38 thoughts on “How To Make Your Welcome Email Work Harder and Smarter

  1. Wow- That’s a great list of really important things to get right with your welcome email.

    I have a welcome email but am revisiting it with these ideas in mind. Thanks so much.


  2. You are so right in addressing the importance of emails Joan. It crucial to building our relationship with our list. You always give such great detail which is so awesome. Thank you

  3. Wow Joan! This is a spectacular list!

    I have yet to master email marketing or my newsletters for that. You’ve shared some really great tips above to help someone like me out. I’m bookmarking this so I’ll have it to refer back to.

    Thank you for sharing this!

  4. Love these tips Joan…my favorite one is #2. It’s so important to establish trust and build that relationship with our readers.I do like the idea of making a soft pitch in a welcome email. I’m going to update my welcome email and try that.

    Passing this on Joan. I know this is going to help those who are working on building their list!

    Hope you’re having a great Monday!


  5. I’m going to have to bookmark this post Joan and try out some of the tips that I have not done yet, because nobody told me that it could be done. 🙂 I love the idea of including a link to the About Me Page. I might just do a quick intervention in my next email to my list for a teleseminar that I am hosting on Friday because it ties up. I often refer to other freebies that the new list member may like.

    One thing that I follow as a rule is to show transparency on the landing page and repeat it on the Mailchimp sign up page too in case the visitor arrived from an asset other than my website and again reiterate it in my final welcome mail. It does reduce the chances of unsubscribes stating Spam and if that does happen, I have evidence that I followed the CANSPAM Regulations.

  6. What awesome tips you brought Joan on welcome email. Welcome email is the most important email. It sets the stage for all the rest. I couldn’t agree more on all of your points. Great job! Thanks for sharing.

  7. What a comprehensive and valuable post you’ve shared with us again, Joan. We were very conscious of my email content when we set up my offers and so far so good, however, based on this post I will take your suggestions and see how I can improve on what I am already doing. Many thanks for the informative post.

    • joanlivegreen@gmail.com says:

      Thank you Beverley!
      So glad you found value and can implement some of the tips on your own blog 🙂

  8. Hi Joan, I am definitely sharing this article with a client who has started a Newsletter, yet fears if she truly utilizes E-Mail Marketing she will alienate the people on her list. Never fear, I’ll get her there – I just got her to get a Twitter account last week! She’s amazing as a person and a business owner; and I know people love her service (she is a food tour operator here in the finger lakes). I love her and her mojo … now with this article, I will be able to help others love her mojo too! These are great tips that I will use, because I too am way behind in building a list. Thank you so much for sharing this and for all of your excellent tips!

    • joanlivegreen@gmail.com says:

      Hi Tamara,
      I have complete faith that you will help your friend get to where she needs to be 🙂 Thank you for your awesome feedback and comment! Always appreciate it when you come over and visit 🙂 Glad you enjoyed the tips!

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