Do you know how to captivate your audience?
How To Captivate Your Audience
Copywriting formulas are awesome tools for any entrepreneur as they offer the best way to naturally follow your customer’s “thought sequence”, and sell to them in a way that’s persuasive but 100% sleaze-free.
You’ve probably heard about A.I.D.A. (Attention – Interest – Desire – Action), which is the most famous copywriting formula, but it’s not the only winning formula out there.
In today’s post, I wanted to share with you, 4 more formulas that you can use to captivate your audience, in your email copy, Web pages, videos from Danny Iny, Firepole Marketing.
1. Problem – Solution – Price
- Ask your client about a problem that keeps them up at night, or describe it to them.
- Set up your product or service as a solution.
- Communicate the investment they’ll need to make at the very end, once you “know” they want your solution.
- Use this formula when writing proposals for consulting and coaching clients, and even when pitching your product or service in conversation.
2. Before – After – Bridge
- Open by describing a bad situation someone from your target market used to be in.
- Continue by detailing how their life’s turned around 180 degrees.
- Finally, close the loop by revealing how it happened.
- This one is excellent for creating persuasive case studies.
- It uses perhaps the most powerful human motivation – curiosity, and compels people to finish reading.
3. Features – Advantages – Benefits
- Describe what your product or service can do.
- Tell why exactly this is helpful.
- Finish by elaborating what it means for the person reading.
- F.A.B. formula is a life-saver when you need to re-do a bland, sleep-inducing “Features” or “About” page.
- You can use it for a lot of things, but it’s the most suitable for crafting exciting descriptions of products and services.
4. Picture – Promise – Prove – Push
- Paint a picture describing a perfect scenario for your potential customer.
- Describe to them what your product or service will do.
- Back it up with case studies, testimonials, and statistics.
- Finally, close with a call to action.
These 4 formulas are slightly more specialized than the good old A.I.D.A. but incredibly useful and versatile to captivate your audience, all the same.
Who doesn’t want to write irresistible proposals, or craft compelling webpages, or create gripping, jaw-dropping case studies?
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To Your Success,