Here’s How To Write Sales-Boosting Bullet Points In Your Copy

Writing Sales-Boosting High Converting Bullet Points 

 

To write sales-boosting bullet points, start with sneaking into your reader’s mind….

Why would he care about buying from you? Which benefits are most important to him? What might arouse his curiosity?

“Your first step is to add benefits to each bullet point”…..says Henneke

Step 1: Why a customer should care

When you combine both features and benefits in your bullet points you instantly boost your persuasiveness.

Remember, people don’t buy your product or service, they buy a better life or a better version of themselves.

How does your product make them feel better?

Step 2: Be consistent and concise

Bulleted lists are easier to read when each item follows the same pattern.

Research shows that when you present people with a list of words, they’ll remember the first and last items most.

Assuming the same applies to bulleted lists, it’s wise to put your most important points first and last.

Step 3: A hint of curiosity

As human beings, we all have a desire to learn more.

We’re curious.

The curiosity technique on its own isn’t persuasive.

First, you need benefits to connect with people’s emotions, then add features for substance, lastly, use curiosity as a final nudge.

The best way to use bullet points

Short sales pages (for relatively simple or low-priced products) often include only one list of bullet points summarizing features and benefits.

On longer sales pages, use bullet points to:

  • summarize key benefits at the start of the page
  • consider highlighting features and benefits in a list in the middle of the page
  • sum up the offer at the end of the page.

How to format your bullet points

The key for formatting powerful bullet points is to declutter and be consistent.

How to write high-converting bullet points

To write sales-boosting bullet points, start with sneaking into your reader’s mind:

Why would he care about buying from you? Which benefits are most important to him? What might arouse his curiosity?

Once you understand the needs, desires, and secret wishes of your readers, writing compelling bullet points becomes a breeze.

Keep it short.

Be clear.

And add a small dose of curiosity.

What did you think?

Did you get value from this post?

Would love to hear your feedback  🙂

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

Facebook Comments

5 Replies to “Here’s How To Write Sales-Boosting Bullet Points In Your Copy”

  1. Hey Joan,

    You have shared amazing tips to write sales boosting bullet points in copy and they are highly appreciable. But these things are completely depended upon nature and activity of your reader so it is most important to understand your reader in very deep to implement better strategies. Eventually, thanks for sharing your wonderful thought with us.

    With best wishes,

    Amar kumar
    Amar kumar recently posted…12 Things You Need to Know About SEO HostingMy Profile

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge