How To Build Your Email List

Building An Email List….What You Need To Know If You Are Just Starting Out Online



With no subscribers, it really doesn’t matter HOW good your content, copywriting or offers are, if there is no one to read it…………


So, once you decide that you want to start marketing via email you quickly realize that to do it properly, you need to spend some money on a decent email service, and you need to select the right one.


I highly recommend Aweber.   You can set up your account here.   Once you set up your account, all you need to do is add a new list, fill in all the details like list name, etc, then grab your sign up form HTML code to paste into your site.  But, as so many people who have tried this process will tell you, just having a sign up form is not enough.


The number one reason why people do not subscribe to a working and open email list is because you don’t tell them why they should.



“Never assume that the reader will find the benefits of your list self-evident. They won’t, and often will be deeply suspicious of it”……says Chris Garrett




In fact, says Chris, you first need to tell them that they can:

  1. Tell people about your list – Don’t just say “Subscribe Here”, describe what they should expect
  2. Give reasons to subscribe – What are the benefits?
  3. Inform them that it is free and safe – You know you are not a spammer, you know there is no charge … do they?
  4. Make it easy – Don’t make your sign up form like filling out your taxes
  5. Make it obvious – Are you hiding your sign up form away? Make it stand out and refer to it in numerous locations


If you make it obvious, beneficial and easy you will get more sign ups, so at the least, reference your sign up form in your side bar, in a subscription page, under your posts, and perhaps occasionally within a post.


Here are a few “DO’s” and “DON’T’s” you need to keep in mind for a successful email marketing campaign:

  • DO only import lists you have grown yourself over time using double opt-in
  • DO add only people to your list who have expressly given permission to do that
  • DON’T purchase lists
  • DON’T ever take part in any scheme that charges you per email address or “opt-in”


The best thing you can do to get people on to your list………


Sell it.

  • Add incentives, like a free ebook, audio recording, video, auto-responder series.
  • Provide something of real value.
  • Offer discounts, coupons, special deals, exclusive offers, premium content.


Make your list so compelling the readers mouth waters at the thought of it.


Yes, even free needs to be sold.  Your subscriber pays with their email address, they pay by giving you permission to talk to them, by giving up their attention.


Make it worth their while.


Make it obviously worth their while.



If you enjoyed this post and found TONS OF VALUE, please take a moment to share…Thank You 🙂


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To Your Success,
Joan Harrington

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0 Replies to “How To Build Your Email List”

  1. What a great post, Joan – so helpful! This is an area I need to work on with my own blog – the subscribe option is there, but I have to incorporate some of your points to make it more compelling. Thanks for the inspiration!

  2. Hi Joan,

    These are some great tips to build your email list. Most bloggers make the mistake of trying to sell things from the first go. Strategies like those doesn’t help. Your email readers would understand that you’re only interested in selling things. I actually agree that you also have to giveaway some free incentives to make email marketing really successful.

    Thanks for sharing these great tips.

  3. Right on about the Dos and Don’t, just recently saw someone posting on facebook they sell “a copy” of their email list, while they want to keep the other copy… This should be illegal… 🙂

  4. Joan,
    I’m curious to learn why you prefer Aweber? Have you written any posts explaining why you choose this service over the many others that are available? Thank you, my friend!

    1. Hi Amy,
      I prefer Aweber over any of the other services as I have had more success with it and it is easy and simple to set up 🙂 Now you have sparked an idea for me to write a post about why I prefer Aweber…….thank you my friend 🙂 Hope you are having a great day!

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