Need More People To Read, Comment, and Share Your Content?
Think about how you use the web.
You’re in search of information.
The web is a “lean forward and participate” medium.
What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?
Just use the following 8 simple techniques to make your content much more reader-friendly, by Pamela Wilson, Copyblogger
1. Embrace the line break
- Feature one idea per paragraph, and keep them short — three or four sentences at most.
- Even complex content can be made much more reader-friendly with the simple introduction of lots of white space.
2. Break up your content with compelling subheads
- A solid subhead keep the reader engaged, acting as “mini headlines” to keep them moving through the rest of your content.
- Make your subheads intriguing, but informative
3. Use bulleted lists
- They create fascinations your readers can’t resist
- They’re an easily-scannable way to present multiple points
- They look different from the rest of your text, so they provide a visual break for your reader
4. Use deep captions.
- Try pairing a strong image with a “deep caption.”
- Deep captions are two to three sentences long.
- That’s long enough to intrigue your reader to dig in to your whole article.
5. Add highly relevant links
- Internal links back to your own cornerstone content will keep people on your site and reading your best material.
- External links demonstrate that you’ve researched the topic and want to highlight other experts.
- Good content uses both to expand your reader’s understanding and add value.
6. Use strategic formatting
- Add emphasis to your web copy by bolding important concepts.
- You reader will be able to scan through and pick out the most important information at a glance.
7. Harness the power of numbers
- Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
- You can often make a post more compelling just by numbering your main points.
8. Check your dual readership path
- Once you’ve used subheads, numbers, bulleted lists and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.
- Does the reader get the gist?
- Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?
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