Do you think that you get plenty of social shares on your blog posts and utilize social media properly?
When you write a new post, you share it on the social all of your social media, right?
“There are 3 main reasons why social media can play a big role in growing your site” says Neil Patel, Quicksprout
- It helps you stand out
- Getting shared on social media exposes your content to your perfect audience – friends of your current audience.
- Shares may directly and indirectly benefit SEO
In today’s post, I share Neil’s 8 strategies that will help you to maximize the number of social shares on your site
1. Understand the Psychology Behind Social Sharing
- You need to understand what content people share and why they do it if you want them to share your content regularly.
- Here are the 5 biggest reasons why people share content online :
- To entertain or enrich the lives of others
- To define themselves
- To network/grow relationships
- To feel a sense of purpose
- To support a brand/cause
- Psychology tip #1: Help your readers connect with others.
- Publish content that is actionable and solves important problems (of their friends).
- Publish content that makes it look like readers are connected to someone cool (you!).
- Psychology tip #2: Readers need to trust you before sharing.
- How do you get readers to trust you?
- Back up your points
- Give value
- Showcase social proof
- Psychology tip #3: Keep it simple
- Make it easy for your reader to understand what you’re writing about.
2. Focus on Creating Content That Invokes Curiosity, Amazement, and Surprise
- It’s not enough for content to just be written or formatted well if you want readers to share it.
- Your content has to have an emotional effect on your readers if you want them to share it.
- Examples of some emotional effect are:
- Curiosity– getting readers curious about your content is necessary for them to not only read it but also to share it.
- Use trigger words to stir up emotions-your content itself also needs to connect with readers on an emotional level.
- Trigger words are words that people associate with emotions.
3. Remove the Friction Behind Sharing and Engagement
- You want to make it as easy as possible for a reader to take a ‘good’ action.
- To do so, you can add social sharing buttons to your website around your content.
- Choose a good spot for the buttons
- You should have buttons available at both the start and the end.
- You can either put them under the title…and right under the post…Or you can have floating buttons that stay on the side the whole time.
4. Ask for Shares, but Don’t Beg
- Don’t be afraid to ask for a share either in your social media post or in your content itself.
- If you have a section that really evokes an emotion, it’s a perfect time to add a call to action.
- Ask in your email updates.
- When you publish a new post, you send an email to your subscribers about it.
- Finish off the email by asking for a share with a sentence along the lines of: “If you think your friends/network would find this useful, please share it with them – I’d really appreciate it.”
- You’ll never bug anyone by doing that as long as you do so respectfully.
5. Use Images to Stand Out and Get More Social Impressions
- People are drawn to images.
- It’s why posts that include pictures on Facebook get:
- 104% more comments
- 84% better click through rate
- 54% more likes
- You need to make sure that you pick a picture that is an appropriate size.
- What’s the point of including a picture if half of it is cut off?
- Here’s a great cheat-sheet for the ideal image sizes for each social network
6. Customize Your Social Meta Tags
- Incorporating custom titles and descriptions helped Neil increase Quick Sprout’s traffic from Facebook by 174%.
- Here’s why it works:
- If you just paste a link, social networks will pull data from your page’s default meta values
- When you write a custom title and description, you get a much more attractive end product that will grab more attention and engagement from followers
- Here’s how to do it: Open graph
- Keep your description brief: Remember, most people prefer visual content, so don’t write a giant paragraph before you share your link on any platform.
7. Create a Curiosity Gap With Your Headlines
- Your headline is typically the most prominent part of any shared content on social media.
- It’s what your readers, and the followers of your readers, will first see and judge your content by.
- There are tons of guides to writing a great headline, but the most important part, when it comes to social sharing, is the curiosity gap. (The information between what we know and what we want to know.)
- Tell them something: In order to induce curiosity, you need to establish a topic. You can do this in both your headline and your content, although you obviously have limited space to do so in a title.
- Allude to the answer, but don’t be too specific: Now you have to open the gap. Once you have an interesting topic, you need to create the gap.
- Use words and phrases like:
- you’ll never guess
- The bigger the gap, the bigger the satisfaction: The more we don’t understand something, the more uncomfortable it becomes.
8. Share Content When Your Audience Is Most Active on Social Media
- While you can’t control when your readers share your content, you can influence it, and you can control your own posting schedule.
- Here’s an infographic that Neil created that shows the general rules for all the major social networks.
- Figure out the specific times that work best for you.
- Here are 2 great tools that will help you to analyze your followers to find the specific times that you should be posting:
- Buffer is well-known as the leading tool for scheduling social media posts across multiple networks.
- Fanpage Karma–a very different tool from Buffer, more focused on analytics.
- There’s no tool that will give you an easy answer about the frequency of posting you should be doing, so you will have to experiment.
Just remember that the more you delight your readers, the more they will be inclined to share….so take the time to create great content for your customers, and then move on to optimizing how your content is shared on social media.
If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂
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To Your Success,