How To Create Compelling Content

Creating Compelling Content VS Just Creating “Just Any” Content



compelling content


“Did you know that not ALL content is created equal.  You can’t just slap together a blog post once a week and expect the leads to start rolling in. You have to earn them.  And you do so by creating compelling content”……..says Neil Patel,


Once you understand how to create compelling content, you’ll start seeing much better results with your content marketing like:

  • more traffic
  • more shares
  • more engagement
  • better conversion rates


What exactly is “COMPELLING CONTENT”? – Simply defined as content that:

  • Resonates people feel like you’re writing for them. They relate to not just what you write but also how you write.
  • Convertscompelling content engages people. It sucks them in so they pay attention and eventually trust what you write. This leads to more subscribers, more leads, and more sales.
  • Matters perhaps most importantly, compelling content makes readers feel something. They care about the content, which is what drives them to take action. Modern content can’t just inform. It must also distract, entertain, and inspire, and do so in an enjoyable way.


If you’re interested in learning how to make your content more compelling, listen up, because in this post you will find Neil Patel’s 8 underused components of compelling content that you will want to implement right away in your next blog post……..



1. Set the stage with your headline

  • Your headline is your first possible chance to gain or lose the interest of a reader.
  • If you have compelling content in the body of your article, make sure you also have a compelling title.
  • Interest and curiosity go hand in hand: One of the fundamental requirements of compelling content is to be interesting for your readers.
  • You can’t learn from or get absorbed in content unless you are interested in it first.
  • There’s one simple concept that you should focus most of your effort on: the curiosity gap.
  • When you would like to find out an answer to something that interests you, the space between what you do know and what you don’t know is called the curiosity gap.
  • When used properly, it can have a dramatic effect on many aspects of your business.
  • It boils down to creating interest and uncertainty in your reader’s mind.
  • Your headline needs to leave something to be answered, but if the gap is too big, readers won’t bother clicking it


2. One dimensional is boring

  • There are two main strategies you can employ to help deepen your readers’ interest and engagement in your content:
  • Keep it stimulating
  • Make it as interactive as possible
  • In order to stop your text from dragging on and on, you can break it up with a variety of “rich media” and formatting.
  • Formatting is the simplest place to start.
  • Write short paragraphs and sentences that are easy to digest.
  • Use different font sizes, bold, and italicize to emphasize important parts of your article for scanners.
  • The most basic type of rich media is images
  • Think about it from your readers’ point of view: if you open a page and all you see is a lot of text, you’ll feel intimidated by the information thrown at you.
  • A picture allows your readers to quickly get a sense of what the article is about and scroll down a bit, which feels like making progress.


3. Immersion is a solid state – don’t break it

  • The part that most bloggers get lazy at is “editing”.
  • One of the most important jobs of an editor is to make sure that all parts of the article flow smoothly into one another.
  • They should all logically connect to each other.
  • Once you have your headline, make sure your content reflects that.
  • The headline and the intro both help you set up the premise of the “story.”
  • The intro needs to induce just as much curiosity as the headline……It is the second most important section of the page
  • All of your subheadlines should tell a story and be relevant to the main topic.
  • If you can grab skimmers’ attention with one or more subheadlines, they will start reading that particular section with more attention.
  • If that section is particularly well-written, they will go back to see what they missed.
  • One good subheadline can be the difference between an engaged reader and one who quickly skims your content and leaves.



4. It’s not an article, it’s a story

  • You can call your content an article, a blog post, or whatever you want.
  • But the way you write your content will determine if it’s compelling or not.
  • You can’t write compelling content without caring about the topic or not having an opinion about it.
  • Always remember that you are telling some sort of a story to your reader.
  • One thing that almost all great blogs do is they engage their readers by using words such as “you,” “your,” “our,” “I,” etc.
  • Your intro should tell the reader how they will benefit


5. If you don’t back it up, your reader will click the “back” button

  • If your audience is particularly uneducated, you might get away without citing your sources, but it’s pretty rare.
  • Try to back up every single claim and opinion with a solid statistic or source.
  • It’s one of the key factors in writing a data-driven post.
  • Get in the habit of finding relevant statistics and studies when you make a claim, or provide your own data.


6. All content needs this…….

  • The peak of the story’s plot is the “climax,” which is where the main action takes place
  • Remember the curiosity gap created in the headline?
  • The climax is the point just before you resolve it.
  • The tension is unbearable for the reader, and they will read on almost no matter what.
  • House on fire? “It can wait until I’m done reading this post.”
  • Shortly after the climax, there is the big “reveal.”
  • This is where you relieve that tension by providing exactly what you promised.
  • It’s crucial that you deliver, or the reader will be disappointed.
  • They are looking for a definitive solution to their problem described in your article, and you need to deliver it.



7. What the heck do I do now?

  • It’s tough to go from reading for an extended period of time to taking action of any kind.
  • You’re in a mindset of absorbing information, not applying it.
  • Having readers apply what you write about is good for three reasons:
  • They get more out of it If readers don’t apply what you teach them about, they won’t fully understand it.
  • It’s more fulfilling There’s nothing more fulfilling than seeing a reader put your advice into action and succeeding.
  • They’ll remember it If someone takes action and gets a good result from it, they will remember where the original advice came from. This will lead to more subscribers, more engagement, and more long-term fans.
  • Compelling content should not only inspire action but it should also show readers how to take it.


8. What’s your point?

  • All good content has some sort of point it’s making
  • The final part of compelling content is a concise statement of its value.
  • After reading an article, a reader has likely taken in a lot of information
  • If you’ve done your job right, they’ve read most words and even understand how to use most of your advice because you’ve provided clear examples.
  • Recap the main point of the article, the problems you have solved, and the ways your readers can apply what they’ve learned in their own lives.
  • The important thing is that it’s concise and it contains a valuable message.


