These Are The 11 Essential Ingredients Every Blog Post Needs
Did you know that blogging can help you have a more robust social media presence?
Kudos to the good people over at Copy Blogger who put together this terrific reference for anyone who is looking to increase blog views (i.e. ANYONE with a blog!).
You think you’ve got yourself a good blog post.
You must ensure that your blog post has all of these 11 essential ingredients it needs
11 Ingredients like these, as presented in this infographic by Copy Blogger’s lead designer Rafal Tomal.
Print it, pin it, but whatever you do … use it.
1. Craft a magnetic headline
- Your headline is the first, and perhaps only, impression you make on a prospective reader.
- Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.
- Remember, every element of compelling copy has just one purpose — to get the next sentence read.
2. Open with a bang
- Here are 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content…..
- 1. Ask a Question
- 2. Share an Anecdote or Quote
- 3. Invoke the Mind’s Eye
- 4. Use an Analogy, Metaphor or Simile
- 5. Cite a Shocking Statistic
3. Use persuasive words
- The 5 Most Persuasive Words in the English Language
- You must understand why these words are persuasive, and you must use them in the contexts that make sense for your audience and your business.
4. Write damn good sentences
- Here are 5 Ways to Write a Damn Good Sentence
- You want to be great.
- You believe you can be remarkable.
- That means you need to write damn good sentences … without even thinking about it … day in and day out.
- Insert facts
- Create images
- Evoke emotion
- Make Promises
- Practice, practice, practice
5. Insert killer bullet points
- 8 Quick Tips for Writing Bullet Points People Actually Want to Read
- The basics of writing bullet points that work
- The essence of a great bullet is brevity + promise.
- Brian Clark wrote the definitive “Bullet Points 101″ post more than five years ago.
- Go ahead and read that through at your earliest convenience.
6. Create exquisite subheads
- Turn a Scanner Into a Reader With Subheads
- Use These 3 Subhead Techniques for Better Results:
- Express a clear and complete benefit.
- Use Parallelism That Advocates Action
- Try Writing Your Subheads First
7. Tell a seductive story
- The 5 Things Every (Great) Marketing Story Needs
- Stories are fundamental to how we communicate as human beings.
- Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.
- You need a hero
- You need a goal
- You need an obstacle
- You need a mentor
- You need a moral
8. Keep attention with internal cliff hangers
- How to Keep Your Audience Reading
- A cliffhanger is a scene in a book, movie, newspaper story, or TV show that holds something back from the reader or viewer.
- The promise is that if you keep reading or watching, you’ll eventually be rewarded with what you want to know.
- It’s the art of keeping your audience coming back for more.
- Internal cliffhangers stitch your story, article, or podcast together using emotions.
- These are statements and devices inside a piece of content that entice a reader to keep going.
9. Choose an arresting image
- As the cliché goes, a picture is worth a thousand words.
- So why not let your images do some of that writing for you?
- When you’re trying to get the biggest bang out of a blog post (while putting in the least amount of work), it’s smart to let strong imagery do some of your heavy lifting.
- Images are steroids for your headline
10. Close in style
- Once you’ve sucked people in with your headline, entranced them with your opening, and sent them down the slippery slide with each sentence until the conclusion, you may find yourself wondering…
- How do I wrap this thing up?
- How you start will determine if you get read, but how you end will determine how people feel about the experience.
- One key to a successful ending is to understand exactly where you are trying to take the reader before you ever write a word.
- Here are 5 Ways to Close Like a Champ:
- Call to action
- Post Script
11. Be authentic
- The 7 Tips for an Authentic and Productive Writing Process
- Write the way you talk
- When you’re writing, think about how you would explain your topic to a close friend who was sitting next to you.
- By writing the way you talk, you can’t help injecting a little of your personality into what you write.
- Keep your writing simple and clear without artificially inflated language.
- Get over the fears of messing up or sounding stupid.
- Just write the way you talk and you’ll be able to knock out your first draft in no time.
The last thing you need is to wonder whether your article has everything it needs to satisfy your readers.
Now you can evaluate your content at a glance and be sure it has every element it needs to deliver the results you need.
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To Your Success,