Does Your Content Get Enough Shares On Social Media?

If your content isn’t getting shared, you’re missing out on all of the following benefits, as your content is only seeing a fraction of its true potential.



Benefits of getting your content shared:

  • Gives your brand more exposure, which increases your relevance and reputation among your target audience.
  • You will get more visibility to your social profiles, which can increase your social media following.
  • It registers your brand as more authoritative in Google’s search algorithm, which results in you ranking higher in searches, and of course generates more direct referral traffic


Here are the 7 reasons why your content is not being shared on social media from Jayson DeMers and how you can correct the issues effectively:


1. You aren’t saying anything new.

  • People will only share something if it provides them with new information, or a new take on an older concept.
  • Strive for specificity, and look for the new when coming up with new material.


2. Your headlines aren’t powerful enough.

  • If your headline isn’t powerful, most people won’t even click on your link.
  • Just make sure your title is concise, emotionally charged, and as descriptive as possible with at least one action-based word to encourage more activity.


3. Your length is off.

  • If you only write a few hundred words, your content won’t have enough meat or depth to encourage your readers to share it.
  • On the other hand, if your content stretches into several-thousand-words territory, people simply won’t have the energy to share it.
  • Strive for the middle ground with content between 1,000 and 1,500 words.
  • These tend to attract the greatest number of shares.


4. Your information isn’t useful.

  • Practicality is one of the biggest motivators for social sharing, tutorials and how-tos aren’t the only types of practical information you can offer—you can also publish information that leads your customers to better-informed buying decisions.
  • Check out the 12 elements of high-quality content to see if your content measures up.



5. You have no visuals.

  • Visual elements are almost a necessity to influence a social share.
  • Including just one image, or an embedded video, is sometimes enough to attract more attention and get a first round of people to share your material.
  • It’s even better if you use visuals throughout your piece, or if your piece manifests in a purely visual form.
  • Seeing is faster than reading, so the more concisely and the more visually you can present your content, the more shares you’re going to get.
  • If you don’t have a visual, it’s all too easy to blend in with everything else in the newsfeed.


6. You offer no entertainment factor.

  • What people more often neglect is the entertainment factor.
  • You’ll need to amuse, engage, or otherwise interest your audience through some means of entertainment.
  • Depending on your brand, this could be humor, a unique style, a hands-on approach, or an open end to a direct conversation.
  • Make your piece interesting.



7. You aren’t targeting the right demographics.

  • Remember that content marketing strategies can never focus on “everyone,” even though you might like to. (When you market to “everyone”…….you market to “noone”) 
  • In fact, the more specific your target demographic is, the better chance you’ll have at succeeding.
  • People want content that’s especially written for them, so dig deep to get to know your average reader, and produce content that addresses his/her needs directly.





You can write good content and still have a sharing problem; and even if you follow all the best practices for social sharing, there’s no guarantee your pieces will go viral.


Stay patient, stay consistent, learn from your past experiences, and don’t be afraid to make tweaks—the more you grow, the better chances you’ll have at getting the shares you need.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington


(P.S. – CLICK HERE for a FREE 10-day Online Recruiting Bootcamp that will show you an easy way to create a never ending stream of RED-HOT PROSPECTS ready to join your business today!)


34 Replies to “Does Your Content Get Enough Shares On Social Media?”

  1. Getting your content shared in social media is another means to get traffic and build your brand. Thanks for the great tips.

    I wanted to add that in 2014, Google announced that social signals were no longer part of their ranking algorithm. This information was confirmed again this August of 2015, that Google does not use social signals as a ranking factor.
    You gave some great tips about the visuals! Don’t be boring out there. Make your content worthy of being shared.
    Thanks again.

  2. Hi Joan!

    I saw your article in my FB feed earlier and couldn’t wait to hop over and read it. I think the tips you shared above are “spot on”. I don’t know if any of us are truly content with the amount our content is shared but if one produces better, engaging content the chances are better.

    I’ve happily passed this along to my networks. Happy Friday!

    1. Hi Brenda!
      Appreciate the awesome comment so much thank you!
      You got that right, if we produce better, more engaging content our chances are much better that they will get shared!!

  3. Thanks for this! I’m working on stepping up my content so this is very timely for me. Number 1 one your list so resonates with me and what I’d like to accomplish. Something new is exactly what my audience is looking for and I hope to deliver. I’ll be Incorporating all of the pieces of advice here.

  4. Hi Joan, this is very good. I just noticed that my titles are not very warm. I’d like you to write about how to make noticable, warm title. As my blog is about lifestyle it’s hard to target niche. Because the topics do mot have the same base. I’d like to hear from you how to find the right niche. The third queation would be how to stay focused. Thanx! Rahela xxx

    1. Hi Rahela,
      Thank you 🙂 I have tons of great content that I shared via blog posts you may want to subscribe to my updates so you will never miss any of my new content. I would be happy to help you to learn how to write better titles that are noticable and warm….there are several resources that I can direct you that will help you out. Let me know if you would like me to do that….For staying focused I have tons of resources I share on my email list as well as in my Blogging Mastery ebook that you may want to get>>>>just click here to grab yourself your own copy>>>>>

  5. Hi Joan,

    You are spot on my friend. I especially love your tips on #7. When you write for everyone…you write for no-one. What a great message to shout out. We do need to write for others, especially our target audience. A simple answer to a question can blossom into a wonderful blog post and many shares on social media.


    1. Hi Donna,
      Thanks so much, appreciate that my friend! Absolutely agree, a simple answer to a question can definately blossom into a wonderful blog post with many shares on social media 🙂

  6. I loved the layout of this post Joan

    Boy what a great wake up call for me!

    I tend to do these long, wordy posts that I think probalby complicate and make it difficult to ake in my message

    This was s wonderful little bite size chunks that made it easy to absorb

    And great content! We really are info-tainers!


  7. These are all key considerations, Joan, when trying to get your articles shared on social media sites.

    I’m pretty bad with the visuals. I use a featured image, a video now and then, but that’s it. This has reminded me to seek ways to make my messages more graphic to some extent, although I don’t usually write about things that easily lend themselves to that sort of content.

    I’ll think harder… lol

    I know you’re right about that, and all the really big blogs use lots and lots of visuals, so I’m sure their tracking shows that it’s well worth it.

  8. Hi Joan,
    Excellent article. I will be sharing it.
    Benefits first – Good
    7 Reasons why
    specificity, powerful headlines, length off, info not useful, no visuals,
    no entertainment factor, wrong demographics.
    Learn from your mistakes and make tweaks.The more
    you grow the better the changes to getting your needed shares.
    Great post!

    1. Hi Kathryn,
      Thanks so much! Glad you enjoyed:) Absolutely, always learn from your mistakes and make tweaks along the way! Change is always a good thing 🙂

  9. What a terrific list of proven “how” to steps Joan!

    As I’m reading Jayson’s seven excellent tips and thinking about what I’m
    far more likely to both initially pay attention to and ultimately
    share on social media as well.

    His seven proven action tips make perfect sense!And I’ll definitely
    remember to consistently implement as many as possible, as often as possible! Thanks!

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