Drive Big Conversions With These Simple Landing Page Tweaks
Even if you are getting the right people to the right landing pages but you are not seeing any conversions, it’s important to note that driving a significant amount of traffic doesn’t always equate to conversions,
Aware that the key to turning lost conversions into steps in the right direction lies in the presentation of your landing page content, Carly Stec, Content Marketing Manager, IMPACT, came up with a 4 valuable tweaks to help you turn your efforts around.
Tip#1. Narrow your focus
- Your landing page shouldn’t take visitors here, there, and everywhere.
- In order to appeal to a visitor’s specific pain point, the subject matter must adhere to one focused goal.
- To test this, ask someone removed (not your mom) to take a look at your landing page and define what they think the purpose is. In fact, you may want to ask a few people for good measure.
- This is the best way to get into the mind of your visitors, as your perception of the page is often swayed due to your involvement in the creation.
Tip#2. Nix the navigation
- Once you’ve got traffic to your landing page, the last thing you want to do is make it easy for them to leave.
- Removing the navigation bar from the top of your landing pages will help to ensure that the visitors stick around long enough to convert.
Tip#3. Break it up with bullets
- One of the biggest struggles marketers face when it comes to landing page copy is how to convey value in very few words.
- IMPACT has found that using focused bullet points not only help to break up the copy and ease readability, but they also serve as a concise way to drive benefits.
- When defining which bullet points to use on your landing page, you’ll want to focus on the following:
- Actionable: Use verbs….You want people to walk away from your landing page knowing exactly what they can expect to be able to implement after receiving your offer.
- Clear: Steer clear of big words….Keep your points as simple as possible.
- Benefit-driven: Speak to their wants and needs….Defined benefits will help to persuade visitors to fill out the form.
Tip#4. Strategically place the CTA
- Your landing page’s CTA is one of the most important elements on the page.
- When applicable, you want to ensure that you are presenting your visitors with a clear, compelling CTA upfront.
- This means selecting a color (orange and green are often highly recommended) that stands out against the color scheme of your page, as well as allotting enough white space to create contrast around the button.
- Check out this example detailed by Unbounce: Serving as a directional cue, the copy and arrow above the form work to draw your visitor’s eye down to the actual CTA.
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To Your Success,