How To Create Blog Post Openings That Will Really Hook Your Readers

Creating Blog Post Openings That Will Hook Your Readers……Here’s What You Need To Know So You Don’t Lose Their Attention

 

 

You want a blog post opening that sets readers on a slippery slope, so that when they start reading, they can’t stop……says ,  (Content Writer at Mirasee

 

So, where do you start?

 

triggers

You start with familiarizing yourself with the 7  triggers that capture people’s attention:

  • Automaticity Trigger – Some sensory cues like colors, symbols, and sounds automatically catch our attention.
  • Framing Trigger – Adapting to or changing somebody’s view of the world makes people pay more attention to you.
  • Disruption Trigger – Going against what people expect makes them pay attention.
  • Reward Trigger – When you leverage people’s motivations for intrinsic and extrinsic rewards, you get their attention.
  • Reputation Trigger – Reputable experts, authorities, and even the crowd can instill trust and captivate audiences.
  • Mystery Trigger – Mystery, uncertainty, and suspense keep audiences attentive until the very end.
  • Acknowledgment Trigger – People tend to pay attention to those who provide them with validation and understanding.

 

Here Are 5 Kinds of Blog Post Openings That Will Get Attention 

 

1. Empathetic Opening

  • The Empathetic Opening is powerful because it shows how well you understand your reader and makes an instant connection with them.
  • They read your introduction and think, “This writer knows exactly what I’m going through. Therefore I trust that she must have the solution to my predicament as well.”
  • The Empathetic Opening gets attention by using the Acknowledgement Trigger.
  • How to Write an Empathetic Opening
  • Put yourself in your reader’s shoes and write down everything you think they’re experiencing.
  • What problems and obstacles are in their way? And, most importantly, how are they feeling?
  • Choose which of the things you wrote will resonate most strongly with your reader.
  • Paint a picture of your reader’s current situation.
  • Write your introduction and segue to the solution you offer.

 

2. Shock and Awe Opening

  • Before you can influence your readers’ thoughts and feelings, first you have to make them look.
  • You can do this by stating an odd fact, shocking statistic, surprising prediction, or polarizing statement.
  • It uses two attention-getting triggers:
  • Framing Trigger (presenting something to think about and a certain way of thinking about it)
  • Disruption Trigger (disrupt the reader’s normalcy with something unexpected)
  • The Shock and Awe Opening gets attention because humans love intrigue and fascination.
  • This causes people to stop and think.
  • You’ve aroused their curiosity, and now, they want to know more.
  • The success of this type of opening is also related to people’s FOMO (fear of missing out).
  • How to Write a Shock and Awe Opening
  • Conduct a thorough research of your topic.
  • Look for statistics, research studies, and other information.
  • You never know when something that looks trivial would make for an attention-grabbing introduction.
  • These include posts that contradict popular opinion, show an unusual way of doing something, or reveal little-known hacks.
  • If you are beginning your blog post with statistics, weave them into your writing in an engaging manner, rather than spouting off dry numbers.

 

3. Question Opening

  • Starting your blog with a question is like approaching a stranger and saying, “Hi, how are you?”
  • They simply must pay attention to you and give a response.
  • Depending on the kind of question you ask, this opening can use the:
  • Automaticity Trigger (when we hear a question, we’re inclined to answer)
  • Framing Trigger (your question makes them think of a topic and in a certain way)
  • Disruption Trigger (shocking fact embedded in a sentence)
  • Acknowledgement Trigger (the answer to your question reinforces their current thinking or experience)
  • Questions also “jump-start the mental conversation with your prospect”
  • “Once well-targeted customers answer ‘Yes’ to what you’re asking, it’s that much tougher for them to quit reading.”
  • How to Write a Question Opening
  • Think of questions that your readers are likely to answer “yes” to.
  • One way to do this is by, again, listing all the things your reader is thinking, feeling, and experiencing.
  • If you don’t truly know your readers, then you’re bound to ask a question that will flop:
  • Another type of question is one that piques your reader’s interest.
  • You can use a shocking fact with your question: “Did you know that…?” “Have you heard….?”
  • Be as specific as possible.
  • Specificity engages your reader’s imagination.

 

4. Story Opening

  • A Story Opening works, because readers get emotionally involved.
  • They want to know how the story ends, and so they keep reading until it’s too late.
  • They’re hooked.
  • Stories can provide all sorts of attention triggers, including:
  • Reputation Trigger (stories about famous people)
  • Reward Trigger (someone achieved success and you can, too)
  • Mystery Trigger (how will it end?)
  • How to Write a Story Opening
  • When doing research for your post, keep your eye open for relevant stories.
  • Better yet, keep a story bank: as you come across stories, bookmark or collect them into a document.
  • That way, you have stories even before you need them.
  • Your Story Opening should be concise.
  • Make sure the story you’re telling is relevant to the post.
  • To make your Story Opening even more enticing, put the Mystery Trigger in action: don’t tell the ending until the end of your post.

