How To Compel Your Readers To Open Your Email

How Do You Create The Perfect Email?











There are 9 components of an effective email that you should always be looking to optimize in every single email you send.





In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them.








Here are the 9 components of an effective email by author, Sarah Goliger, of HubSpot….












1) Subject Line

  • You need to grab the reader’s attention.
  • Your subject line is what your email recipients will see before they open your email.
  • More importantly, your subject line is one of only a few pieces of information they’ll take into consideration when deciding whether or not to open your email in the first place.

How to Optimize:

  • Your subject line should be relevant to your audience.
  • It should address your reader’s concerns.
  • Personalize-Include the recipient’s first name
  • Use actionable language, like “join us”“download,” “get your free,” etc.
  • It’s important to be explicit about what your offer is, strive for clarity over persuasion, and keep it brief when possible.




2) Sender Name

  • You need to build trust with your readers.
  • The name from which you’re sending your emails is the other component your recipients will see before opening your email, and factor into their decision of whether or not to open it.
  • Optimizing your choice of sender name, and using that name consistently, will help build a sense of trust in that name and allow readers to recognize your emails more easily.

How to Optimize:

  • Email marketing should be personalized — send your emails from an actual person!
  • It helps set a very personable, friendly tone and reinforces the idea that the email is coming from a real human, not an emotionless marketing machine.




3) Personalization

  • You need to make your emails relevant.
  • One of the best ways to make your emails seem more relevant to your readers is to show them that you know something about them — that you know who they are, where they work, what their concerns are.
  • In a way that says “I understand what your problems are, and I can help you solve them.”

How to Optimize:

  • Be creative!
  • Mass marketing isn’t effective anymore.
  • Find ways to show your readers that you’re customizing your message to them.




4) Body Copy

  • You need to make your emails concise and compelling.
  • It’s important to get your language, tone, and layout right in order to increase the likelihood that your readers will click through to take advantage of your offer.

How to Optimize:

  • Make sure that your body copy clearly conveys what your offer is and why it’s valuable.
  • When writing good copy, you want to use brief, compelling language.
  • Make your copy brief, compelling, and interesting.
  • Tell a story, use statistics to emphasize a point, and don’t be afraid to use strong language.




5) Image

  • Your emails should be visually compelling.

How to Optimize:

  • Make your images relevant.
  • It’s much more effective to have the image match your offer.
  • In addition to being relevant, choose an image that is visually compelling to help you draw the reader’s attention right off the bat.




6) Call-to-Action

  • You want your readers to click through and convert.
  • Your call-to-action is arguably the most important component of your emails, because the ultimate goal of your email is to get your readers to click on it and take an action
  • This is where the transition from a click to a conversion happens.

How to Optimize:

  • You should first select a primary, focused call-to-action for your email.
  • Boil it down to the one primary action you want your readers to take.
  • Then, create your call-to-action.
  • Whether it’s a button or a link, you want to make sure your call-to-action is prominent and visually distinctive.
  • This should be the clear focus of your email, so make it stand out and catch the viewer’s eye.
  • It’s also good practice to keep your calls-to-action “above the fold,” so they’re visible without the reader having to scroll down.
  • A great way to optimize your calls-to-action is actually to include multiple links and buttons throughout your email that all direct to the same landing page.
  • This simply offers your readers more opportunities to click through and convert, making it more likely that more of them will do so.




7) Social Sharing Links

  • You want to encourage your readers to share your content.
  • By making it easy for your email readers to share your offers with their networks, you’re not only expanding your audience and your reach, but you’re also broadening your opportunity to generate new leads.

How to Optimize:

  • Include social sharing links in all of your emails!
  • And don’t be afraid to give your readers options — everyone has their own favorite social network.
  • Include links for Facebook, Twitter, LinkedIn, Pinterest, Google+.
  • Whatever you do, make it easy for your readers to share your content, and obvious that they should!




8) Unsubscribe Link

  • It’s actually illegal not to include an unsubscribe link in your email sends.
  • Read up on CAN-SPAM laws and make sure you’re complying with them.
  • You want your readers to want to hear from you.
  • If they’re not interested in getting your emails, don’t force them to be on your list.
  • Give them an unsubscribe option.
  • This will actually make your open rates and click-through rates more accurate as well, since you’re only looking at the people who want to be on your list in the first place.

How to Optimize:

  • Make it easy enough to find your unsubscribe link.
  • Another great marketing tactic is to fill your unsubscribe page with personality.
  • Make it fun, funny, compelling, and try to entice your reader to stay on your list — or at least engage with you through social channels or some other means.
  • This way you reduce the likelihood that they’ll leave your list, even though you’ve given them that option.




9) Mobile Optimization

  • You want your emails to display nicely across all devices.

How to Optimize:

  • Design your emails to adapt to whatever device your readers are on.
  • Use mobile-optimized templates for building your emails, and optimize for the best mobile user experience possible.
  • That way you don’t miss a chance to convert a lead just because they’re on one type of device instead of another.






As long as you know what elements to pay attention to and how to optimize them, you’ll be on track to increase your clickthrough rates and conversion rates in no time.





If you enjoyed this post and found TONS OF VALUE from these 9 tips to optimize your email marketing, from HubSpot, please take a moment and share…..Thank You!



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To Your Success,
Joan Harrington




Facebook Comments

0 Replies to “How To Compel Your Readers To Open Your Email”

  1. Hey Joan,

    Out of all of the tips, I think number 1 is the most important. It’s like the debut or an ad. If it doesn’t grab the attention to what your readers really want, then they will not open your email. Knowing who your readers want and putting in the subject line will definitely compel your readers to open your email. The subject line and the first sentence is the most important, so you will definitely want to make it enticing. Thanks for sharing!
    Sherman Smith recently posted…Why People Want To Follow YouMy Profile

  2. I agree fully with Sherman on this one Joan 😉 Nail down the subject line. You have a split second to grab your reader’s attention, hold it tight and keep your readers glued to your email.

    Spend at least a few minutes writing an intriguing, compelling, high energy, attractive subject line to connect with your readers, boost open rates and increase conversions.

    Thanks for sharing!

    Ryan Biddulph recently posted…How to Use Skype to Grow Your Internet BusinessMy Profile

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