Here Is A Simple Formula For Writing Persuasive Copy

A Simple Formula For Writing Persuasive Copy












The Easy Formula For Writing Persuasive Copy





Do you ever wish that there was an easy formula for writing persuasive web copy?



What if you could just follow a few rules to write web copy that converts web visitors into buyers?



When people land on your website, you already have their attention.



Your web visitors already clicked through to find out more about you.



Your job is to create interest and desire.



To get your web visitors interested, you need a value proposition that entices a scanner to start reading.

  • You need a clear and credible headline, bullet points, and an image.
  • You need to let web visitors know they’re in the right place.
  • Tell them there’s a strong possibility they’ll find what they’re looking for.
  • Draw them into your story so you can create desire for your product.







In today’s post I am going to reveal Henneke’s  simple formula for writing copy





Please pay attention………….




1.  A powerful copywriting formula: FAB

FAB stands for Features – Advantages – Benefits.

  • FAB reminds us to always focus on customers.
  • Our customers aren’t interested in features, and they aren’t interested in specifications, they don’t even care about advantages.
  • All they want to know is what you offer to them.
  • How do you make them happier or richer?


To create interest in and desire for your product you need to hone in on the benefits you offer to your reader.



2.  Another powerful copywriting formula: PAS

PAS stands for Problem – Agitate – Solution

  • PAS is powerful because problems can attract even more attention than benefits.
  • People want to avoid pain, hassle, risks, glitches, and problems
  • How does the PAS formula work?
  • First you describe a problem, then you agitate by highlighting the emotions that go with the problem, and then you offer your solution.



“When you understand that people are more likely to act to avoid pain than to get gain, you’ll understand how powerful this first formula is. (…) It may be the most reliable sales formula ever invented.” ~ Dan Kennedy







Here is the harsh truth about copywriting formulas…..




No copywriting formula can guarantee that your copy will sell.


You can write the most beautiful copy in the world, but if your copy doesn’t address your web visitors’ needs and problems, you’ve wasted your time with writing.


The only way to write powerful web copy is to understand what makes your reader tick.


Use the PAS and FAB formulas to translate features into benefits your customers care about, and into problems they want to avoid.



Know the pain points you can solve.

  • Understand the fears you need to overcome.
  • Appreciate the desires you can fulfill.



The secret to writing good copy isn’t about picking the right formula; it isn’t even about choosing the right words; and it isn’t about using short sentences.



What you write is more important than how you write it.



Understand your customer as if you can read his mind.



Know how to sell to him……And your words will flow almost naturally.





If you enjoyed this post and found TONS OF VALUE from these persuasive tips from Henneke, please take a moment and share…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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0 thoughts on “Here Is A Simple Formula For Writing Persuasive Copy

  • Darren Spruyt

    Hey Joan!

    Great sharing… The features and benefits one is a very tricky one though. I was just reading up on it the other day, and I cannot remember where sadly. 🙁

    However, people often mistake features and benefits for one another, they think that a feature is a benefit. For example, let’s say you are selling an MLM training system and you say that the benefit of doing so is that they will generate more leads for their business.

    Is that really a feature or a benefit? Maybe the real benefit is by having more leads, they will have the opportunity to grow their team wider or get more sales. Therefore, we need to ask ourselves the question every time we write down a benefit or a feature and that is

    “what do they gain from this?”

    If we can answer that question, then it is most likely more of a feature rather than a benefit.

    Another method of copy is really about creating loops, creating stories and leaving them open and finishing them towards the end. This “forces” the reader to read to the end as it is human tendency to not want to have things hanging.

    Being a great copywriter takes time and lots of practice. Thanks for sharing this lovely information Joan!

    Darren Spruyt

  • Etieno Etuk

    Awesome post, Joan. I got some value out of it. I like what you said about FAB, ie focusing on the customers and what they want and the benefits that your post or product will do for them.

    Thanks for sharing!

  • Ryan Biddulph

    More people are in a HUGE hurry to avoid pain than to pursue gain. Love the tips Joan!

    By finding pain points and stressing solutions to these issues we connect with our readers.

    If I sat on a cushion of luxury I never would have traveled the world.

    Nope, being dead broke, and in intense pain, drove me to this point 😉

    Same deal with almost all people.


  • sherman smith

    A lot of us skip PAS altogher. I know I have and it really didn’t work. So it’s important to point out the problems and the emotions attached to it. Once we do that, we have their attention and provide solutions for them. Then we can provide the FAB. Great post Joan. This had a lot of value!

  • Nate Leung

    Hi Joan,

    You know everything thinks it’s all about the sentence structure, it’s all about the special, techy, jargon or words that make you sound smart.

    Like you said, the most important part about writing copy is what’s important and understanding your customers pains. You need to understand how they feel and that you know exactly how they feel.

    I’ve never heard of Henneke, but I’ll be looking him up. Have a great week ahead.