Building Online Authority With Google+
Are You Building Online Authority With Google+?
While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.
If you are a content creator who cares about:
- Your reputation
- Your work
- Establishing online authority
- Building an audience (which tends to happen faster on G+ than other social sites)
- Driving more traffic to your website or blog
- Growing your email newsletter subscriber list
- And boosting sales and opportunities
Here are seven ways, from author , that you need to build a credible and authoritative profile on Google+ to help you enhance the sharing signals for you content in a way that Google can definitely see (unlike Twitter and Facebook).
1. Beef up your Google+ audience
Your Google+ profile is going to be your verifiable identity, and there are several factors that influence your reputation:
- The number of followers you have.
- The number of re-shares your content gets.
- The number of +1′s you get. (By the way, when someone +1′s your content, it’s not just your content getting a vote — it’s you. Your reputation grows in the process.)
- Activity. Are you posting regularly? Commenting? Resharing and plus one-ing?
How do you beef up your Google+ audience?
- For starters, remember that in the end it’s a social media platform — and so you need to treat it that way.
- Create a solid bio — Great G+ bios start with a summary of who you are, what you do, why you are on G+, and the kind of content you’ll share.
- Build relationships — Start by following people you know, and then branch off into following people you want to know.
- Share content — Create original posts (whether text, photo, or video), share links, and re-share content by other G+ users. When you share a link to an article, create a headline, add a brief description of your thoughts, and end with a question to promote discussion in the comments.
- Join Communities —These are potent places to network.
- Leave comments — Leave comment on posts, photos, and photos people are tagged in. Ask thought-provoking questions. Refer to other Google+ users (type “+” and the person’s name and Google+ will display options to choose from).
2. Target traffic to your blog with Circles
- Unlike Twitter and Facebook, however, where everything you share is visible to your entire audience, the benefit that Google+ provides is that it can help you segment your audiences and deliver appropriate content.
- Circles allow you to segment your audience into topic-specific groups.
- The beauty of this strategy is that you will see higher rates of interaction with your content.
3. Hustle Hangouts
- One of the standout features in Google+ is their video chat feature — Hangouts.
- You could also use Hangouts to build a following by hosting a weekly or monthly interview series.
- Then promote the event regularly and you’ll start to build a solid audience.
4. Maximize the life of your content
- Post on your blog first, then Google+ second.
- Write a few articles on Google+ and then expand them on your blog
- Either way, this lengthens the life of your content.
5. Attack a narrow topic
- Being such a near-perfect blogging platform, Google+ can allow you to treat it as such.
- In fact, you could use your Google+ account to drill down into a particular topic your main blog may not support.
- In the end, Google+ is a great outlet for content not suited for your blog.
6. Create a community
- This is basically a group of people centered around a common interest.
- When you join a Community, you’ll start to get the posts shared in that community (as if it were a Circle) showing up in your Google+ stream.
- It’s a great way to network with like-minded people and get in front of an extended audience, especially if you post, share, and comment within that community.
7. Park all your content on Google+ (don’t do this one)
- Building your content solely on Google+ would be nothing but digital sharecropping.
- You don’t truly own your content if you park it on a social network or “free” platform.
- Maintaining an external blog/website is actually what Google wants you to do.
- Your work, on your site, and wherever else you choose to publish, with Google+ as a channel to reach it rather than the primary home for your content.
- Your content and reputation should belong to you.
- Not Facebook. Not Google. Not Tumblr. You.
Your Bottom Line………….
When it comes to improved search rankings, building an audience on Google+ might just be the smartest thing you can do as a content creator.
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To Your Success,