How To Engage Your Target Market Like Never Before 20

A strong grasp on your target market is super important.



Why is that super important? Because having a strong grasp on your target market cements your business with a rock-hard foundation that’ll fortify all its future activities.



So here are 5 super simple ways that you can engage your target market like never before from Hassan Ud-deen, (a freelance blogger and email copywriter)


1.  Develop a Killer Customer Profile

  • Selling products and services without knowing your customer is like rock climbing while blindfolded.
  • That’s why the first step to becoming acquainted with where your target audience is and how to go about engaging them in the most useful way is to develop a customer profile-an in-depth look at your typical customer that should include:
  • Demographic information: Usually information on age, gender, ethnicity, income and marital status.
  • Psychographic information: Dives deeper and expands on demographic information. Usually information on hobbies, interest, values, lifestyle, and attitude.
  • By combining both types of information in your customer profile, you’ll know exactly who is buying, and why they are buying.
  • Want a done for you worksheet that’ll get you creating killer customer profiles in no time?
  • Check out this viral, easy-to-use template.


2.  Find Out What Keeps Them Up at Night

  • Marketers often take a stab in the dark at what their audience is fearing/desiring the most.
  • Diving into a market with this attitude is like diving into a pool… that has no water.
  • Understanding this pain or desire better (no matter how small or big) than you competitors will give your business a huge boost.
  • Gathering insight into your customer’s need is simple.
  • You can:
  • Ask them. Send out surveys, blast out emails.
  • Track their behavior. Use keyword research and heatmaps to see where their core interests lie.
  • Use BoardReader. It’s a site that helps you find the most popular forums on the web. You can use it to search for posts with pain signalling words like “please help,” “problem” or “need advice”.
  • Your findings will be extremely useful when it comes to creating things like lead magnets, copy, and new products.


3.  Chill Out at Their Favorite Spots

  • Find out where you target audience likes to hang out.
  • This will let you know where, and how to approach them.
  • Start by keeping these basic questions in mind:
  • What type of events/conferences do they attend?
  • What are their favorite websites and blogs?
  • What search terms do they use?
  • A few tools at your disposal to help you:
  • Google Alerts
    Setting up an alert is simple; you’ll be done in a minute. It’s effective because you get a lot of informational bang for your buck, and the more alerts the merrier. Setting up multiple alerts will keep your inbox flooded with information on where your audience hangs out.
  • Twitter Search
  • Search for a keyword that your target audience tweets about. You’ll have a good grasp on where they like to hang out online and what they consume by simply looking at their tweets. You can then tweet on similar categories or comment or guest post on blogs.
  • BuzzBundle
  • Buzzbundle is a simple but powerful piece of software. All you do is give a range of keywords or phrases to observe and BuzzBundle will bring up all the relevant blog posts, tweets, and forum posts.


4. Take a Peek at Your Competition

  • If someone has a similar product/service to you, chances are they have a similar target audience as you.
  • Which means a quick glance at their business can tell you something about your own.
  • When sneaking a peek at your competition keep your eyes peeled for:
  • Their customers feedback on social media. What social media channel do most of their customers like to interact on. And more importantly what are they saying?
  • Their market positioning. What’s their pricing like? Why do customers buy from them? If you could offer something extra, would your target audience be willing to pay more for your product service?
  • Answering the two things above will reveal some of your competition’s weaknesses and strengths.
  • Leaving you better equipped to attract your own target audience.


5.  Have a Thorough Look at Your Business Behind The Scenes

  • Sifting through data about customers/clients you’re currently doing business with can lead to great results.
  • Have a look at your current customers and ask yourself:
  • Where are your leads coming from?
  • What are you seeing the least ROI from?
  • What is convincing your customers to buy from you?
  • How much are people spending on average?
  • Who is your average customer?
  • Answering these questions will immediately give you some real powerful information about your business. You can then capitalize on the data and instantly increase your business.
  • Try answering those questions for yourself right now and see what you can learn.



How do you go about finding and hooking in your target audience? Please comment below and let me know 🙂



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To Your Success,
Joan Harrington

(P.S. – CLICK HERE to access that template for finding your target marketer)

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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20 thoughts on “How To Engage Your Target Market Like Never Before

  • Shann

    Great tips. I can definitely use these when thinking about who I’m writing for with my blog. I’ve done some analysis, but more is always helpful. Thank you!

  • Carol Makowski

    You make excellent points in your post, Joan. Unfortunately, it took me too long to listen to what the leaders were saying about knkowing your target market inside and out. That and mindset are probably the most important foundational points of our business. And pinning them down to know where they hang out — what platforms do they use on the Internet — and meeting them there is of most importance. I have learned to check out others whom I know have the same target market that I have. Of course, metrics is very important to insure we are not spinning our wheels and not putting our efforts in the most productive areas.

  • Kay Somji

    Great tip on the customer profile Joan. Most people just target anyone, which isn’t even targeting 😛
    I’ve heard of heatmaps but never used them, will look into that.

    Great post!

    • Post author

      Yes it can be difficult to balance it all Beth 🙂 Always need to be working on getting to your target audience!

  • Corina Ramos

    Hi Joan,

    You are always sharing great suggestions. I’m so glad we connected because I always take away something from reading your posts. I’ve been meaning to look at my profiles and update them if I need to, so thanks for that reminder. 🙂

    I look at my Google Analytics to see where my traffic is coming from. It’s a great breakdown of data, although difficult for me to understand at times but that’s a whole other story. 🙂

    Thanks for the great tips. Have a great day and weekend!


    • Post author

      Hi Corina,

      Thank you so much girl! That is awesome you have enjoyed the tips 🙂 I can totally relate to not understanding the Google Analytics, sometimes it can be so frustrating lol

      You are welcome for the tips! You have a great weekend as well 🙂

  • Maketta

    Hello Joan,

    Yes, it can be tough finding your target market. I try to look for conversations and people needing help but a lot of the times I just find people selling things. I will use some of these resources you mentioned. Thanks for sharing this with us!

    • Post author

      Hello Maketta!
      I agree it can be tough sometimes to find your target market, but finding those that want and need your help is so important. They are out there, just need to stay consistent and know that people will find you if what you offer is what they need 🙂 Glad you enjoyed, thank you!