How To Build Online Authority with Google+

Building Online Authority With Google+












Are You Building Online Authority With Google+?





While plenty of people can start a website or blog and link to things they like, the majority of people vote for things they like via social media sharing.




If you are a content creator who cares about:

  • Your reputation
  • Your work
  • Establishing online authority
  • Building an audience (which tends to happen faster on G+ than other social sites)
  • Driving more traffic to your website or blog
  • Growing your email newsletter subscriber list
  • And boosting sales and opportunities




Then you need a Google+ account.






Here are seven ways, from author , that you need to build a credible and authoritative profile on Google+ to help you enhance the sharing signals for you content in a way that Google can definitely see (unlike Twitter and Facebook).




1.  Beef up your Google+ audience

Your Google+ profile is going to be your verifiable identity, and there are several factors that influence your reputation:

  • The number of followers you have.
  • The number of re-shares your content gets.
  • The number of +1′s you get. (By the way, when someone +1′s your content, it’s not just your content getting a vote — it’s you. Your reputation grows in the process.)
  • Activity. Are you posting regularly? Commenting? Resharing and plus one-ing?

How do you beef up your Google+ audience?

  • For starters, remember that in the end it’s a social media platform — and so you need to treat it that way.
  • Create a solid bio — Great G+ bios start with a summary of who you are, what you do, why you are on G+, and the kind of content you’ll share.
  • Build relationships — Start by following people you know, and then branch off into following people you want to know.
  • Share content — Create original posts (whether text, photo, or video), share links, and re-share content by other G+ users. When you share a link to an article, create a headline, add a brief description of your thoughts, and end with a question to promote discussion in the comments.
  • Join Communities —These are potent places to network.
  • Leave comments — Leave comment on posts, photos, and photos people are tagged in. Ask thought-provoking questions. Refer to other Google+ users (type “+” and the person’s name and Google+ will display options to choose from).



2.  Target traffic to your blog with Circles

  • Unlike Twitter and Facebook, however, where everything you share is visible to your entire audience, the benefit that Google+ provides is that it can help you segment your audiences and deliver appropriate content.
  • Circles allow you to segment your audience into topic-specific groups.
  • The beauty of this strategy is that you will see higher rates of interaction with your content.




3.  Hustle Hangouts

  • One of the standout features in Google+ is their video chat feature — Hangouts.
  • You could also use Hangouts to build a following by hosting a weekly or monthly interview series.
  • Then promote the event regularly and you’ll start to build a solid audience.




4.  Maximize the life of your content

  • Post on your blog first, then Google+ second.
  • Write a few articles on Google+ and then expand them on your blog
  • Either way, this lengthens the life of your content.




5.  Attack a narrow topic

  • Being such a near-perfect blogging platform, Google+ can allow you to treat it as such.
  • In fact, you could use your Google+ account to drill down into a particular topic your main blog may not support.
  • In the end, Google+ is a great outlet for content not suited for your blog.




6.  Create a community

  • This is basically a group of people centered around a common interest.
  • When you join a Community, you’ll start to get the posts shared in that community (as if it were a Circle) showing up in your Google+ stream.
  • It’s a great way to network with like-minded people and get in front of an extended audience, especially if you post, share, and comment within that community.




7.  Park all your content on Google+ (don’t do this one)

  • You don’t truly own your content if you park it on a social network or “free” platform.
  • Your work, on your site, and wherever else you choose to publish, with Google+ as a channel to reach it rather than the primary home for your content.
  • Your content and reputation should belong to you.
  • Not Facebook. Not Google. Not Tumblr. You.








Your Bottom Line………….







When it comes to improved search rankings, building an audience on Google+ might just be the smartest thing you can do as a content creator.






If you enjoyed this post, and found TONS OF VALUE, please do yourself a favor and share…….Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington


Facebook Comments

0 Replies to “How To Build Online Authority with Google+”

  1. Awesome post, Joan. I’m still trying to figure out Google+. I’ve heard a lot of people talk about how they’re using it to build their businesses. I like the points you lay out in this blog post. The most important about Google+ or any other social media platform is the fact that the focus should be on building relationships and being a person of value. Your relationships grow much faster if people perceive that you have something to give.

    I really found this post enlightening and eye-opening. Thanks for sharing!
    Etieno Etuk recently posted…The Importance Of Taking Time To Take Care Of YOUMy Profile

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