Does Your Blog Really Need A Sidebar?

Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side?

 

In general, people come to your blog to read content. Their main purpose is to devour your information and ask you questions through commenting

 

Neil Patel, Quick Sprout.com says that if people really like your content, they may share it on social media, but you don’t need a sidebar for that.  You can add social sharing buttons throughout your post or use plugins like Shareaholic.

 

What’s the purpose of a sidebar? – It’s an area you can use to promote products or services as well as to get users to do anything else you want.  And if you are trying to get repeat visitors, a sidebar is almost a necessity. Why? Because within it, you can put links to all your social profiles and add an email opt-in box.

 

“The best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines”.……says Neil 

blogsidebarShould you always use a sidebar?

  • Neil recommends using a sidebar, but he says that you don’t need one on each of your pages.
  • Consider not having a sidebar on the pages you are trying to improve conversions on or make money from.
  • Why? Because it makes people focus their attention on the area you want—the area where you make money.
  • The majority of your blog pages should contain a sidebar.
  • For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.

 

Should you place your sidebar on the left or right side?

  • When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar.
  • But you will also get fewer people to read your content.
  • Is that what you REALLY want to do as a blogger?
  • Remember, the purpose of your blog is to educate through contentso why would you take that away?

 

In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.

 

If you don’t have a sidebar on your blog, you should consider adding one right away. And if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.

 

Most importantly, you may want to consider removing the sidebar from the pages you want to boost your conversion rate on.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank You 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

 

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0 Replies to “Does Your Blog Really Need A Sidebar?”

  1. I don’t mind the sidebars. Unless the side bars go over the words of the post. Like in the last blog I visited. It makes it harder to read and I will skip it all together. Your side bar looks nice. It doesn’t cover the words making it harder to read.

  2. Well, how about that? This is one of the few times I’ve read your blog post and discovered I’m doing something RIGHT! 😉 I have a sidebar, on the right, for the purposes you described. YAY! 🙂

  3. Do we need sidebars? no, but if I am honest, it makes the layout look better to me visually. If i go to a blog that is full page I tend to skip it. It’s overwhelming. And if they void a sidebar in place of a inframe, I dislike how they stroll. On the other hand, a crowded sidebar does not serve well for anyone. No one wants to scroll through all of your ads to find one that is useful. There must be a happy medium.

  4. Personally, I find sidebars immensely distracting unless they’re well-positioned and don’t interfere with the messaging. a webpage/site should be clean, friendly and easy to navigate. Nowadays some sites are popping up with sidebars that will only go-away unless you click on something or sign-up for something. I find that to be terribly annoying which distracts my reading experience. As always, thanks for sharing the meaty content!

  5. I second what Dorit says. Clean, friendly, easy to navigate – and nothing that will annoy me/drive me away. In addition, I was fascinated by the left side/right side information. I would (as a right handed person) tend to put a sidebar on the right side. It just feels “right”.

  6. Hi Joan,

    Reading this post couldn’t have come at a better time.
    I was just considering removing my sidebar from my blog.
    However, based on your very valid points I’m going to leave it there (on the right side) 🙂

    Thanks for sharing your expert advice!
    Best
    Monisha

  7. The first thing I did when I got here was to browse your sidebar to look for posts that I hadn’t read. Apart from opt ins and some advertising, sidebar content adds to a blog’s navigation system. There are only so many items you can add to a top menu so you need the extra that a sidebar can provide.

    As you say, for some specific types of content a sidebar can distract attention. With the flexible themes around today it’s easy to create different types of pages and post pages.

  8. Thanks for the useful info on the use of sidebars.

    I don’t know who decided the sidebar should be on the right-hand side, but I have to admit, if it’s on the left, I feel disoriented. Two sidebars tend to look cluttered. Most blogs I read do have the sidebar on the right.

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