from everything else (doesn’t blend in), you’re ahead in the game.

    Great tips!

  6. Hi, Joan

    The importance of this little “call to action” button is showed in your post.
    There are many points that some of us may not know but highly important. Will try them on my option-in form. I have book marked this for future reference.
    Thanks for the insight!

    – STella Chiu

  7. Hi Joan,

    Found my way over here from Adrienne Smith’s place!

    This post especially hits home with me because I have always had a problem converting through my calls to action. I have studied the guides, tested and moved things around, split tested buttons and forms against each other, but still not a lot of success.

    The 189 power words that convert is especially helpful to me because sometimes I feel that I am not coming across with enough umph.

    Have you put these into your own buttons and had success from what you were having previously?

    Thanks for this brilliant post, I will be using it like a check list.

    All the best,
    Jeff Sollee

    1. Hi Jeff!

      Welcome to Success with Joan!! Love Adrienne 🙂 So glad to see you here! I can totally relate with you on getting your call to actions converting better 🙂 You just have to keep testing your ctas and using these 189 power words will definately help you to get much better conversions 🙂

      Yes I have utilized a few of these power words and they definately make a difference in my conversions. Just keep on trying and testing and eventually you will find that winning CTA!

      You are very welcome! Thank you for your awesome comment!

      All the best to you as well 🙂

  8. Great tips in this post, as always, Joan. Something that stands out but isn’t too overpowering makes sense to me. Personally I generally stay away from the in your face kinds of CTA buttons. For my own site we went with the major colour scheme of turquoise and magenta/pink, so my CTA buttons stand out on the white background they sit on. When it is time to tweak or revise my site, I now have more info and understand of how we might improve them even more.

  9. Hi Joan,

    This is really a wonderful post from you.CTA button is indeed one of the most important part of any business blog I must say.Currently am focusing on building a email list so for that am puttin my all effort into this CTA button.Thank you very much for this helpful tips.

  10. Thanks for the tips Joan – so many details to keep in check. A strong CTA is huge as you point out and we’ve got to make sure people see the CTA and know what steps to take next. Colors, images, timing, oh my=>

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