How To Optimize Your Content For Conversions

Optimize Your Content For Conversions

 

 

Content marketing is a valuable strategy for it’s responsible for increasing your ranks in search engines, it builds your brand reputation, and it attracts new customers to your site if your content is effectively syndicated.  But the most important purpose for a content marketing strategy, and the ultimate goal for all of its peripheral effects, is getting more sales for your business, and sales are driven by conversions.

 

If your site is set up properly, there should be ample opportunities for conversion no matter where a user ventures. There should be some visible form or call to action on every page to help guide your users to a successful conversion.

 

conversions2

Here are 6 tips, as outlined in this post from James Parsons,( an avid blogger on SEO, social media, and design, AudienceBloom)  that can be easily implemented and will help you make sure your content does a good job of leading your readers deeper into your site.

 

1.  Make sure your content is captivating.

  • Having an appealing content strategy is an important foundation for optimizing for conversions.

2.  Interlink your site heavily.

  • On each page, include at least one link to another internal page (so long as it’s relevant to your content).
  • Especially useful on your blog, where you can link your readers to more specific information about related topics.
  • These links are opportunities for your readers to venture deeper, and the more chances they have to do that, the better.

3.  Setting Up Appropriate Funnels

  • You’ll want to ensure you have appropriate funnels set up for your inbound traffic.
  • The bottom of your funnel is going to be your primary opportunity to convert: this could be a designated internal page, a separate landing page, or even just a form at the bottom of your page and make sure to drive users to the correct ultimate destination.

4.  Using Strong Calls to Action

  • If you want to successfully get your users to take action, you have to make them want to take action.
  • The best way to do this in the context of a content strategy is through strong language, generally toward the end of your article.
  • Without a call to action within the body of your content, your users simply won’t take action.
  • They may venture to different corners of your site through your interlinking structure, but they aren’t going to take any concrete action unless they are instructed to.

5.  Emphasizing Value

  • Conversions are difficult because people are reluctant to hand over their money
  • In order to successfully convert, you have to convince them that the transaction is valuable for them.
  • If you’re selling products, your goal should be to convince your reader that your product is valuable before you confront them with the option to make a purchase.
  • For example, in your blog, you can detail the reasons why a product pays for itself over time, or emphasize the value of your product versus that of a competitor.
  • However you choose to do it, by the time your user has a chance to convert, they should be convinced that your product is worth buying.

6.  Using Interruptions

  • One strategy to getting more conversions is to interrupt your readers with an opportunity to convert.
  • For example, you could set an automated ad to pop up when a user is on a blog page for a specific amount of time, blocking the content until the user either submits their information or closes the window.
  • Just be sure to keep your form fields short so your users can submit their information quickly and keep reading.

 

When you first start optimizing for conversions, you may find it difficult to gain traction, even if you’re following all the best practices you can. It’s going to take time to learn how your audience behaves, and what drives them to make purchasing decisions after reading your content.

 

As you learn more about your audience, make adjustments to your approach and continue to refine your strategy. You should notice your conversion rate increasing over time, and as a result, you’ll have more revenue to continually reinvest in your inbound marketing strategy.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

0 Replies to “How To Optimize Your Content For Conversions”

  1. Wow! Thank you for this awesome information! I never thought about posting other links within my site on my blogs. Lots of great stuff here for me to implement! 🙂

  2. Hi Joan,
    Really good information here,
    and reminder. Sometimes I forget most of them
    but I think is good idea to make a list and refer to it
    every time I post. Will share it on FB at 2pm 🙂
    Thank you for the tips,
    Have a fantastic week!
    Emi

  3. Hi Joan,

    Interlinking is a very powerful feature that a blog can have. It not only increases internal traffic but your older article gets more exposure.

    I also like the idea of captivating content. It should immediately catch the reader’s attention. One of the important factors of a content is the headline. Making a captivating headline should always be the first step.

    Thanks for sharing these tips.

  4. Excellent post with such helpful information! It’s a lot of work but it is so worth it. I’m glad to see that “Setting Up Appropriate Funnels” has been included. So many do not do this. Thanks for sharing such valuable content. Good job!

  5. Hey Joan!
    Great ideas on blog content optimization. For me, I definitely need to work on CTAs and my sales funnel is currently non-existent, but I really appreciate the knowledge you bring. Best 🙂

  6. Great tips and would so appreciate somone writing similar strategy /content piece for product such as mine. Easy to see how this fts information or services . Always have a cta with every blog.

  7. This is really helpful info for maximizing your website for everyone who is wanting to grow their business and convert people to readers/customers. Interesting that you mention disruptions and refer to “pop ups” as I have been told my every developer that I’ve talked with NOT to put those on pages, as people do not like them and often click off a site that has repeated pop ups to deal with. Personally, they don’t convert me. Great content with value to me is generally what captivates me. Thanks for another valuable post, Joan!

  8. Hi Joan, your blog is right up my street! As I was reading, it helped me to check off everything that I’m doing well (and not so well) on my site. It also served as a kick up the you know what to ensure my site is fully optimized for conversion. I’m guilty of not having the appropriate sales funnels but I’m currently working on this. I will definitely reference your article as I go along! Thank you for a superbly written blog that can be implement practically! x

    1. Hi Michelle,
      Thanks so much girl! Totally just made my day after reading your comment!! So happy you resonated with this post and will implement to help you and your blog 🙂 Fantastic!!

  9. I agree with all these tips. Your inbound and outbound links are equally as important as your internal linking strategy. Content marketing is all about relevance and consistency. Great post!

  10. Great tips. I need to interlink more. That is a great point. I am still torn about pop ups, but I definitely see the trend for conversion happening via others’ experiences. Thanks for sharing such helpful info!!

  11. Great information and excellent tips! I was particularly drawn to “Using Strong Calls to Action.” We can have a great product and do a great job of marketing but how do we transform them into paying customers! Thank you for sharing!

  12. Hi Joan, Another great post! As I was reading, I saw things I didn’t do on my own website; that I have to get back to. Trying different themes, etc. has also put me behind. I read some other comments about the Pop Ups, I tried that on my site and it annoyed me more than maybe my users; so I removed it; though I do understand the intention behind it; and I have seen some where it has been done well – it’s just not easy. Once again, your article is very timely for me – thank you for reminding me of the interlinking on the website.

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