Creating Blog Post Openings That Will Hook Your Readers……Here’s What You Need To Know So You Don’t Lose Their Attention
So, where do you start?
You start with familiarizing yourself with the 7 triggers that capture people’s attention:
- Automaticity Trigger – Some sensory cues like colors, symbols, and sounds automatically catch our attention.
- Framing Trigger – Adapting to or changing somebody’s view of the world makes people pay more attention to you.
- Disruption Trigger – Going against what people expect makes them pay attention.
- Reward Trigger – When you leverage people’s motivations for intrinsic and extrinsic rewards, you get their attention.
- Reputation Trigger – Reputable experts, authorities, and even the crowd can instill trust and captivate audiences.
- Mystery Trigger – Mystery, uncertainty, and suspense keep audiences attentive until the very end.
- Acknowledgment Trigger – People tend to pay attention to those who provide them with validation and understanding.
Here Are 5 Kinds of Blog Post Openings That Will Get Attention
1. Empathetic Opening
- The Empathetic Opening is powerful because it shows how well you understand your reader and makes an instant connection with them.
- They read your introduction and think, “This writer knows exactly what I’m going through. Therefore I trust that she must have the solution to my predicament as well.”
- The Empathetic Opening gets attention by using the Acknowledgement Trigger.
- How to Write an Empathetic Opening
- Put yourself in your reader’s shoes and write down everything you think they’re experiencing.
- What problems and obstacles are in their way? And, most importantly, how are they feeling?
- Choose which of the things you wrote will resonate most strongly with your reader.
- Paint a picture of your reader’s current situation.
- Write your introduction and segue to the solution you offer.
2. Shock and Awe Opening
- Before you can influence your readers’ thoughts and feelings, first you have to make them look.
- You can do this by stating an odd fact, shocking statistic, surprising prediction, or polarizing statement.
- It uses two attention-getting triggers:
- Framing Trigger (presenting something to think about and a certain way of thinking about it)
- Disruption Trigger (disrupt the reader’s normalcy with something unexpected)
- The Shock and Awe Opening gets attention because humans love intrigue and fascination.
- This causes people to stop and think.
- You’ve aroused their curiosity, and now, they want to know more.
- The success of this type of opening is also related to people’s FOMO (fear of missing out).
- How to Write a Shock and Awe Opening
- Conduct a thorough research of your topic.
- Look for statistics, research studies, and other information.
- You never know when something that looks trivial would make for an attention-grabbing introduction.
- These include posts that contradict popular opinion, show an unusual way of doing something, or reveal little-known hacks.
- If you are beginning your blog post with statistics, weave them into your writing in an engaging manner, rather than spouting off dry numbers.
3. Question Opening
- Starting your blog with a question is like approaching a stranger and saying, “Hi, how are you?”
- They simply must pay attention to you and give a response.
- Depending on the kind of question you ask, this opening can use the:
- Automaticity Trigger (when we hear a question, we’re inclined to answer)
- Framing Trigger (your question makes them think of a topic and in a certain way)
- Disruption Trigger (shocking fact embedded in a sentence)
- Acknowledgement Trigger (the answer to your question reinforces their current thinking or experience)
- Questions also “jump-start the mental conversation with your prospect”
- “Once well-targeted customers answer ‘Yes’ to what you’re asking, it’s that much tougher for them to quit reading.”
- How to Write a Question Opening
- Think of questions that your readers are likely to answer “yes” to.
- One way to do this is by, again, listing all the things your reader is thinking, feeling, and experiencing.
- If you don’t truly know your readers, then you’re bound to ask a question that will flop:
- Another type of question is one that piques your reader’s interest.
- You can use a shocking fact with your question: “Did you know that…?” “Have you heard….?”
- Be as specific as possible.
- Specificity engages your reader’s imagination.
4. Story Opening
- A Story Opening works, because readers get emotionally involved.
- They want to know how the story ends, and so they keep reading until it’s too late.
- They’re hooked.
- Stories can provide all sorts of attention triggers, including:
- Reputation Trigger (stories about famous people)
- Reward Trigger (someone achieved success and you can, too)
- Mystery Trigger (how will it end?)
- How to Write a Story Opening
- When doing research for your post, keep your eye open for relevant stories.
- Better yet, keep a story bank: as you come across stories, bookmark or collect them into a document.
- That way, you have stories even before you need them.
- Your Story Opening should be concise.
- Make sure the story you’re telling is relevant to the post.
- To make your Story Opening even more enticing, put the Mystery Trigger in action: don’t tell the ending until the end of your post.
5. Quote Opening
- Think of a pithy quote that gets to the heart of the matter is the easiest solution.
- Quotes can carry these 3 Triggers:
- Reputation Trigger (if the quote is from a famous person)
- Framing Trigger (the quote makes the reader ponder)
- Disruption Trigger (preposterous quote goes against conventional wisdom)
- How to Write a Quote Opening
- When doing research for your post, look for related quotes.
- Choose a quote that’s not yet tired
- Choose something fresh and thought-provoking.
- If the connection isn’t obvious, tie the quote to the rest of your blog post.
- Always give proper attribution to the source of the quote, with a link, where possible.
Please share in the comments below, which type of introductions will you be trying with your next post? And what types of openings appeal to you when you read blogs?
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To Your Success,