How To Ensure Your Blog Posts Sell Here Are The Secrets To Great Copy

How To Write Blog Posts That Sell Here’s What You Need To Know





You may have already read a dozen guides on basic blogging, WordPress installation, theme choice and installation, maybe even customization. You might have even read some guides on SEO for WordPress or how to write great content. The trouble is that great content is not always content that will help you achieve your objectives.




Great content is not always what sells.


You can write the most helpful, interesting content in the world and make no money from it simply because you haven’t written the content in a way that makes sales.


The most productive content is always written with the bottom line objective in mind, whether that’s increasing your mailing list, finding leads, or just making money.


In this post, you’re going to learn some of the best ways to create content that is not only interesting but helps you to achieve your business goals—whatever those goals may be.


No more spending hours writing content that isn’t going perform.


Make it a point to learn how to write content that sells every time.
Let’s get started.



Why Content Doesn’t Sell

Before we start talking about the ways, you can write content that does sell, let’s take a look at the 5 biggest mistakes that people typically make when writing content that causes that content to not sell.




The Big Five Mistakes:

  • 1. No or weak call-to-action.
  • When you have no call-to-action in your content, or your call-to-action is weak, you’re basically wasting your time.
  • People can’t read your minds.
  • They don’t know what action you want them to take.
  • 2. Off-topic content.
  • You may be tempted to add content to your blog that isn’t related to your main topic as a way to try to draw more traffic, but this only weakens your position in the search engines and offers you little to no benefit with regards to leads or sales.
  • 3. Content that goes on too long.
  • Sure, search engines love long content.
  • Some people even love long content.
  • But creating long content solely for the purpose of getting traffic isn’t going to do you any good.
  • Especially if that content drags on so long, and is so boring, that people leave before they have a chance to see your call-to-action.
  • 4. Content that has no purpose with regards to your goals.
  • Some people believe that any content is good content, because it’s another article that can draw traffic.
  • But it’s a waste of your time to write content that isn’t specifically geared toward helping you achieve your business’s goals.
  • 5. Useless popups or other interruptions.
  • Do not, absolutely do not, include popups, interstitial ads, or any other type of interrupter for anything that isn’t directly going to assist you with your main business goals.
  • You’ll upset visitors and potentially lose them.
  • Instead, save those interrupters for times when you are trying to achieve your goals, such as getting more email subscribers or selling a product.


CLICK HERE to grab my Blogging Mastery ebook now!


Now you know some of the mistakes you might make that could cause your content to fail in its mission to help you reach the goals you have set for your business it’s time to take a look at the best way to create content that DOES sell.


The first thing you must do, obviously, is decide exactly what your primary and secondary goals are for your business. It might be solely to sell a particular product or service, perhaps with a secondary goal of building your email list. Maybe it’s the other way around, and you’d prefer to focus on building your email list with the secondary goal of getting sales. Once you’ve chosen your goals, you can figure out what type of content you should create to best reach your goals.


Always remember that you should keep your content as tightly niched as possible. You don’t want to create content that could hurt your SEO, and there’s no reason to create content that isn’t likely to help you achieve your goals.


You want to create content that is the most likely to get you a new email subscriber, or buy something, or take whatever other action you wish.




Here are some of the most effective content types:

  • Top lists
  • A very popular type of content that is perfect for a lead-in to a call-to-action.
  • Interviews
  • Interviews with industry experts and popular figures in your market will draw a lot of attention and draw in more traffic, and they help lend a little credibility to your call-to-action.
  • Tips & Tricks
  • People love articles that provide simple tips and tricks in an easy-to-digest format.
  • In-Depth Tutorials
  • In-depth tutorials always tend to be big draws, but they’re also excellent for getting people to take action.
  • A good in-depth tutorial will bring in a lot of traffic, and it will also give you a lot of credibility if it is well-written and interesting.
  • Video
  • Video is a type of content that has huge potential for getting people to take action, because you can actually ask them to take action in the video itself.
  • People who are watching your video are much more likely to hear your call-to-action than someone who’s just read a lot of text and now need to read a call-to-action, so video can be extremely effective.


CLICK HERE to grab my Blogging Mastery ebook now!


Now that you know how to create good content and how to get people to take action when they read your content, it’s time to learn a few advanced tips that can increase conversions.

  • Segmenting-create a unique lead magnet for each topic in order to give you the best chance to get the subscriber.
  • Multiple Calls-to-Action-You don’t have to limit yourself to a single call-to-action in each article. For example, you can have your normal opt-in box at the end of the article, but you could also ask them to view another related article on your site. This would help you get more page views, and also give you another chance to get the subscriber if they didn’t subscribe after reading the first article.
  • Retargeting-If you use an ad service like Facebook or YouTube, you can include a retargeting pixel on your website so you can run ads to people who have visited your site and perhaps didn’t buy anything or subscribe when they were there before.




Wrapping Up

Writing good content isn’t necessarily enough to get you the results you are looking for. You have to craft that content specifically to get results by creating content that naturally leads users to want to take action.

Always write your content with conversion in mind. Whether your primary goal is to sell a product, grow your mailing list, or even make money from advertising on your site, content should be written with that primary goal in mind.