Really zoom in on the most important thing you want your readers to do after reading your article. If you’re ever unsure of how compelling your content is, read it from your reader’s point of view. Ask yourself how interesting it really is and whether it inspires you to take action (whatever action you want your readers to take).


If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂


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30 Replies to “How To Create Compelling Content”

  1. Thanks for the great tips about content creation. The real first step in creating content is knowing who your target audience is so you can create content that is aimed at solving the problems of your audience.
    Have a content creation plan is a must.
    Glad you pointed out compelling headlines. The headline you create is what determines if a person clicks your article or another in search results…so make it a good one.
    I have 2 great resources for creating headlines – no sure if I can include a link here so I will include the name and you can look up in search:
    1) Coschedule Headline Analyzer
    2) Advanced Marketing Institute Headline Analyzer

    The first one has a lot of educational material to learn how to create headlines as well as the analyzer.
    Thanks again for the informative post!

    1. You are welcome Lisa! Yes, I use the 2nd resource that you listed (Advanced Marketing Institute Headline Analyzer) for my headlines. Learned about that one in Ray Higdon’s 3 Minute Expert 😉 I do not post anything until I do…..

      Thanks for your feedback, as always appreciated!

  2. Hey Joan,

    I’ve heard about telling stories when it comes to blogging but I never thought about each post being a story in and of itself. That is a great way to think about it and it keeps you focused on making the content interesting! Great tips here Joan! Have a great day !

    1. Hey Sherman 🙂
      Yes structuring your post like a story keeps your readers better engaged, as Neil explained 🙂 Makes so much sense! Thanks for your awesome comment!! Much appreciated my friend!

  3. Hey Joan,

    I agree with everyone so far, great post.

    I know it can be so intimidating to people who feel like they aren’t doing a very good job right now with their content. I know myself I had issues whenever I heard that you had add value every time you wrote. Back then I didn’t even know what that meant. I was SO green and unfamiliar with the terminology and I certainly didn’t see myself as some great writer.

    I know that there is so much to really capturing people’s attention today with what we share. Stories really work well, I’m much more interested in reading a post that keeps me entertained but at the same time I’m eager to read it all the way to the end. I don’t come across a heck of a lot of those although I know most people are giving it their best.

    If we want to stand out today though we need to take it up a notch so thanks for spelling all of this out for us. Wonderful job my dear and keep up the excellent work. You’re helping so many people who need this advice.

    Enjoy your afternoon.


    1. Thanks so much Adrienne that means so much to me my friend 🙂 That is why I do what I do to help others in what they strive to do!
      You are so right about standing out, you totally need to take it up a notch if you want people to notice and listen to what you have to say. Blogging is that vehicle for me…..that is what drives me daily knowing that others can implement easily what I share 🙂

      Very much appreciate your warm comment

  4. Another great blog post Joan. Everything you said I agreed with and absolutely true, particularly about headlines and telling a story so people don’t click away.
    Thanks for sharing all your knowledge

  5. Hello there,

    This is a good post. Yes draw people in by what you are saying and hold there attention with it.

    Whether it is a story or something else to do with business.

    Thank you for sharing 🙂

  6. Great points Joan! There is so much great value in this post. I am new to blogging and these tips are very helpful. Thanks for posting. 🙂

  7. These are all great ideas for creating compelling content, Joan.

    I think the most powerful one is to use stories everywhere possible.

    Great stories always have open loops, that is, they inspire the reader to move deeper into your funnel of information by reading more and more of your articles, and even opt in to your email list to get even more.

    Again, you’ve given lots of great tips and suggestions for doing this, Joan. This is truly valuable stuff for serious bloggers to learn.

  8. Hi Joan,

    Great advice you have given. Indeed, headlines are so important because it is the first thing people see.

    When it comes to story-telling, I am trying to work on that one! I started to put them in here and there, and keep on trying to express the point of the content that way. I know people learn more from story telling that anything else. So it has been one of my little challenges.

    Thanks for the great tips!


    1. Thanks so much Donna 🙂
      Yes, storytelling has been one of my challenges as well lol Always learning and tweaking 🙂 Appreciate your comments my friend!!

  9. All great points Joan on creating compelling content.
    > Your post must resonate with people and they relate to how it is written.
    > It converts with compelling content that engages with clear examples of your advice.
    > The reader feels something, they care about it and it motivates them to take action.
    Ending with a concise and valuable message by recapping the main point of the article,
    the problems you have solved, and the ways your readers can apply what they’ve learned in their own lives.
    Excellent information. Thanks very much.

    1. Thank you Kathryn!
      So glad you enjoyed this post and found tons of value 🙂 Very important that whatever content you put out and share much resonate with your reader….Appreciate your awesome feedback as always!

  10. Hey Joan,

    Great post here.

    You hit the nail on the head for me when you said it’s not an article, it’s a story. But I’ll expand on that further. It’s not just a story, it’s being conversational and creating conversational content.

    Because at the end of the day, you want to come across as though you’re just having a regular conversation with someone — and not lecturing them.

    Great stuff.

    – Andrew

    1. Hey Andrew,
      Exactly! It is all about being conversational and creating conversational content!!
      100% agree with you 🙂
      Glad you enjoyed the value!!
      Appreciate it 🙂

  11. Definitely an action-packed interesting post Joan. I liked the expression the Curiosity Gap, and that is surely a great thing to start a post with. I liked the editing mention, checking all sections flow nicely into each other and are part of the story of the article… and again, to have engaging sub-titles to catch the eye of skimmers and draw them into the post backwards!
    Lots of compelling tips here,
    thanks 🙂

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