The Building Blocks To Building Your Blog Business
It’s time to look forward from where you are now to where you want to be. Where are you now, and WHAT do you need to move towards where you want to be?
The first thing you need to do is to start building an email list, to create an audience of subscribers, you need 4 things:
1. An email autoresponder to deliver your emails
- To create your list you need to set up an autoresponder account where your new subscribers can enter their name and email. I highly recommend Aweber for new businesses.
- Aweber has a great “Getting Started” PDF you can download and use to make your setup process easier.
2. A way for people to subscribe to your email list
- Next, you need a lead capture page, a web page, so you can put an opt in form on to collect your subscribers.
3. A reason for people to subscribe
- You need a reason for your subscribers to want to opt into, to entice your prospects with something in exchange for their email address.
- This can be a short report, a video, a checklist or anything small and easily consumable that people would like to have and will gladly sign up for access to in exchange for their email address.
4. A way to reach people to let them know WHY they should opt in
- The fastest and easiest way to do this is by guest posting on other blogs in your field.
- Start by identifying blogs which have a similar audience to the one you want to build.
- Get to know the bloggers, and become known to them, by commenting on their posts for a while.
- Then reach out to each one with an idea for a guest post for their blog.
- Write an epic post that their readers will love, and include a link back to your “reason” for opting in at the end of the article.
Next, you need to start building your foundation
- Whether your blog is already up and running or not, the first step in monetization is coming up with an idea for how to monetize it.
- If you don’t have a mailing list yet – you need to do some research.
- Consider your ideal customer and find other blogs they spend time on.
- Look at the comments – what questions get asked?
- How do they identify their issues?
Whether you’re asking your audience, or doing some research, the goal is to create a list of solutions for the problems that you can solve with a product, service, affiliate link or otherwise.
What makes you different?
You should be asking engagement questions at the end of every email you send – make sure to respond to those who take the time to reply! Here are a few types of questions you should include at the end of your emails:
- “Did you find this email helpful? If not, what could I have done differently to help you?”
- “Do you ever have this challenge? What could I offer that would help you solve this challenge?”
- “Are you getting what you expected out of my emails? If so, what are you getting that you appreciate? If not, what are you not getting that you need, and how could I provide that?”
- “What would you like me to talk more about in my emails?”
- “What would you like to hear less about in my emails?”
- “If you could sit down with me for 15 minutes and talk about [your field], what questions would you answer or what problems would you want me to solve?” (This is a good one to include not only in your survey, but also in emails for people who don’t take the survey.)
Like your emails, there should always be a similar engagement question at the end of your blog post. Look at your most popular posts on a regular basis. Which posts get the most comments and shares? Now, look at the comments for those posts.
- What are your readers saying?
- What are they asking?
>>>These comments can be a gold mine of information<<<
You can also use this technique on your competitors’ blogs by looking at the comments on their most popular posts to see what audiences similar to your audience are saying about other blogs in your field.
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To Your Success,