The Real Truth On Winning Business With Your Blog
Do You Know How To Win More Business With Your Blog?
Selling on a blog is NOT like traditional selling.
“You’re not asking for a sale, you’re starting a conversation”…..says Henneke
“We’re persuading, convincing, and influencing others to give up something they’ve got in exchange for what we’ve got.” ~ Daniel Pink
Selling on your blog starts with persuading people to give up their time to read your posts.
You want to persuade them to become regular readers by giving you their email address in return for useful tips.
Using your blog to win customers is what Daniel Pink calls non-selling sales:
- Non-sales selling is a long-term process that has nothing to do with being slimy, aggressive, pushy, annoying, sleazy, and manipulative.
- It’s about being helpful, transparent, and honest.
- It’s about building trust and authority; and about teaching.
Your blog can help you win customers, but don’t expect to win sales just by writing a few posts.
Henneke says…To win customers with your blog you need to do three things:
- Position yourself as an expert
- Use email to start a conversation and build a relationship
- Drive more potential customers to your blog
How To Position Yourself As An Expert
- How do people know you are who you say you are?
- How do they know you really are an expert?
- In a world of spammers, hackers, and charlatans it takes time to establish yourself as a trusted source of information.
You need to provide useful content consistently over a period of time:
- Develop your own voice. You have to stand out.
- Have a strong opinion. People are looking for leaders to guide them in the right direction.
- Be consistent. Turn up regularly. Become familiar. Allow people to get to know you as a real person.
- Don’t just spout your opinions. Use facts and figures to support your arguments.
- Write incredibly useful content. Don’t be afraid you’re sharing too much, because all information is out there on the web. Teaching people is the best way to sell.
- Write in-depth posts. Produce content you’re proud of. Content you want to be known for. Because good content attracts customers.
- Mention your services or product offer occasionally in blog posts or link to your service pages. Explain how you recently helped a client or mention your latest case study. Make sure your readers know what you do.
How To Use Email To Start Conversations
- There’s little chance of selling something to someone who reads one blog post.
- After they’ve left your site they’re gone forever.
- They won’t come back.
- But once you get web visitors on your email list, you can start to build a relationship.
- You can encourage them to visit your blog on a regular basis.
- You can start building trust and authority.
- Make your email list your priority.
- Maximize your email sign-ups:
- Give people a valid reason to sign-up.
- Get free updates isn’t enough.
- What will people learn when they sign up?
- How will you make them feel better?
How To Increase Relevant Traffic to your Blog
Always write your posts for your audience first, and optimize for Google later:
- Answer the questions your audience might have. Create a list of how-to questions and use these as blog titles.
- Become a specialist. Google likes websites that provide in-depth, quality content on a specific topic.
- Develop “content buckets” to increase traffic. Content buckets are landing pages that have an introduction plus a series of articles around the same topic
- Derek Halpern has a good tutorial on creating content buckets.
The real secret to winning more business with your blog is knowing your audience
Understand their perspective.
Listen to their comments.
Learn what they’re struggling with.
Understand what they’re thinking and how they’re feeling.
Write what your audience wants to read, don’t write what you want to write.
Show how you can help, and selling will come naturally.
If you enjoyed these awesome tips from Henneke, and found TONS OF VALUE, please take a moment and share…..Thank You!
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To Your Success,