How To Find The Right Audience For You 28

As an entrepreneur, you know that you have something useful to share that will make a difference, all you need now is finding that target audience and start building your following.




The only problem is, you are  not sure WHO your target audience is and HOW to find them, since you have already accepted the fact, that your NICHE is the cornerstone of your business.  Despite all of your hard work, you still can’t seem to figure it out, right?


So what is the REAL problem here?


“Chances are, you, like so many other new entrepreneurs, have made one or more of the following (all too common) mistakes”.……..says Lesley Taylor (a student advisor at Firepole Marketing)


Mistake #1 – You Don’t Have a Clear Audience

  • You know your solution is going to be a game changer for so many people.
  • Yours is different.
  • Your solution is useful for everyone.
  • “When you decide that your audience is everyone… serve no one”
  • If your solution is for everyone, then it just appears as if it is for no one in particular.
  • Think about this for a minute.
  • Not expressing a clear idea of exactly WHO your solution is for causes many people to look elsewhere to find the person for whom they are the obvious audience.


Mistake #2 – You Don’t Have a Clear Offer

  • When you decide you can offer almost anything then you have a problem, because neither you nor anyone else knows exactly what solution you are offering to them.
  • While you may say things like, “I can offer coaching” or “I can offer online training, to help you grow personally and improve your life in any way you want” – it amounts to a confusing offer.
  • And as Tad Hargrave says, “The confused mind says NO.”
  • People must have a clear idea of WHAT you are offering.
  • A specific solution to a specific problem allows people to self-identify as your customer with a confident YES!
  • If your potential client is left thinking “maybe” then they are less likely to give you their money.


Mistake #3 – You Don’t Have a Clear Outcome

  • People need to get the point of the solution – they need to understand the ‘what for?’
  • This then becomes the reason WHY they must choose you.
  • It may not be obvious to the person you are targeting.
  • You need to sell them the benefits.
  • The one you would choose as a winning benefit depends on what you know about your target market, and which benefits would be the most valuable for them.




Okay, you’ve identified the mistakes that have been holding you back, it’s time to start moving forward….here are 3 steps that you can take right now in your business to avoid those above mistakes:


Step 1: Create a Clearly Defined, Narrow Target Audience

  • When thinking about a target audience, you want a precisely defined group. And, you want to trigger instant recognition of membership in that group – of being an ‘us’ rather than a ‘them’.
  • ‘That’s me, count me in!’ is the response you are looking for from those you want in your tribe.
  • When they know who they are, and you know who they are, then the engagement can begin.


Step 2: Create a Clearly Defined, Specific and Timely Solution

  • Once you know the problem you want to solve, then you want to make a specific offer that is easily understood and appropriate for your tribe.
  • Usually, people just want the symptoms solved initially; it is the symptoms that are bothering them the most.
  • Be specific.
  • While it can be tempting to offer an audience a vaguely defined solution to generally improve something, this is typically not appealing either.
  • If your audience doesn’t know exactly what you are offering then they will not want to commit to buying.
  • If your audience knows what you are selling and it meets a need they recognize now, then they will most likely buy.


Step 3: Create a Clearly Defined Benefit Your Audience Will Want

  • To sell your tribe on investing in your solution, you’ll want to find a clearly defined benefit to promote.
  • So, outline a benefit that your group is attracted to, and one that is easy to understand.
  • To accomplish this, you need to know what your target audience cares about – what they want.
  • There needs to be a big WHAT FOR to be gained by our tribe when they invest in what we do.



Last step is to fill in the following ABC’s on which to build your  business……

  • WHO – I work with A [fill in your narrow target market group of people]
  • WHAT – to give them B [fill in your specific and timely solution]
  • WHAT FOR – so that C occurs [fill in your benefit that this target niche group wants]



Got it? Good 🙂



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You 🙂


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To Your Success,
Joan Harrington


(P.S. – If you are struggling in your business and need a proven system CLICK HERE )


About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

Please Share Your Thoughts....Thank You!

28 thoughts on “How To Find The Right Audience For You

  • Lynda Kenny

    Hi Joan, you are right to bring up the target audience as a subject. Until we work out exactly who our target audience is then we will send out mixed messages to the wrong people.
    Thanks for sharing the great tips to help people really get to grips with this subject.

  • Adam Orlandella

    Well done, Joan! You laid it out so perfectly for us to understand! The target market piece is such a huge factor in success because you can’t be out there trying to please everyone, because in doing that, you’ll please no one! Thanks for such a great post.

  • Michle

    This hits pretty close to home. I have struggled with trying to do and be too many things. Recently I have been narrowing my blog and my focus and it is working better for me. These are good ideas!

  • Donna Merrill

    Hi Joan,

    You sure have done a great job on this. To reach our target audience we must ask ourselves the questions above. We have to be very clear on what we have to offer. We also have to give those specific benefits to them.


    • Post author

      Hi Donna,
      Thanks so much!! Clarity is so important to attract our target audience and the more specific the better 🙂

  • Lesly Federici

    Hey Joan..
    You’re sharing some good tips, but I have to disagree… my question to you is this: How can you be “clear” on any particular audience when there are millions of people with different likes, interests, backgrounds, cultures, and so on… perhaps a better way to be clear is understanding personality types and how they gravitate to your language, or the words you use is promoting yourself … something to think about. I do agree you have to be clear about your business intentions .. and from there you can learn about personalities and what triggers them .. this is interesting stuff 🙂

    • Post author

      Hi Lesly,
      Always enjoy your visits my friend 🙂 It is all good that you disagree, I totally understand lol Totally agree yes, there are millions of people with different likes, interests, backgrounds, etc….Having clarity yourself is key 🙂 As long as you are clear, it will be clear to your audience.

      Thanks for your awesome input, always appreciated!!

      Big Hugs,

    • Post author

      Great! So glad you got it Kathryn!! Thank you for your feedback 🙂 Much appreciated! Awwww you rock my friend! Thank you for your kind words!!

  • David Merrill 101

    Good article, Joan, highlighting the essentials of moving your business forward by pointing it toward the right audience.

    It all gets down to clarity of purpose and a proven strategy to match it step for step.

    I think having a big strategy is critical, and many people trudge through this business without one. Then they wonder why they don’t profit or succeed.

    Others work out a good strategy somehow, but don’t understand the step by step implementation path to follow.

    In both cases, working with a qualified coach is an important first move in taking your business from recreational to professional. I know of nobody who has built a truly good online business without it.

  • Adrienne

    Hey Joan,

    Sounds like we were on the same wavelength when writing our posts. Mine was more about writing for your target audience but I also mentioned that you really need to narrow it down instead of being so broad. You can’t write for everyone and expect to get your desired results.

    This post just clarified everything for everyone actually because without knowing who your audience is then how are you going to be able to benefit them the most right?

    Great job with this one and glad you shared Lesley’s take on this too.


    • Post author

      Hi Adrienne!
      Absolutely! You can not write for everyone….must have a targeted audience 🙂 Thanks so much for your awesome comment and feedback my friend 🙂 Always much appreciated!!