How to effectively capture visitors right before they exit your website.
Who else think that marketing pop ups are annoying?
I bet most of you said ME!!! LOL
In today’s post I wanted to share with you how pop ups don’t have to be annoying and how you can start winning back your abandoning visitors today with these tips from Carly Stec, Content Marketing Manager,IMPACT
It’s not necessarily the tool that’s putting you off, but rather the approach of the person using the tool that creates a problem, right?
“Using popups can be helpful in reengaging your abandoning visitors”.……says Carly
Let’s begin with what is an EXIT POPUP…….Exit-intent popups use mouse tracking data to display a relevant, targeted popup milliseconds before a visitor exits your website. This provides businesses with a second chance to engage their website visitors before they leave without converting.
Here are Carly Stec’s 3 tips for executing high-converting exit-intent popups:
1. Address doubts
- When a visitor prepares to leave your website, what’s running through their mind?
- Will the product/service live up to the hype? Is there a cheaper alternative? Is the product/service worth the investment? How will this make my life easier? What happens if the product/service doesn’t perform as expected?
- If a website visitor can’t get their hands on enough information to alleviate their concerns, it’s likely that they’ll allow fear to guide them off the page.
- So what can you do about it?
- In an effort to retain website visitors that would have otherwise been lost, consider presenting exiting visitors with a case study that demonstrates exactly what you are capable of.
2. Add value
- In an effort to move visitors back to the point of sale, exit-intent popups can be used to provide them with a discount code to use towards their purchase.
- Use this opportunity to serve up an ungated resource, an exclusive piece of content, or an opportunity to subscribe to your blog and receive daily notifications aimed at moving them further down the funnel.
3. Create urgency
- Too often visitors leave a particular page thinking that “it can wait” or they’ll “come back later.”
- To combat this, exit-intent popups can be set up to convey a sense of urgency.
- The emphasis on the word instantly on the yellow call-to-action also works to inspire visitors to move forward with their decision rather than waiting around.
Now are you ready to try “EXIT POPUPS” on your site?
If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You 🙂
Sharing Is Caring!
To Your Success,