Creating a Memorable Brand
Understanding WHO your customers are and HOW they perceive your business is the most important part of creating a GREAT brand.
Is your brand reachable? Can customers think of your business as something tangible, personal, and real?
If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.
A logo is not a brand. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed. Logos can be categorized as these three types:
- Combination Marks
Determining what works best for you will depend on certain factors such as industry type, target audience, company message, beliefs, and tone.
- An understanding of your customers
- Friendliness towards your customers
- Honesty in how your business presents itself
- Depth beyond color and typography
Impact people’s lives. Get them to slow down by forming a personal connection.
Remember, it’s about them, not you. Give them enjoyment, a belief, and trust in what you do and a reason to make themselves better at what they do.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, Founder of Amazon
Make sure you ask the right questions about your business and your customers. Your goal is to align your business message, beliefs, and values with the brand identity that you create. This will help you avoid generating the wrong tone or emotion and ensure that your businesses image is upheld.
To learn more about picking colors for your brand click here for more information on how QuickSprout got theirs 🙂
Creating a memorable brand isn’t easy, but if you keep in mind that spending more money on branding doesn’t necessarily yield the results you are looking for. It’s best to put in the effort upfront to ensure that your brand reflects your businesses’ core values.
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To Your Success,