Remember to use multiple lead magnets if you have a variety of topics on your site to ensure you have something that will interest the audiences of each of those topics. Just because two topics are related doesn’t mean they’re similar enough that fans of one will be fans of the other.

As long as you keep your goals in mind when you’re creating your content, you’ll find your conversions growing. More people will take action, and you will get closer than ever to reaching your goals.



CLICK HERE to grab my Blogging Mastery ebook now!



If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


Sharing IS Caring!


To Your Success,
Joan Harrington



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30 thoughts on “How To Ensure Your Blog Posts Sell Here Are The Secrets To Great Copy

  1. Wowie Joan, I love this article! Why? Because I have this conversation with my husband (and business partner) nearly every week, lol! We’ve recently become more focused on our blog topics, our reasons “why,” and our content marketing strategy. Your advice is spot on. Blogging should be purposeful and integrated with a bigger overall strategy that helps with your business goals. I pondered my blog topic for this week very carefully since it is what you would label “off-topic.” Part of my strategy is to occasionally write personal posts that are loosely tied to business/entrepreneurship in an effort to connect more with my audience. I’ll see how this strategy is received and keep an open mind in case it doesn’t work as well as I had planned. 😉

    • Thanks so much Meghan! Yes blogging should be purposeful and integrated with a bigger overall strategy that always helps with your business goals, absolutely no other way to blog 😉

  2. Some of our blogs are written with conversion in mind and some consciously not. We are as much about lifestyle issues that affect our readers as we are about fashion, style & jewelry. We cannot be sell, sell, sell & we follow the 80/20% rule in our blog calendar. We believe in providing information along with our product. Perhaps we can tweak our CTA. Content marketing is different from product marketing and we do our best to tackle both.

    • That is so awesome Roslyn! You are definately doing the right thing following the 80/20 rule 🙂 Thank you for your awesome feedback! Love hearing what is working and how it works for you 🙂

  3. Such good advice in this post, Joan. I am often so focused on writing the posts I forget what I’m trying to achieve. These are great points to keep in mind.

  4. People’s goals vary a lot when writing blog posts. Some people are doing it just as a hobby and actually find followers for random posts. Your advice is good for people who use their blogs to promote their businesses. There are so many rules that people insist upon. I always tell people to, for example, write the length of post that is appealing to their ideal clients. Or to vary it if that seems best. One size doesn’t fit all.

  5. So many good ideas here and I do some but not all. I will continue to implement more as I learn the needs and desires of those I intend to reach and connect with. Thanks for the great info and ideas.

  6. For those who are writing blogs to share goods and services, these are great tips! Perhaps my “subtle” call to action in my posts need to be more obvious. 😉 It is just not my style, Joan. I know that when people are ready…they will make the commitment for themselves, especially when it comes to their health and wellbeing. This seems to be an area that needs more massaging and trust building, before people actually step in and take action for themselves. Lots of value and tips to remind ourselves of!

  7. Dear Joan – I’m relatively new to this blogging business, having just started by blog less than a year ago. Before that time, I actually followed one blog, and peeked at a couple more. Mostly, I found them annoying. There were a cacophony of ads and info surrounding content, print without serifs which made them difficult to read, and as you mentioned, annoying pop-ups. Why would anyone want to go to such a place? My favorite blog is actually a cooking blog, and I think one of the reasons that I like it so much is because the blogger is also a photographer and she shows pictures of every step – and holy cow are the photos appealing! Still, I learn so much from blogs like yours that actually teach me something. Your ideas on the call-to-action, for instance, are right on – and something I hadn’t thought about before. Thank you!

    • Hi Joan 🙂

      Wow, thanks so much for your warm comment and compliment 🙂 Really appreciate it! So happy to know that you learn something every time you visit my blog, thank you 🙂 Images are so important as well for blogs as they really have that appeal factor 🙂

  8. Excellent information Joan. I’ve been struggling with the long post idea. I had heard the Google analytics indicates a higher preference for longer posts. I can see the value with certain information, but I’m starting to rethink and maybe will be cutting down on the length. Thanks for your insight about this. Sometimes we get into the blogging topics and lose sight of the purpose.

  9. Great points, Joan. I’m with you re popups, but there are people who tell me that they get great response from them. To me, they’re just annoying. Love the tips on content types, too.

  10. I admit to neglecting the selling side on my main blog partly because it’s quite general. I need to consider what I can sell on there 🙂 When I set it up I didn’t monetize it in any way. Circumstances change and the cash would certainly come in handy 🙂

    • It is all about figuring out what you want to sell on your blog and make sure it is something your readers would like to buy 😉 Appreciate your comment Sue, thank you!

  11. Hi Joan

    For those people who would want to achieve sales with their content, as you shared, they would need to create their content with a clear call to action.

    The mistakes you have shared are golden as so many content creators make this mistakes all the time. So it is great that you listed cool ways to make sales with content.

    Thanks for sharing. Take Care

    • Hi Ikechi,
      It is always about the clear call to action, the more clearer it is the more your readers will click 🙂 Thanks so much for your comment!!

  12. Hi Joan, that’s good, very true. I am hopeless at sales copy, I write well and produce good and valuable content but don’t get it promoted in the right way. I should really hire someone who is better at that part of the deal than I am.

    Enjoy the journey!

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