As an entrepreneur, you know that you have something useful to share that will make a difference, all you need now is finding that target audience and start building your following.
The only problem is, you are not sure WHO your target audience is and HOW to find them, since you have already accepted the fact, that your NICHE is the cornerstone of your business. Despite all of your hard work, you still can’t seem to figure it out, right?
So what is the REAL problem here?
Mistake #1 – You Don’t Have a Clear Audience
- You know your solution is going to be a game changer for so many people.
- Yours is different.
- Your solution is useful for everyone.
- “When you decide that your audience is everyone…..you serve no one”
- If your solution is for everyone, then it just appears as if it is for no one in particular.
- Think about this for a minute.
- Not expressing a clear idea of exactly WHO your solution is for causes many people to look elsewhere to find the person for whom they are the obvious audience.
Mistake #2 – You Don’t Have a Clear Offer
- When you decide you can offer almost anything then you have a problem, because neither you nor anyone else knows exactly what solution you are offering to them.
- While you may say things like, “I can offer coaching” or “I can offer online training, to help you grow personally and improve your life in any way you want” – it amounts to a confusing offer.
- And as Tad Hargrave says, “The confused mind says NO.”
- People must have a clear idea of WHAT you are offering.
- A specific solution to a specific problem allows people to self-identify as your customer with a confident YES!
- If your potential client is left thinking “maybe” then they are less likely to give you their money.
Mistake #3 – You Don’t Have a Clear Outcome
- People need to get the point of the solution – they need to understand the ‘what for?’
- This then becomes the reason WHY they must choose you.
- It may not be obvious to the person you are targeting.
- You need to sell them the benefits.
- The one you would choose as a winning benefit depends on what you know about your target market, and which benefits would be the most valuable for them.
Okay, you’ve identified the mistakes that have been holding you back, it’s time to start moving forward….here are 3 steps that you can take right now in your business to avoid those above mistakes:
Step 1: Create a Clearly Defined, Narrow Target Audience
- When thinking about a target audience, you want a precisely defined group. And, you want to trigger instant recognition of membership in that group – of being an ‘us’ rather than a ‘them’.
- ‘That’s me, count me in!’ is the response you are looking for from those you want in your tribe.
- When they know who they are, and you know who they are, then the engagement can begin.
Step 2: Create a Clearly Defined, Specific and Timely Solution
- Once you know the problem you want to solve, then you want to make a specific offer that is easily understood and appropriate for your tribe.
- Usually, people just want the symptoms solved initially; it is the symptoms that are bothering them the most.
- Be specific.
- While it can be tempting to offer an audience a vaguely defined solution to generally improve something, this is typically not appealing either.
- If your audience doesn’t know exactly what you are offering then they will not want to commit to buying.
- If your audience knows what you are selling and it meets a need they recognize now, then they will most likely buy.
Step 3: Create a Clearly Defined Benefit Your Audience Will Want
- To sell your tribe on investing in your solution, you’ll want to find a clearly defined benefit to promote.
- So, outline a benefit that your group is attracted to, and one that is easy to understand.
- To accomplish this, you need to know what your target audience cares about – what they want.
- There needs to be a big WHAT FOR to be gained by our tribe when they invest in what we do.
Last step is to fill in the following ABC’s on which to build your business……
- WHO – I work with A [fill in your narrow target market group of people]
- WHAT – to give them B [fill in your specific and timely solution]
- WHAT FOR – so that C occurs [fill in your benefit that this target niche group wants]
Got it? Good 🙂
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To Your Success,
(P.S. – If you are struggling in your business and need a proven system CLICK HERE )