How to Target the Pressure Points in Your Business

Do you know how to TARGET the pressure points in YOUR business?


Growing a business can be like a martial arts fight.  You can throw a burst of punches and strikes hoping that you will floor your opponent…Or…you can calmly step back, target one of your opponents pressure points, and quickly end the fight with a simple strike.




“You can target those pressure points in your business as well by focusing on small conversion tweaks, and skyrocket your business growth without it costing you a ton of time, effort and money”……says Hassan Ud-deen, a freelance blogger



Here are Hassan’s 7 proven ways to target those pressure points by boosting your conversions and consequently ramp up your sales and profits.


1.  Add A Risk Reversing Guarantee

  • When deciding to buy, there’s always going to be a level of risk involved.
  • Especially when it’s something your prospect can’t physically touch.
  • A guarantee is an excellent way to reverse that risk and eliminate the thought of your prospect being “taken”.
  • To nail down the optimal conversion boosting guarantee for your business, start by asking yourself the following questions:
  • Do you have a high or low cost product or service?
  • Are you billing customers every month?
  • Are you making bold claims?
  • Are you claims proven, or unproven?
  • What are your prospects most concerned about?
  • This will help you decide the optimal guarantee for your business and boost your conversion rates. However nothing tops A/B split testing to pinpoint what works best.


2.  Sprinkle On Some Testimonials

  • We know that there’s always a feeling of risk or loss involved when deciding to buy, and that’s what makes testimonials great conversion boosters.
  • They help prospects identify with your customers, show how your business impacts other lives and make your business more “human”.
  • To get the most bang for your buck with testimonials:
  • Keep them short, sweet and simple; with a heavy emphasis on the benefit of your service/product.
  • Sprinkle them throughout your website
  • Add a photo of your client or a company logo along with their name
  • Have a page dedicated to testimonials
  • Split test different testimonials on different pages


3.  Have a Sales Funnel

  • Imagine that your product is an marketing course that’ll show customers how to increase their sales online.
  • You’re attracting visitors to your lead page and some are buying, but what about the remaining prospects?
  • Instead of just letting them go, offer an incentive for them to subscribe to your email list.
  • You can offer an ebook, a checklist, or even an email course.
  • Once you have warmed them up and gained their trust by providing value, you can regularly invite them to check out your products/services.


4.  Focus On Mouthwatering Benefits

  • Making your copy benefit driven is another powerful way to boost your conversions.
  • To boost your conversions right now, go through any headlines and CTAs that you have.
  • Can you make them more benefit driven?
  • Do they quickly tell the your prospect what he gains?
  • If not, think about the biggest benefit of your offer and weave it into your copy.


5.  Power Up Your Headlines

  • Your headlines can make or break your conversion rates.
  • They’re responsible for hooking your prospects attention and seducing him into your copy by drilling the benefit of your offer into his brain.
  • If your headline fails to capture your prospects attention, it doesn’t matter how good your sales letter article or copy is.
  • 3 ways to create high impact headlines that convert are to:
  • Arouse your reader’s curiosity
  • Have a gripping benefit to the reader
  • Be very clear and concise.
  • As always, the best way to determine the optimal headline is to continually test different headlines.
  • Which benefit interests your prospects the most?
  • What words catch his attention better?
  • Answer those questions and you’re well on your way to creating powerful headlines that boost conversions.


6.  Include A Compelling Value Proposition

  • One of the most influential factors for boosting conversions is your value proposition.
  • Simply put, a value proposition is the primary reason why a prospect should buy from you.
  • What’s in it for them? Why should they buy from you instead of your competition?
  • A good value proposition tells your prospect how your product/service will benefit him and how you’re different/better than your competition.
  • If you haven’t crafted a value proposition yet, here are 3 quick steps to help you come up with one:
  • Find your prospects most burning problem.
  • List the main benefit of what you’re offering.
  • Understand how you differ from your competition.


7.  Reduce the Number of Options

  • Reducing options and required fields can lead to shocking increases in conversions.
  • Don’t bombard your reader’s with options.
  • Keep things simple and you’re more likely to increase sales.


Remember is to constantly test things in your business for optimal results.


There you have it, 7 proven ways to spike your conversions.


Are you ready to SPIKE up your conversions?



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To Your Success,
Joan Harrington


About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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