A strong grasp on your target market is super important.
Why is that super important? Because having a strong grasp on your target market cements your business with a rock-hard foundation that’ll fortify all its future activities.
1. Develop a Killer Customer Profile
- Selling products and services without knowing your customer is like rock climbing while blindfolded.
- That’s why the first step to becoming acquainted with where your target audience is and how to go about engaging them in the most useful way is to develop a customer profile-an in-depth look at your typical customer that should include:
- Demographic information: Usually information on age, gender, ethnicity, income and marital status.
- Psychographic information: Dives deeper and expands on demographic information. Usually information on hobbies, interest, values, lifestyle, and attitude.
- By combining both types of information in your customer profile, you’ll know exactly who is buying, and why they are buying.
- Want a done for you worksheet that’ll get you creating killer customer profiles in no time?
- Check out this viral, easy-to-use template.
2. Find Out What Keeps Them Up at Night
- Marketers often take a stab in the dark at what their audience is fearing/desiring the most.
- Diving into a market with this attitude is like diving into a pool… that has no water.
- Understanding this pain or desire better (no matter how small or big) than you competitors will give your business a huge boost.
- Gathering insight into your customer’s need is simple.
- You can:
- Ask them. Send out surveys, blast out emails.
- Track their behavior. Use keyword research and heatmaps to see where their core interests lie.
- Use BoardReader. It’s a site that helps you find the most popular forums on the web. You can use it to search for posts with pain signalling words like “please help,” “problem” or “need advice”.
- Your findings will be extremely useful when it comes to creating things like lead magnets, copy, and new products.
3. Chill Out at Their Favorite Spots
- Find out where you target audience likes to hang out.
- This will let you know where, and how to approach them.
- Start by keeping these basic questions in mind:
- What type of events/conferences do they attend?
- What are their favorite websites and blogs?
- What search terms do they use?
- A few tools at your disposal to help you:
- Google Alerts
Setting up an alert is simple; you’ll be done in a minute. It’s effective because you get a lot of informational bang for your buck, and the more alerts the merrier. Setting up multiple alerts will keep your inbox flooded with information on where your audience hangs out.
- Twitter Search
- Search for a keyword that your target audience tweets about. You’ll have a good grasp on where they like to hang out online and what they consume by simply looking at their tweets. You can then tweet on similar categories or comment or guest post on blogs.
- Buzzbundle is a simple but powerful piece of software. All you do is give a range of keywords or phrases to observe and BuzzBundle will bring up all the relevant blog posts, tweets, and forum posts.
4. Take a Peek at Your Competition
- If someone has a similar product/service to you, chances are they have a similar target audience as you.
- Which means a quick glance at their business can tell you something about your own.
- When sneaking a peek at your competition keep your eyes peeled for:
- Their customers feedback on social media. What social media channel do most of their customers like to interact on. And more importantly what are they saying?
- Their market positioning. What’s their pricing like? Why do customers buy from them? If you could offer something extra, would your target audience be willing to pay more for your product service?
- Answering the two things above will reveal some of your competition’s weaknesses and strengths.
- Leaving you better equipped to attract your own target audience.
5. Have a Thorough Look at Your Business Behind The Scenes
- Sifting through data about customers/clients you’re currently doing business with can lead to great results.
- Have a look at your current customers and ask yourself:
- Where are your leads coming from?
- What are you seeing the least ROI from?
- What is convincing your customers to buy from you?
- How much are people spending on average?
- Who is your average customer?
- Answering these questions will immediately give you some real powerful information about your business. You can then capitalize on the data and instantly increase your business.
- Try answering those questions for yourself right now and see what you can learn.
How do you go about finding and hooking in your target audience? Please comment below and let me know 🙂
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To Your Success,
(P.S. – CLICK HERE to access that template for finding your target marketer)