How To Convert Your Blog Post Content Into Sales

Here are 3 tips that will help you convert your  blog post content into new sales



When done in the right way, well-written, compelling and interesting blog posts can not only attract a wide following, but attract more people who want to spend money on your product or service.


However, this is not easy, and most people fail to take advantage of their blogging platform.  For example, many bloggers provide information and forget to nudge the customer in the right direction and others opt to write content that is too direct, and this frustrates readers.



Instead, with a well-written post and some serious thought into your blog posts, start utilizing the following 3 tips, from George Nielson, Audience Bloom,  so you can start converting users at a phenomenal rate.


1.  Be beneficial

  • Above all else, your readers should enjoy your content.
  • This is true whether you write about boats, bicycles or house cleaning.
  • Now, it is not always easy to make content that is useful to the reader.
  • But, it is imperative.
  • To do so, you should think of your reader and do a little research.
  • When writing a post, you should read it back to yourself and ask a simple question.
  • Does this offer value and did I learn something from the blog?
  • If this is not the case, you should get back to work and write a more compelling post.
  • Without providing something of interest to the readers, you are going to face an uphill battle to convert them into a customer.
  • Ideally, to do this, you should also remember to keep your blog posts short and sweet.
  • Meaning, when keeping it under 1,500 words, you can provide value without boring the reader.
  • If you can master this important part of blogging, you are well on your way to enjoying a solid following of people eager to buy your product or service.

2.  Use a call-to-action

  • Simply put, a call-to-action is when you write the content, you should speak to your audience in a way that compels them to sign up for services, spend money or buy a product.
  • While it is wise to have a call-to-action, you should not sound like a salesperson.
  • When making a call-to-action script, you should opt to put it in the middle and end of the post.
  • This way, a reader will see it without becoming overwhelmed by a sales pitch.
  • Instead, with a simple offering of an idea, you can get someone excited without making them feel like they are part of a commercial.
  • When mastered, you are going to have an easy time making money with your blog posts as this is beneficial for anyone who wants to get their visitors to shell out cash.

3.  Leave no question unanswered

  • You need to provide value to your reader.
  • They need to walk away from the blog post and have their questions answered.
  • When thinking about the product or service you are selling, you should try to outline every possible benefit.
  • You should prepare for the onslaught of questions people will have about a product.
  • Without a doubt, when you can quell their inner voice and prevent them from backing down, you are going to enjoy an extremely high conversion rate.
  • A great writer will have little trouble in creating blog posts that people both enjoy and find informative.
  • When running a blog, you can make more money with some effort.
  • At the same time, you must understand how it works and what you can do to excite people and get them to shell out money.
  • While there is a lot of competition online, you can rise above everyone else if you simply provide value, gain a lot of followers, encourage sharing and leave no questions unanswered.


Once you master blog writing and posting, you will kill the competition who still relies on old methods to find, attract and convert visitors into customers who want to come back over and over.


If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂


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To Your Success,
Joan Harrington


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0 Replies to “How To Convert Your Blog Post Content Into Sales”

  1. I just recently started my own blog, so I often look for posts like this to help guide me. From reading your post I realize that I need to do better with my call to action. Thank you so much for your content.

  2. Awesome post! Thank you for sharing. Conversion is definitely one of the more difficult aspects of any business. I definitely agree with the part about writing content that isn’t too direct. Making the blog feel personal is always a task.

  3. Been doing all your steps. Consistently. Now standing in the belief the results will come. Sometimes my CTA is a buy now button under a product. Sometimes a link to our website. Always info & value in addition to visualky beautiful.

    I’d love to know what will motivate, inspire, cause my readers to take the action & buy 1 necklace over a years time- they have gifts to give, love what they see. What could be missing?

  4. All 3 tips are great! One has to give the potential client something of value. The “call to action” is very important as well. I see so many who don’t use this. It’s like throwing money to the wind. Great post! 🙂

  5. Good three tips to engage readers and then to convert them to sales. Something I am challenged by is that I am a lifestyle writer and my main product is me and my book. I am not 100% certain how to directly ask for book sales, as I link to my book in every post and on my website I have a call to action to sign up for my newsletter and receive a book chapter. These seem to apply to those who have products and services to offer. Still searching for mine! Thanks for the great content Joan and there is always something here to consider implementing.

  6. Hi Joan,

    Great post here.

    Your point #3 is very key. When you leave no questions unanswered, you’re basically going above and beyond to provide the answers to your readers.

    All that means is that you;re providing a ton of value to them. Which is never a bad thing.

    Great post here.

    1. Yes I totally agree with you Norma, tons of bloggers do lack value and calls to actions on their blogs. Learning how to do it right is KEY 😉 Thank you for your awesome feedback and comment my friend!

  7. Really enjoyed your blog Joan. As a blogger myself, it is a constant reminder to give my readers value, value, value. Your blog serves as a go to checklist to ensure that every question has been answered and at the same time making it exciting for the reader. With your well written, informative blog, I’m confident any blogger will see a much higher conversion rate. Thanks for sharing!

  8. Great list. I’m still working on the art of good call to action. As I do believe it is an art. I see too many aggressive and in your face ones. Then I see others that never give a call to action.

  9. Hi Joan,
    very informative post! Keeping blogs short and simple and leaving no questions unanswered stuck out to me. If folks get lost in the content of a blog or walk away with questions(unless they are thought provoking questions) they are less likely to become customers.

  10. I really like that you mention being of a value to your reader. These are all great tips. I know I could be a lot better at calls to action too. This is something I am working on. Thanks for the nudge! 🙂

  11. Joan! These are fantastic tips, I’ve favorited your post to come back to it, and make sure I’m applying these tips to my blogging. Thank you so much, this is great 🙂

  12. Joan..such timely content for me. I am giving a presentation tomorrow on Blogging and it’s great to see I’ve done a good presentation because my points are similar to yours! Now I’m very confident! I tied mine to my 3 Keys of Social Media being active, relevant (helpful), & consistent. Thank you for sharing’s like you knew what I needed this week!

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