How To Engage and Delight First-Time Web Visitors

Engaging and Delighting First-Time Web Visitors

 

 

 

 

engagevisitors

 

 

 

 

How do you welcome visitors to your website?

 

 

 

Internet travelers are weary, fed-up of reading long-winded copy and clicking around websites without finding what they need.

 

 

What can you do to make weary internet travelers feel welcome?

 

 

 

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Here are some quick tips from Henneke on how you can help your first-time visitors feel welcome on your site/blog.

 

 

 

 

Create a welcoming home page

  • What impression do you want to give web visitors?
  • Your home page tells first-time visitors where they’ve arrived (e.g. a friendly place to learn more about copywriting and blogging)
  • Your about page tells them why they should read your blog posts or buy your services (e.g. you’re fun and know your stuff).
  • Have a simple headline that tells web visitors where they’ve arrived and what to expect.
  • Consider showing a photo to humanize your business.
  • Tell people you can be trusted by displaying logos of customers, a testimonial, or logos of publications you’ve been featured in.
  • Be clear about what you expect first-time visitors to do next.
  • Read a popular blog post?
  • Sign-up to your blog updates?
  • Download a report?
  • Simplify your home page because showing a lot of options can confuse first-time visitors.

 

 

Make your about page more engaging

  • Write what your readers want to read, not what you want to write.
  • Show your personality.
  • Include an email address, because not everyone like filling in forms.
  • Link to active social media profiles only.
  • Show a professional photo with a welcoming smile.
  • Use a conversational tone.
  • Sound like YOU.

 

 

 

Add extra guidance

  • This is how you can help your first-time web visitors and point them in the right direction:
  • Consider a New?
  • Start here page to guide people around your website.
  • Have content landing pages that show your best posts about a specific topic
  • Hand-pick your most useful posts and list them as popular blog posts in your side bar.

 

 

 

Your Bottom Line:

 

 

Keep your website simple, reduce options, and think about the small touches that can delight first-time visitors.

 

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

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0 Replies to “How To Engage and Delight First-Time Web Visitors”

  1. Hi Joan,

    Dead on tips 😉 First time visitors become long term visitors if you treat them right. Use a simple, clean theme. Link up to valuable posts. Show off your accomplishments.

    I like engaging blogs. I bumped up my word count and post depth to inspire more commenting on my posts. So far, so good. I also have posted a contact form on my blog as well as my email address because like you said, some folks prefer not to fill out forms.

    Quick, simple and punchy tips here Joan. I like them 😉 Thanks for the powerful share!

    Ryan
    Ryan Biddulph recently posted…11 Tips for Dealing with the Sharp Pain of Online Business DisappointmentsMy Profile

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