Are Your Blog Posts Missing These 5 Ingredients?
Have you noticed that there are tons of blog posts that look and sound exactly the same.
You know the ones…..
- Eight ways to drive more traffic.
- Seven things you forgot to do this morning.
- Five missing ingredients from your blog.
When you click through, you get the same tired advice, served up in exactly the same recycled way.
Every now and again, you’ll stumble across a blog post with an original voice and snappy content.
Ever wondered what those bloggers know that you don’t?
How they’re able to write the kind of posts that attract (and feed) a hungry crowd of blog readers?
Could it be Your Writing Needs a Wake-up Call?
Every great Chef – and for that matter every great Writer – learns early on that to create something remarkable, you’ve got play to all parts of the tongue or brain.
“By stimulating the available kaleidoscope of receptors”…..says Tea Silvestre, guest blogger, Firepole Marketing
- On the tongue, you have five different categories of taste buds: sweet, bitter, salty, sour and spicy.
- And in the brain?
- There’s a similar pattern (the tongue and the brain work together)
When we cook, having all five flavors present – either in a single dish, or through the various dishes of the meal – means a more complex and flavorful experience for the dinner guest.
It is just as crucial with any piece of writing or marketing that you put together that it should also play to those five flavors if it’s going to stand out in your blog reader’s mind (and be remembered later).
- That’s why you’ll remember a story much more easily than you will just a general list post.
As the Writer-Chef, you’ll need to play around with the mixture (experiment) until you get it just right for your particular needs.
Here are the Five Flavors of Writing?
In cooking and in writing, strive to find a harmony of these:
- Sweet – Ultimate Goal/Vision of what’s possible
- Salty – Personality/Branding/Voice
- Sour – Reminder of Pain-Fear/or Longing, Big Desire
- Bitter – The “healthy,” educational elements (you’re smack dab in the middle of some)
- Spicy/Pungent – Attention getters (unique titles and images) (these work best when they include a very positive and/or very negative emotion)
Let’s take a look at how these work in a blog post or other marketing content:
1. Sweet –
- This is your ideal customer’s perfect-world vision.
- It should address what their life could be like after reading your post.
- It’s the promise that entices them to read further.
- Use a few sentences or an entire paragraph to talk about what’s possible, as it relates to your blog reader and their particular pain or burning desire.
- Paint a specific picture for them using emotional words and phrases.
2. Sour –
- This is where you talk about the pain or burning desire (intense longing for something unfulfilled) of your ideal customer.
- It should vividly remind them of what’s missing or what needs to change.
3. Salty –
- This is where you incorporate your own voice and branding.
- There should be just enough “you” to help the reader feel like she’s having a conversation with a human being, but not so much that she can’t pay attention to the content itself.
- It helps to address the reader directly.
- Use “You” and “Your” when you’re writing.
- It makes the whole process way easier.
4. Bitter –
- This is where you teach your blog reader something.
- Give them something solid they can hold on to with some actionable steps.
- This is also the part where you fulfill the promise you made to them via the title and opening paragraph.
5. Spicy/Aromatic –
- Finally, this is where you use elements that will capture your reader’s attention.
- Kick-butt titles and images that you write and select for human consumption first.
- For help with this, you’ll want to check out:
- Jon Morrow’s HeadlineHacks.com
- Copyblogger’s 10 Sure-Fire Headline Formulas
- Blog Tyrant’s guide to choosing the right images
Remember, just like our tongues have a variety of taste receptors that react to different stimuli, our brains will also light up like the Fourth of July if the right neural cells are activated.
And the more our brains get involved with something we’re reading (and/or watching), the more likely we are to remember and act on what we’ve just read.
Stimulating your reader to action – whether that’s comments, tweets or perhaps even buying something from you – and having them enjoy and savor the process while they’re doing it, is your ultimate reward.
It just takes a little practice and a willingness to play with your words.
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