Here’s The Bottom Line About Engagement And Relationship Building

Engagement And Relationship Building: What You Need To Know







If you are a network marketing professional, then pay close attention, because these tips from Firepole marketing,  will give you the edge over your competition




What is engagement exactly?

  • Engagement is when the people that you’re talking to – your customers, your blog readers, your community, your professional groups, anyone – listen to what you say, and respond to it.
  • It’s all about give and take, back and forth: an exchange of ideas and information and value that leads to something much more significant than a transaction – it leads to a relationship.




You can’t open the doors to your blog and expect people to immediately be deeply engaged with you; building this kind of a relationship takes time, and there are a few basic phases in the process…..



1.  Attraction.

  • You have to get someone’s (the right someone’s!) attention.
  • If a person isn’t aware of your existence, the story kind of stops there.
  • You get attention by putting yourself out there, by advertising, or by guest posting, or making videos – whatever works for you in your business.



2.  You need to hold their attention.

  • A passing glance is a start, but what you really need is a lingering look of interest, and a willingness to find out more.
  • You get that from someone by demonstrating how well you understand them and their problems – ones that only you can solve.



3.  Engagement.

Once you have someone’s interest and attention, you’re in a position to start laying the foundation for a relationship that will hopefully last for years, and bring value to both of you.





 There are so many elements that go into engagement and relationship building……….



Informative About Pages

  • Use your About Page as a powerful marketing tool.
  • About Pages come in lots of shapes and sizes, but the best give you a real sense of who someone is and what they’re trying to do – they have personality.
  • A video introduction gives people an immediate and thorough sense of who you are – they can put a face to the “voice” they’ll come to know and appreciate.
  • Pictures – of you and relevant images from your life serve a similar function – they provide context for you beyond “service provider.”
  • Testimonials let a new visitor know that other people appreciate what you do – it warms them up to the idea of doing the same.
  • Consider your About Page a sort of virtual handshake – you want it to be a good one that leaves a lasting favorable impression.



Networking Through Reviews and Referrals

  • When you’ve created something that matters to you – whether it’s a book or a business or an amazing blog post there is no feeling like someone honestly appreciating it.
  • There’s something special about an un-sought positive review or referral: it’s not only a helping hand to your business, but a validation that what you’re doing matters to someone.
  • The more reviews you get, the more people will be willing to take a chance on you
  • Even neutral and negative reviews are important:  they give you a chance to “see through your customer’s eyes,” which can be invaluable as you hone and optimize your products and services.
  • It’s wonderful to receive a good review or referral, especially at the beginning of a business journey – so make someone’s day and review their book, send them a customer
  • It takes a few minutes of your time, and could really brighten another business owner’s day.



Get Ready To Stoke A Fire – Become A Master of Forum Engagement

  • It isn’t easy to ram down the gates of a stranger’s conditioned mental-stronghold and offer them digestible, candid advice they will accept and embrace.
  • Carving out a common ground is the first step in learning how to use forums.
  • They are ready to cross the bridge, just get to know them and provide the necessary nudge & lifeline, defined in these FOUR action steps:



Step #1: The Bridge Over Troubled Waters: A Concrete Relation Point

  • This is the time to get personal, share something about yourself, relate with a story and find common threads.
  • Attributes that people share in a common passion are the bricks of the bridge.
  • Applying those passions together via brainstorming, collaboration, and consistent communication is the hardening mortar of a concrete foundation.



Step #2: Give A ‘How-To’ To Their First Emotional ‘I Want’

  • Now it is time to be the answer, Not the endorsement.
  • This is when you stay focused on that top problem the person is describing in a thread at any given moment and dive into delivering the answer.
  • Deliver your first reply quickly, while they are most emotionally vulnerable
  • They will be so shocked and appreciative by the extra leap you took to help them, beyond simply replying to their thread.



Step #3: Answer Why It Is You Do What You Do

  • They are seeking out why it is you do what you do.
  • They will be visiting your website, following your tweets, subscribing to your channel and liking your FB page.
  • The message they receive on every channel you run must be consistent, clear and concise.
  • Be sure that your why resonates with them in every breath they take and every move they make under your wing via your writing, teaching and outreaches.
  • When somebody is clear on your Why and it never changes, they will let you into their stronghold completely, with a learning cap on and a pencil sharpened.
  • Now, as they are prepared to take some notes, you start to formulate an offer of help that won’t cost them anything.



Step #4: Deliver An S.O.S. – A Simple Obtainable Singular Message In A Bottle

  • You are not alone on an Entrepreneur island.” – Believe me, when they see the bottles washing ashore containing your notes, they are more hungry then they have ever been at that moment.
  • Simply starving for an easy step by step plan, they can digest, from somebody with more experience than them.
  • They know from that moment, they will never be alone, because a like-minded entrepreneur responded to them positively every time, with action-oriented, simple & achievable advice.





You can change lives in a few motivational, momentous moments




If you only take one piece of advice, let it be this: Replying promptly and impulsively is the chicken soup for the advice-seeker’s soul. 




You will have their attention and their curiosity if you stick to that approach.






If you enjoyed this post and found TONS OF VALUE, please take a moment and share……Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington

Facebook Comments

0 Replies to “Here’s The Bottom Line About Engagement And Relationship Building”

  1. Good post Joan. I don’t think most people realize that we are in the relationship business. I think most people feel isolated sitting behind there computer screens all day. Make no mistake, we must build strong and lasting relationships with our audience to find any success online. Have a great day.

    1. Thank you Clay 🙂 I think you may be right about people not realizing they are in the relationship business when they are network marketers lol 100% agree with you on that!! Appreciate the comment! Have a great day as well!!

  2. Hey Joan,

    You made some excellent points about engagement. This is the year I want to meet and engage with more people so they can see me as a person of value. We can definitely share our successes, obstacles, failure as well as conversing about everyday life. When your audience feel a kinship towards you then you will definitely start building some strong relationships! Have a great week!

    1. Hi Sherman!

      Yes 100% agree with you!! Being a person of value is what it is all about 🙂

      Thank you!! Appreciate it!

      Have a great week as well!

  3. Hi Joan,

    Having someone’s interest and attention allows you to put yourself in a position to start a long lasting relationship with that person that will hopefully bring value to all those that are involved.

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