How To Unlock The Secrets Of Magnetic Copy

Unlock The Secrets Of Magnetic Copy



How To Unlock The Secrets Of Magnetic Copy




What Are The 10 Secrets To Unlocking The Secrets Of Magnetic Copy?





Today, I wanted to share with you How To Unlock The Secrets Of Magnetic Copy, from CopyBlogger…….Enjoy the awesome value, friends!




Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us.



We need writing that’s compelling, interesting, and unique.



We need writing that’s magnetic.



Some think that magnetic writing is all about talent.



But a few simple techniques can make any piece of writing more compelling.




Here are ten ways to help you write copy that draws the reader closer:




1. Don’t Hedge

“Hedging” is when you go out of your way to cover every contingency in an argument.




2. Repeat a Phrase

Repetition establishes structure and rhythm.

  • Repetition taps into the old part of our brain that loves rhyme and meter.
  • Repetition isn’t difficult to use.
  • Repetition is your friend.
  • Repetition is annoying if overused.



3. No Passive Voice

Passive voice is when you switch the positions of the subject and object of a sentence.





4. Brevity!

I don’t care how good your writing is, most people won’t read more than a few sentences.

  • Any more and they’ll start scanning.
  • You probably aren’t reading this article exactly from top to bottom are you?
  • In fact, you’re probably not even reading this sentence.


You can fight it by being more entertaining, but the best policy is to just write less.




5. Use Short Sentences.

Short sentences are easy to read.

  • They’re easy to digest.
  • It’s easier to follow each point of an argument.




6. Provoke, Don’t Solve

If you’re writing a report that is supposed to cover all the bases, this tip doesn’t apply.

  • But if you’re trying to be persuasive (particularly if you’re creating a content net), don’t try to handle every objection in one sitting.
  • Your goal is to get the other person to respond:   To ask you about a feature of your product, to challenge your assumptions about a competitor, to double-check something before scheduling an interview.

Don’t solve every problem, leaving no stone unturned; leave them wanting more!




7. Eliminate Trash Adjectives

Most adjectives and adverbs don’t add information; they just take up space and dull your message.





8. Be Direct

Pardon me, dear reader, but if it wouldn’t be too much of an inconvenience, could I trouble you to do me the favor of applying your obvious considerable facility with the English language to just get to the damn point?

  • Flowery, respectful and qualified wording is appropriate when you’re asking a waiter to do you a favor without spitting in your food.

But it has no place in magnetically persuasive writing.



9. Tell A Story

I knew a guy named George who couldn’t figure out why people couldn’t understand the benefits of his software.

  • He had feature and benefit bullet points but they just weren’t sinking in. One day George changed his tactics completely.
  • He wrote up a one-paragraph story about how one of his customers saved $125k by using his software.
  • After that, sales were a lot easier.



10. Write Informally

Sure, informal writing isn’t “professional.”

  • And yeah, using phrases like and yeah violates the brevity rule.

  • But it’s usually smart to write like you talk.

  • Being informal helps you come off as a real person, not a stodgy, robotic copy writer.
  • They say first impressions are most important, and often your written word will be the first impression someone has of you!


So take the time and care to make it magnetic.















To Your Success,
Joan Harrington





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