Does Your Blog Meet These 7 Extremely Important Criteria?

7 Extremely Important Criteria That Your Blog Must Meet To Become Popular





“The brutal truth that you need to know is this… have a viable blog, your blog MUST pass all 7 of the following criteria to be popular”………says Jon Morrow (






1. Size.

  • The vast majority of popular blogs have a total market size of at least 5 million people. And that’s a minimum.
  • Most top 100 blogs have a total market size of 200 million or more.
  • To be clear, that’s not how many readers they have.
  • That’s how many readers they could have if everyone with an interest in the topic read their blog.


2. Age.

  • The vast majority of blog readers are between the ages of 30 and 55.
  • If you’re targeting an audience younger or older than that window, such as teenagers or baby boomers, it’s almost impossible to build a popular blog, simply because these people don’t like reading blogs.


3. Longevity.

  • Because blogs publish content on an ongoing basis, you need an audience that has an ongoing interest.
  • Ideally, it’s a topic like personal finance or social media that changes all the time, and so people want to read about it forever.
  • What you don’t want is a topic like wedding planning or pregnancy, because people are only interested in those subjects for a few months.


4. Language.

  • In general, blogging as we know it is confined to the English language.
  • Yes, it’s totally possible to build a popular blog in Japanese or Spanish, but the traffic techniques are totally different, and it’s much, much more difficult.
  • It’s far more efficient to use other more traditional methods to build the audience, such as advertising.



5. Network.

  • For a blog to really take off, you need an audience who is networked with each other through social media.
  • Moms talk with each other on Facebook, foodies hang out on Pinterest, bloggers and journalists are big on Twitter.
  • As a result, they are easy to reach.
  • If your audience isn’t hanging out on a particular social media platform, on the other hand, it’s almost impossible to get any traffic.


6. Influencer.

  • If a blog topic is viable, you pretty much always find influencers who have already built up their own audiences in the space.
  • Sometimes they are bloggers, sometimes they are podcasters, sometimes they are best-selling authors.
  • The key point: with a little research, you can easily find 5-10 influencers or “thought leaders” already dominating the space.
  • If you can’t find any, there’s always a reason why, and it’s never good.


7. Desirability.

  • Last but certainly not least, you need to like the audience.
  • Surprisingly, this is the number one reason a blog stalls out following a period of rapid growth.
  • After attracting a small audience, the blogger discovers they can’t stand them, and they stop writing because it’s not fun anymore.
  • The moral of the story: make sure you like the people you are trying to attract because you’ll be hanging out with them for years.



So, chances are, your blog fails at least one of these 7 criteria……with that said…….now it is up to you to make sure you always stay on the right track with your blog.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share……Thank you 🙂


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To Your Success,
Joan Harrington

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44 thoughts on “Does Your Blog Meet These 7 Extremely Important Criteria?

  1. Each of these are extremely important points. I’m hoping that I have longevity because even as children grow up, parents still need advice and help. Also, I’m hoping that research into Premature Birth and TTTS keeps growing and changing.

  2. Hey Joan! Thanks for the awesome tips about blog criteria. There are so many things to consider with blogging. Most important is sticking with it for the long-haul and not giving up!

  3. All very important points in a blog.

    I had heard the term “evergreen” a while ago…and made sure that when I created my own blog, it would be something that would be timeless.

  4. Hi Joan,

    Thankfully, I meet these 7 points. I can’t understand how some people would not like their readers. I love mine…even though I don’t know them. They are taking the time to visit my blog and read what I have to say. Their suport means the world to me.

    Thank you for sharing these valuable tips! You know I’m passing this along. Have a great week ahead!


    • Hi Corina 🙂
      I knew you would meet all of these 7 points girl! I agree with you 100% 🙂 Love my readers too!! Thank you so much for sharing 🙂 Always much appreciated!

  5. Shows you have really done your research on this and shared some solid information in this post. Never heard of a blogger not liking their readers but I guess it could happen. On the flip side they could always just change their target market and content with an audience they like. Great informative post. Thanks!!

  6. I really like your last suggestion for a few reasons: if we don’t enjoy our audience, we won’t connect with them as we should. Also our lack of engagement will deter readers from forging a long relationship with our blogs. Thanks for this great post!

  7. Hey Hi Joans, All the tips which you have mentioned are very important. Thanks for sharing this informative post. Have pinned it for my future reference,
    Have a great week ahead!

  8. I see it all the time via Google Analytics Joan and especially in the posts where I have shared an opinion or view point. They seem to become evergreen and a good reference point to keep writing more on those areas that engage, educate and entertain.

    PS. Once again, Jon Morrow rocks!

  9. That is a different way of looking at blog and picking your topic and audience. It helpful to think how each applies not only to my own blogs but also to my clients. I do think your upper number of age for people reading blogs is low as I know many baby boomers who are on the internet all of the time looking for information and reading blogs.

  10. Interesting read and I’m still digesting the criteria you mention, Joan. My sense is that the upper age limit of 55 is too low, as so many boomers of all ages are online and active, reading and engaging. They also have a lot of money to spend, if you are sharing a product or service in your blogs.

    I also think there are other human factors that aren’t included here. If one wants to structure their blog and their writing, then this is a great checklist. Sometimes the most random of ideas or posts, touches a chord with people. I’ve learned that overanalyzing everything actually often takes the humanity out of the writing and people feel that.

    As a lifestyle writer, the feedback I get has more to do with how the reader felt like they are part of the conversation in what I write and how it resonated and they related to it. I don’t believe you can always “measure” specific criteria. Even having all of the “right” components in place, doesn’t guarantee success. These guidelines are a great place to start, although sometimes we need to step out of that mindset and for me, numbers aren’t always the ultimate goal. It is about touching people at a level that can’t always be measured. Thanks for the post and appreciate your openness to hearing how it landed with me. 😉

  11. Good points to look at when starting a blog. Some intimidating numbers here for sure. I think it’s also important to remember the engagement side of things – if you’ve got an engaged audience, you’ve something great to build on. It all goes back to knowing your audience and giving them the information they want and need to grow their businesses.

  12. Hi Joan, This is a great list of things to check my blog against. I know it needs work – and there will be some being done for the first of the year; a kind of re-branding though it’s really just becoming better focused. I liked your one point that you had to actually “like” your audience – I can imagine that this would be important! Thanks for sharing.

  13. Hi Joan,

    I’m almost sorry I read your post about the 7 criteria a blog must meet to become successful.

    My (near) regret has nothing to do with the points you detail. Those are brilliantly presented and described. My problem is # 2 on your list of ‘blog must haves’: Age of targeted readers. According your criteria, the people I’ve targeted, Don’t Like To Read Blogs!

    I’ve been having a devil of a time coaxing my fellow baby boomers to think of reading my blog as but an extension of reading FB, which is quite popular with us.

    Hm, when does one admit educating a logical market isn’t worth the effort? Food for thought & some more research.

    Great post. Thank you,

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