How To Resonate With Your Audience

Find The Voice That Engages and Resonates With Your Audience





You know your copy has to resonate with your audience to get any attention and you also know that to stand out in the over-populated, highly saturated world of online marketing , you have to have a unique voice.




So, how do you market from a place of inspiration and not from a place of desperation, and cause people to feel like they already know you, trust you and want to do business with you?


Simply by being passionate about what you do by giving value consistently and keeping your content entertaining, engaging and above all, educational.


You need to engage people in the conversation, by asking  your audience questions in your videos and blog posts and status updates  and use that information on your blog as added value to help them.  This is something they will remember when they need your services.




The secret is not to simply write how you speak, but to notice the words you use, understand the words your audience uses and find an intersection between the two to weave into your copy and branding by reflecting what your audience would want to read.






Knowing what your customer wants to achieve and using this as the cornerstone of your messaging is a basic in writing copy….

  • Hook readers with the benefit by answering the very first question on their mind before they’ve started reading your article: “WIIFM (What’s In It For Me)?”
  • Always lead with the benefit and keep your energy high to create a motivating call-to-action that motivates readers to act.
  • Provide Easy-to-Navigate Links
  • You’ve provided your readers with quality, informative content and now they’re at your website.
  • You don’t want them to search for your opportunities – they’ll get tired and eventually give up.
  • Go through the steps as though you’re a new visitor.
  • Is it difficult to find what benefits you?
  • Set up your website in a way that speaks to potential clients and makes it easy for them to get involved.
  • Anything that promises to be simple and delivers is incredibly appealing.


People like doing business with people so find your key stories and your key interests…….and weave them into your copy repeatedly.


Remember that your audience is looking for answers to questions, advice, and resources that help people like them get the stuff people like them want.


Make your copy clear, always, and let your readers know EXACTLY what you want them to do by providing them with a call to action that resonates with them to take the action they need to take to find that solution to their problem.



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0 thoughts on “How To Resonate With Your Audience

  1. This is really important and something that I kinda struggle with, since I have a lifestyle blog and some times I’m just sharing personal stories rather than “how to’s” and “expert info” but it’s really important I keep these things in mind!

  2. Hey Joan,

    It dies make sense to use specific words so that the context of the blog can get across to them. But the biggest thing of all is being tuned into WIIFM…its definitely about how your audience can benefit and not just you. Your lingo is going to bridge the gap between you and your audience and once they feel you are concerned with their wants and needs then they’ll do business with you .

    Thanks for the share and have a great weekend!

  3. Hi Joan ,
    you have made very good suggestions here.
    Finding the way that engages and resonates is
    very Important .Asking question is good for the reader
    and the writer ,to know what is needed and gives ideas
    what people are interested in .
    Thank you for this good post.

  4. Hi Joan. I know this was written for online marketers, but it’s great advice for writers too! Learning how to engage (at least mentally) and resonate with my readers is what I aim for. You’ve given some valuable tips on how to do that.

  5. Hey Joan,

    Great advice. It is so very important to know who you are writing for. It’s taken me quite a while to figure that one out but through many great posts like this one and many others from other great bloggers, all of this is finally coming together in my noggin.

    Have a great weekend.

  6. We know that it’s important to engage with our readers and “build a relationship” with them. But we don’t always know where that engagement begins to take shape.

    You’ve give us a good idea as to how to actually begin the engagement process, Joan.

  7. I asked a specific question in my last blog post and got a good response. Interestingly, the answers were mainly different to what I expected,:

    If I get good suggestions for things I might have missed, I’ve started adding these to the post,with a link and thanks to the person who suggested it. It will be interesting to see if that increases engagement.

  8. Hi Joan

    Thanks for these tips, I’m working towards a bit of a change of direction for my website, so these will help as I move forward.

    Have a good weekend, Joy

  9. I love the expression ‘notice the words you use’ Joan… it is important to review our writing as a reader. I write how I think, then go back to adjust the words, because I am often thinking so fast that I don’t get the meaning across first time round!!!
    Just adapting so the reader can understand what it is they are learning is key.
    Loved your thoughts around resonating with your audience… that is the road to success 🙂

  10. Thanks for sharing Joan. Its so true. All your audience really cares about is what’s in it for them. If you can address that then you will have their attention.

  11. Joan

    Great article and you bring out some very important points, especially getting the intersection between what you are saying and how your audience talks. Consistency is king and leading with that value thing and solving a problem.



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