Social Proof, Is It That Important?
The Crazy Power Of Social Proof
Are you an independent thinker?
Do you like to make up your own mind?
Do you enjoy going against the grain?
“Social proof is more powerful when we’re uncertain what to do”………says Robert Cialdini
On the internet, we often deal with uncertainty.
- What should we read?
- What should we buy?
“Design has a big impact on first impressions and whether we trust a site. But often we look for other clues – we read the posts highlighted as popular, and we browse the popular books on Amazon”………says Henneke
Comments and social shares are another source of social proof.
- But what if you don’t get social shares or comments?
- You might be blogging about a topic that people aren’t interested in sharing.
- You might not have promoted your blog that much.
What you need to remember when it comes to social proofing:
1. You need to avoid the kind of social proof that leads to bystander apathy.
2. You need to find more creative ways to show social proof….
- Use a social sharing plug-in that doesn’t show the number of tweets, likes, and plusses on your posts.
- Show how many social media followers you have to encourage people to connect.
- Display popular posts in your sidebar.
- Use the power of testimonials.
3. Social proof should not be your focus.
4. Don’t tweet your own posts twenty or thirty times to artificially boost your tweet count.
5. Don’t worry so much about comments and shares.
Worrying about social proof can make you forget what blogging is about: sharing your knowledge, inspiring other people, building your authority, and gaining leads for your business.
Focus on helping and inspiring your audience because that’s how you engage potential customers and that’s how you earn their business.
If you enjoyed this post and found TONS OF VALUE from these tips from Henneke, please take a moment and share…..Thank You!
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