Here’s What You Need To Know To Increase Your Conversions Using Social Proof
[tweet_box design=”default”]Every smart marketer knows that adding social proof can increase your conversion rate.[/tweet_box]
In this post, you will learn Syed Balkhi’s,(co-founder OptinMonster.com) tips of what social proof is, how you can use social proof in your business, and 11 proven ways that you can start using social proof today.
So, What is social proof?
By definition, social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.
Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.
There’s no denying the power of social proof. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase.
[tweet_box design=”default”]Simply, consumers want proof from their peers – not the brands selling the products.[/tweet_box]
The question isn’t whether or not social proof will help you increase conversions, but rather which social proof strategies will you choose to leverage?
Here are Syed’s 11 proven ways that you can use social proof to that will help you to increase your conversions:
1. Customer Testimonials
- The most commonly used form of social proof is the customer testimonial.
- Customer reviews and testimonials can be displayed in a number of different formats as long as they highlight the value of your product through the voices of satisfied customers.
2. Celebrity Endorsements
- Celebrities and well-known industry experts are great resources when it comes to establishing authority and proving your value.
- Depending on your brand, celebrity approval may come in the form of paid endorsements or even natural endorsements.
3. Case Studies
- Case studies are often used to provide high authority social proof.
- Also referred to as long form social proof, case studies leverage the idea that customers perceive long, in-depth reviews as being more reputable than brief excerpts.
4. Media Mentions
- Has your product or brand ever been mentioned in the media?
- This would include magazine features, unsolicited reviews, TV segments, or podcast interviews.
- If possible, take excerpts from these media mentions and paste them on your website to establish authority.
- An even simpler and less-invasive strategy is to simply integrate the logos of media outlets you’ve been featured in.
5. FOMO Marketing
- This concept basically says people are more likely to convert when they feel like they’re on the verge of missing out on a good deal or opportunity.
- Combining urgency with social proof is a win win.
- See Optin Monster’s article on how to use urgency to hack your conversion rate.
6. Customer Base
- One extremely pervasive and effective social proof strategy is the use of client logos to prove positive adoption.
- By showing users your existing customer base, you’re essentially telling them that your product offering is good enough for successful companies to use – so it must be good enough for them.
7. Trust Seals
- By adding trust seals on your checkout page, you can significantly boost your sales.
8. Certifications and Badges
- If your business has certain industry certifications or accreditations, you can proudly display these qualifications on your website.
- Most certifying and accrediting organizations have badges or logos that can be freely displayed on your website.
9. Platform Integrations
- If your product or service integrates with third-party services, then one of the best social proof you can add is the logos of your integration partners.
- By doing this, you ultimately put your product in the company of credible and familiar brands.
- Adding third-party platform integration logos is one of the easiest ways to borrow social credibility.
10. Raw Numbers (Shares, Stats, and Following)
- The simplest social proof you can display on your site is the raw number of shares, followers, customers, or any other valuable statistic that brings credibility to your brand.
- Raw numbers simply convert!
11. Social Media Proof
- As social media becomes more main-stream, brands are using social media statuses as social proof by highlighting what their customers are saying about them.
- It doesn’t get more authentic than this.
Are you ready to add social proof on your site and boost your conversions?
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To Your Success,