How To Grow Your Professional Network Blogging

How To Utilize Blogging To Grow Your Professional Network








Blogging is a great way to engage your existing contacts, as well as reach a new audience.




Below are six core networking strategies from Mike Fishbein, Lifehack, on how blogging can help you accomplish each of them.




1.  Offer Value

  • The most important first thing you must do is to make the effort to be helpful and add value to your contacts before expecting anything in return.
  • Blogging is a great way to deliver valuable content that is of interest to your network.



2.  Build Your Reputation

  • People like to have professional relationships with others they respect, admire, and/or see as potentially being valuable to their career or business.
  • Blogging is a great way to display your expertise.
  • When people understand the value that you have, they be more inclined to stay in touch with you or connect you to others in their network.



3.  Be Authentic

  • Blogging is a great way to build rapport.
  • When you write in an authentic voice, your character shines through.
  • Tell stories and share your opinion to show your character and help people get to know you.



4.  Cast a Wide Net

  • People are often inclined to share great content with their peers and via their social channels.
  • By reaching a wide audience, you increase the chances of people reaching out to you directly.
  • To increase your visibility, simply write awesome content that people enjoy and get value from.



5.  Stay in Touch

  • Sharing blog posts on social networks such as LinkedIn, Facebook, and Twitter, is a great way to stay on top of the mind of your connections.
  • If you don’t stay in touch with busy people, it can be easy for them to forget about you.
  • Simply seeing your blog post on their LinkedIn feed can be enough for you to stay in touch with people.



6.  Promote your Network

  • Promoting people in your network is a great way to be helpful.
  • Linking back to a contact’s blog or website when contextual to a post you’re publishing is a small but still nice way to promote your network.
  • When your network gets stronger, you get stronger.




Writing content that’s valuable to your audience and displays your expertise is an effective way to build your professional network



Blogging is a great way to stay in touch, update, and build rapport with your network.



Creating a blog is only the first step to truly reaching your audience.




If you do not have a blog yet, you can create one here>>>>CLICK HERE NOW





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To Your Success,
Joan Harrington

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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