How To Develop Cornerstone Content That Ranks Well on Google

Developing Cornerstone Content That Ranks Well on Google…..Here’s What YOU Need to Know



So, first of all, what exactly is cornerstone content?




Brian Clark of Copyblogger explains it this way:

“A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you. And when approached in a strategic fashion, this content can rank very well in the search engines. The key is creating compelling content that’s worth linking to, and then finding a way to get the word out”.


Here’s Brian’s 5-step strategy to developing cornerstone content that ranks well on Google:


Step #1. Keywords

  • Taking in the account of the importance of keyword research think about the following:
  • What is the relevant question that searchers are asking that your content and business will answer?
  • Will answering that question aid a visitor to your site in getting the most out of the experience?
  • Are enough people asking that question to make ambitiously answering it worthwhile?


Step #2. Title Tags and Headline

  • Search engines want to offer relevant results, so those results should prominently reflect the words the searcher is using in the title of the page.
  • You want to speak back to the prospective reader in their own chosen words and you want to wrap those words in a compelling headline structure that promises to answer the exact question the searcher is asking with the query.
  • Writing the perfect headline makes it more likely that someone will simply use your title to link back to you.


Step #3. Content

  • A lot of what determines how well a page ranks depends on the overall authority and age of the website it appears on.
  • If you have a newer website trying to rank for a competitive search term, you’ll need links from other authoritative sources to make it happen.
  • That means your content must be impressive, both in quality and in scope.
  • Answer the question so much better and comprehensively than the competition does, and chances are better that your effort becomes worth linking to.


Step #4. Content (SEO) Landing Page

  • A landing page is designed to instantly communicate what’s going on to the visitor as soon as they arrive, and also acts as a table of contents (via links to each part) that increases clarity.
  • The benefits of the landing page approach:
  • Retention: Keeping a reader from hitting the back button is crucial to just about every aspect of successful cornerstone content.
  • Bookmarks: When presented with a beneficial, if somewhat overwhelming, piece of content, the first impulse is often to bookmark the page for a return visit.
  • Links: A visiting blogger or webmaster might be instantly impressed with your work, and link to you based on the benefits and scope communicated by the landing page itself.
  • Optimization: Tweaking on-page copy can boost your ranking after attracting those links, so a landing page is a key benefit.


Step #5. Related Content

  • Search engines favor websites that have a lot of relevant, frequently-updated content, and they also like a lot of general link authority.
  • Given that active blogging allows for constant participation in the social media space, it’s a critical way to build general site authority via links, delve into specific and related topics, and to reference your cornerstone content.
  • Never assume that everyone is aware of your cornerstone resource or understands the basics.
  • Periodically cross-referencing your cornerstone content allows for continued exposure and links, assuming it still meets the needs of the audience.




Remember that the first goal of cornerstone content is usefulness and relevancy to the website visitor, no matter how they arrive and the second goal is to make that content so compelling and comprehensive that people are willing—no, make that excited—to link to it.




If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂


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To Your Success,
Joan Harrington


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38 thoughts on “How To Develop Cornerstone Content That Ranks Well on Google

  1. Hi Joan, I came over from our FB group. I have been focusing on making posts that stand the test of time. It can be a lot of work, but worthwhile! Thanks for the ideas.

  2. Very important information Joan. One great quality blog post will usually get better results than 10 crappy ones ever will. Really important to have that epic content on your blog.

  3. Cornerstone content. I like that. I have a post or two that I consider cornerstone to what my brand is all about and those tend to be the pages that I offer first, just never had it defined that way. I like that definition. Thanks.

  4. Good Morning Joan, Hum? I cannot say I have ever heard the term cornerstone content before my friend! And you have done a great job explaining this one for us!

    Great Job
    Thanks Chery :))

  5. Hi Joan,

    This was a new concept to me – with that term – but it’s a very useful way of thinking about creating your blog content.

    Thanks, Joy – Blogging After Dark

  6. Hi Joan I liked that subject and I took notes, (that is how I learn) Excellent article.
    Cornerstone content is the relevancy and usefulness to your website visitor. Secondly to write content that is compelling and comprehensive enough for people to excitedly link to it.
    Writing a headline that people will link back to is very important.Overall authority and age of your website determines your page rank. A landing page needs to instantly communicate to your visitor what it is about. Tweaking your copy and testing it can also boost your rank.Search engines like relevant and frequently -updated content. Periodically cross-referencing your cornerstone content allows for continued exposure. Thanks so much.

    • Hi Kathryn 🙂
      That is so great to hear that you liked this subject and even took notes! Thank you! Glad you found tons of value!
      Appreciate your awesome feedback and comments 🙂

  7. Great title and very interesting content Joan

    Never thought of having cornerstone blog posts but it makes total sense.

    Will have to think about that the next time I actually take time to blog

    To the top


  8. Hi Joan,

    Love CopyBlogger! It’s one of my favorite marketing sources. Cornerstone Content is extremely important and definitely will help people find your website easily.

    Thanks for sharing,

  9. Joan,

    I love the suggestion to have a cornerstone blog and to refer back to it. As one of your commenters said, It takes work but it is worth it. Creating compelling content, better than your competitors, using the keywords that people are searching for in the title. So many great pointers that I cannot hear often enough. So often I get passionate about a topic and write the blog or article without thinking much about keywords and what the reader may be searching for.


    Dr. Erica

    • Hi Erica 🙂

      I know exactly what you mean about being passionate about a topic lol I try to think of the key words that people may be searching for…as it is always a work in progress 🙂

      Thanks for your awesome comment! Always appreciate your visits 🙂

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