Building A Website That Really Stands Out
Does Your Website Stand Out?
Here are 8 proven strategies from HubSpot, for building a website that customers will love to use … and buy from.
1. If it’s Important, it Should be Obvious
- It is important to create a site that correctly prioritizes key pages.
- Try viewing your site from a customer’s perspective, and apply the KISS principle to avoid clutter and needless navigation.
2. Give Customers Closure
- Consumers feel more satisfied with their purchase if they get a sense of closure after the sale is made.
- For all of the aspects of your site that can be “finished” (e.g., purchases, contact forms, etc.), make it crystal clear that the process has been completed and a customer is all set.
3. What’s the Best Color for Conversions?
- A color’s ability to affect conversions has far more to do with context than the color itself.
- Whatever stands out gets recognized and easily recalled, and what blends in gets ignored.
- You can utilize “action colors” to denote when a customer should click, allowing you to distinguish your important buttons and links from your unimportant ones.
4. The Power of Large, Concise Headlines
- Headlines are consistently the most viewed items on a web page
- Headlines attract eyeballs because users want to see exactly what the page is about.
- Bold, concise headlines give them that information up front.
- You save everyone time by letting customers know from the start if your product is a fit for their needs.
5. Use Plenty of White Space
- White space is incredibly important for reading comprehension and creating contrast with your other on-page elements.
- This applies to every place on your site that is text-heavy—blog posts, product descriptions, landing pages.
- Make sure your typography is well spaced and easy to read (14 is the new 12!) so that customers can easily consume and digest your persuasive copy.
6. Incorporate Directional Cues
- We simply cannot resist following the line of sight of both another person’s gaze or a directional arrow.
7. The Persuasive Power of Social Proof
- Prospective buyers want to know that they can trust you.
- There’s no better way to convince them than with social proof in the form of customer testimonials and reviews.
- Remember that social proof should only be used after you’ve made your case for why your product may be a fit for them.
- Closing landing pages with reviews or placing a testimonial next to a “Buy Now” button are subtle ways you can incorporate this powerful persuasion element where it matters most.
8. Make Sure Your Site Loads Fast!
- Nobody likes a slow site … but the impact site speed has on your customers’ experience (and subsequently, your sales) is quite drastic.
According to HubSpot, One of the biggest design myths when it comes to the customer experience is the belief that everything important must be squashed “above the fold” (what the user sees before they scroll).
“So don’t be scared to give detailed product descriptions or use a long-form landing page for your service … just be mindful to utilize smart spacing”. ……says Gregory Ciotti of HubSpot.
Bottom line: When long pages are done correctly, they can result in more qualified customers being persuaded to purchase your products and services.
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To Your Success,