Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side?
In general, people come to your blog to read content. Their main purpose is to devour your information and ask you questions through commenting
Neil Patel, Quick Sprout.com says that if people really like your content, they may share it on social media, but you don’t need a sidebar for that. You can add social sharing buttons throughout your post or use plugins like Shareaholic.
What’s the purpose of a sidebar? – It’s an area you can use to promote products or services as well as to get users to do anything else you want. And if you are trying to get repeat visitors, a sidebar is almost a necessity. Why? Because within it, you can put links to all your social profiles and add an email opt-in box.
“The best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines”.……says Neil
- Neil recommends using a sidebar, but he says that you don’t need one on each of your pages.
- Consider not having a sidebar on the pages you are trying to improve conversions on or make money from.
- Why? Because it makes people focus their attention on the area you want—the area where you make money.
- The majority of your blog pages should contain a sidebar.
- For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.
Should you place your sidebar on the left or right side?
- When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar.
- But you will also get fewer people to read your content.
- Is that what you REALLY want to do as a blogger?
- Remember, the purpose of your blog is to educate through content… so why would you take that away?
In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.
If you don’t have a sidebar on your blog, you should consider adding one right away. And if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.
Most importantly, you may want to consider removing the sidebar from the pages you want to boost your conversion rate on.
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To Your Success,