 

5. Quote Opening

  • Think of a pithy quote that gets to the heart of the matter is the easiest solution.
  • Quotes can carry these 3 Triggers:
  • Reputation Trigger (if the quote is from a famous person)
  • Framing Trigger (the quote makes the reader ponder)
  • Disruption Trigger (preposterous quote goes against conventional wisdom)
  • How to Write a Quote Opening
  • When doing research for your post, look for related quotes.
  • Choose a quote that’s not yet tired
  • Choose something fresh and thought-provoking.
  • If the connection isn’t obvious, tie the quote to the rest of your blog post.
  • Always give proper attribution to the source of the quote, with a link, where possible.

 

 

Please share in the comments below, which type of introductions will you be trying with your next post? And what types of openings appeal to you when you read blogs?

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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50 thoughts on “How To Create Blog Post Openings That Will Really Hook Your Readers

  1. susanmarymalone says:

    These are all great ways to open, Joan! I tend to get stuck in one or two of them (especially the question ones–I do those a lot!), and will be cognizant of branching out. Thank you!

  2. Hi Joan,

    Good tips! Starting some of my posts with my wild travel stories always reels people in 😉 Whether I’m discussing being attacked by Nepali wild men, Thai lady boy prostitutes or running into an army of 5000 army ants I draw readers in with detailed, colorful experiences from around the globe and then lead in to blogging tips. Fish in a barrel easy LOL. Thanks for sharing!

    Ryan

  3. Tamuria says:

    Wonderful tips, Joan. Each opening you mentioned, if done properly, draws me in and I tend to use all of them, depending on what my subject is. My post next week uses the story opening.

  4. Cool post. I’ll likely be using a question next time around with a framing trigger. Very interesting categorization of blog posts — I haven’t heard them described in these terms before.

  5. Hey Joan,

    I always start with a question. People should be challenged and they need to give an answer for their question. I like the idea of starting the blog posts with empathy.

    Your readers would be happy to know that you understand them.
    Thanks for the article.
    ~Ravi

  6. Hey Joan,

    Now-a-days, It’s easy to build a blog, but hard to build a successful blog with significant traffic. Every business owner who’s ever hosted a blog has experienced the frustration of trying to gain readership. Though we’d all like it if readers just magically came to us, the reality is, it takes some work to build an audience.
    It’s easy to get frustrated and just give up on blogging, but once we experience the benefits, we understand that our blog can have a tremendous impact on our business by attracting traffic to site, helping us to build a social media audience and making an impression on prospects and clients alike.

    Studies show that the more often we update our blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if we want to get more attention from the search engines, we need to update our blog at least twice a week and share each new blog post across our social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If we spend time cultivating our networks and share great content, social media sites can become some of our top traffic sources. keywords are considered as the heart of SEO. One of the easiest ways to generate more traffic to our website is to ensure that every page on our site has a keyword strategy. Eventually, thanks for sharing your worthy thought with us.

    With best regards,

    Amar kumar

    • Hi Amar,
      Yes, it does take some work to build an audience 🙂 I can totally relate on wanting to give up on blogging, but as you said, once we experience the benefits that our content does for people, it is a really GREAT feeling, that I never want to miss! Getting more traffic to our site is a great benefit as well!

      Keyword strategies are important, absolutely!

      Appreciate your comment and wonderful feedback!!
      Thank you!

  7. These are ALL terrific ideas and ways to open blog articles. I have saved this list to use in future blogs. I’ve been using co-schdedule to ‘rate’ my blog headlines and will use your information in account as well. Thanks!

  8. Hi Joan. Long time no speak! I love this post. I’m bookmarking it to read it again during the day when I’m not half asleep. I had blogged quite a bit about 5 years ago, but the rug got pulled out from under me. I’ve only just recently gotten back in to the blogosphere. My memory has forgotten a lot of what I’d previously learned, so coming across a post like this one is awesome stuff. Keep it up.

  9. Thanks for these ideas Joan. I tend to use the question title or opening. It seems to entice people to read more. However I want to try a couple of the others. In another post could you show examples of good openings?

  10. Hi Joan,
    Great post on how to hook your reader with openings.
    Very detailed. I wrote some out and bookmarked the post.
    Think of some new way to open my next blog post with one of your suggestions.
    Thanks so much!

  11. Hi Joan,

    Those are great ideas, in an area I know I need to work on.

    You’ve given me plenty of ideas – and I’ve already made a draft note for my next blog post!

    Joy – Blogging After Dark

  12. Hi Joan

    You shared great tips to capture a reader’s attention. I love using the Story opening and asking questions but I can experiment with the others. Thanks for sharing and have a lovely week.

  13. Hello Joan! I just loved this statement my friend–>> You want blog post opening that sets readers on a slippery slope, so that when they start reading, they can’t stop… That is Awesome LOL

    A Slippery Slope! I am going to be thinking about this from now on..

    Good Stuff.
    Thanks For sharing.
    Chery :))

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