Have You Ever Had A Social Media Checklist That Works?

Have You Ever Had A Social Media Step By Step Checklist That Actually Works Like This One?


Every smart marketer needs a go-to step by step checklist for social media marketing.  It is how you maintain important fundamentals.



These easy-to-follow, no-nonsense step by step tips shared from Aaron Lee, PostPlanner, highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare.  


STEP 1: Define your audience

  • Identify your target customer’s demographic, including:
  • Age
  • Gender
  • Occupation
  • Income Level
  • Educational Level
  • Type of Industry
  • # of Employees
  • Type of Business
  • Revenue

STEP 2: Create shareable content

  • Keep these tips in mind:
  • Keep posts 300-500 words
  • Include a featured image and relevant meta description in your post
  • Optimize posts to include target keyword
  • Make sure you have a call to action
  • Make sure you have a social sharing button

STEP 3: Get your SOCIAL on!


  • These tips will help you dominate Facebook:
  • Figure out how many times you want to post a day
  • Use paid ads to promote content, increase awareness and offer discounts
  • Respond to fans
  • Tag relevant pages if you’re discussing about them.


  • On twitter, you need to know these tips:
  • How many tweets to send on daily.
  • Tweets should include:
    • Blog posts circulation
    • Content offers
    • Call to action
    • Attach image
  • Retweet influencers
  • Follow new people everyday
  • Monitor keywords and mentions
  • Respond to tweets


  • Linkedin is a different breed, here’s what you need to know:
  • Update your status a few times a week
  • Scan industry groups a few times a week
  • Learn to update your company profile
  • Use linkedin to research prospects


  • Make sure you use these tips:
  • Share your content a few times a week
  • Promote posts from influencers in your industry
  • Circle new people everday
  • Offer hangout sessions
  • Make sure your posts are public


  • Pinterest will be useful when you use these tricks:
  • Add keywords in your pins
  • Add boards clients would be interested in
  • Follow new boards each week
  • Make sure pins and linked back to your website


  • When marketing on youtube, keep these tips in mind:
  • Create a video that showcases your expertise
  • Ask questions from fans and create videos to address them
  • Add fun in your videos
  • Use a videographer for events


  • Here’s what you need to know to utilize Slideshare:
  • Use slideshare for:
    • Presentation
    • Infographic
    • eBooks
    • Case studies
  • Update your account consistently
  • Find great posts and convert them to slides


Now go ahead and make this simple social media checklist work for you:)



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To Your Success,
Joan Harrington

0 Replies to “Have You Ever Had A Social Media Checklist That Works?”

  1. Wow, what a comprehensive list! I’ve never seen anything like it. As I’m writing my memoir, I’m fully cognizant of how important it is to write as if you’re writing to your target audience – so thanks for this!

  2. Thanks Joan for taking the time to put this list together. It is essential that every marketer has their hands on this. Thank you for sharing this out in the open because in my opinion, this should be sold 🙂

  3. Joan, you have done it again. Another great post. As an entrepreneur, I do struggle with keeping up with social media. There are so many outlets and they operate differently. I will be sure to use this information in days to come.

  4. Thanks Joan, I have a Social Media plan which I keep to best I can… but still there were some points above for me to re-assess… and things to include more of…
    I’ll write a new and improved plan!!
    I seem to have a mental block when it comes to hashtags!! must put these on there!
    Jacs 🙂

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