How To Win Business with Your Blog

The Real Truth On Winning Business With Your Blog

 

 

 

 

 

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Do You Know How To Win More Business With Your Blog?

 

 

 

 

 

Selling on a blog is NOT like traditional selling.

 

 

“You’re not asking for a sale, you’re starting a conversation”…..says Henneke

 

 

“We’re persuading, convincing, and influencing others to give up something they’ve got in exchange for what we’ve got.” ~ Daniel Pink

 

 

Selling on your blog starts with persuading people to give up their time to read your posts.

 

 

You want to persuade them to become regular readers by giving you their email address in return for useful tips.

 

 

Using your blog to win customers is what Daniel Pink calls non-selling sales:

  • Non-sales selling is a long-term process that has nothing to do with being slimy, aggressive, pushy, annoying, sleazy, and manipulative.
  • It’s about being helpful, transparent, and honest.
  • It’s about building trust and authority; and about teaching.

 

 

Your blog can help you win customers, but don’t expect to win sales just by writing a few posts.

 

 

 

 

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Henneke says…To win customers with your blog you need to do three things:

  • Position yourself as an expert
  • Use email to start a conversation and build a relationship
  • Drive more potential customers to your blog

 

 

 

 

How To Position Yourself As An Expert

  • How do people know you are who you say you are?
  • How do they know you really are an expert?
  • In a world of spammers, hackers, and charlatans it takes time to establish yourself as a trusted source of information.

You need to provide useful content consistently over a period of time:

  1. Develop your own voice. You have to stand out.
  2. Have a strong opinion. People are looking for leaders to guide them in the right direction.
  3. Be consistent. Turn up regularly. Become familiar. Allow people to get to know you as a real person.
  4. Don’t just spout your opinions. Use facts and figures to support your arguments.
  5. Write incredibly useful content. Don’t be afraid you’re sharing too much, because all information is out there on the web. Teaching people is the best way to sell.
  6. Write in-depth posts. Produce content you’re proud of. Content you want to be known for. Because good content attracts customers.
  7. Mention your services or product offer occasionally in blog posts or link to your service pages. Explain how you recently helped a client or mention your latest case study. Make sure your readers know what you do.

 

 

 

How To Use Email To Start Conversations

  • There’s little chance of selling something to someone who reads one blog post.
  • After they’ve left your site they’re gone forever.
  • They won’t come back.
  • But once you get web visitors on your email list, you can start to build a relationship.
  • You can encourage them to visit your blog on a regular basis.
  • You can start building trust and authority.
  • Make your email list your priority.
  • Maximize your email sign-ups:
  • Give people a valid reason to sign-up.
  • Get free updates isn’t enough.
  • What will people learn when they sign up?
  • How will you make them feel better?

 

How To Increase Relevant Traffic to your Blog

Always write your posts for your audience first, and optimize for Google later:

  • Answer the questions your audience might have. Create a list of how-to questions and use these as blog titles.
  • Become a specialist. Google likes websites that provide in-depth, quality content on a specific topic.
  • Develop “content buckets” to increase traffic. Content buckets are landing pages that have an introduction plus a series of articles around the same topic
  • Derek Halpern has a good tutorial on creating content buckets.

 

 

 

 

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The real secret to winning more business with your blog is knowing your audience

 

Understand their perspective.

 

Listen to their comments.

 

Learn what they’re struggling with.

 

Understand what they’re thinking and how they’re feeling.

 

Write what your audience wants to read, don’t write what you want to write.

 

Empathize.

 

Show how you can help, and selling will come naturally.

 

 

 

 

If you enjoyed these awesome tips from Henneke, and found TONS OF VALUE, please take a moment and share…..Thank You!

 

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

 

0 Replies to “How To Win Business with Your Blog”

  1. Hey Joan,

    I like the concept of non-selling sales by Daniel Pink. The goal is definitely to be an authority that’s going to provide solutions to your readers problems. And at the same time, you’re constantly building rapport with them so they can like and trust you. This is a transparent way, which I believe the best way to market!

    Thanks for sharing!

  2. Thank you Etieno for your awesome comments my friend! Much appreciated! Glad you enjoyed. Wanted to know if you got a chance to check out ILN in FB at all? Great group of positive like minded people, wouldnt you agree?

  3. Listen to make your job easier. Power advice Joan 😉

    Listeners learn how to solve problems because they see problems in the first place. Selling skills improve as listening skills improve; a basic law of online or offline business.

    Once you learn this you can become a master seller, because you never need to sell anymore 😉

    Thanks for sharing Joan!

    Ryan

  4. Great advice Joan. I agree with that you said about being an effective listener. Most people struggle to improve on this. As the saying goes, “you have to be interested in your prospects, not interesting.” Have a great weekend!

  5. Hi Joan,

    Wow, you have covered so much gems here! I agree with Etieno that consistency is power. Let's be honest, there are so many passionate bloggers out there who are also giving out great content. How do we stand out? Being consistent send a clear signal to others that we are there to help tirelessly. Leaders are contributors.

    I believe that listening to the most pressing challenges of others is also one of the most powerful ways to deciding what subject matter to blog. Engaging in blog comments is a great way to do this.

    Thanks, Joan!

    Viola Tam – The Business Mum.

  6. Hi Joan,

    Wow, you have covered so much gems here! I agree with Etieno that consistency is power. Let’s be honest, there are so many passionate bloggers out there who are also giving out great content. How do we stand out? Being consistent send a clear signal to others that we are there to help tirelessly. Leaders are contributors.

    I believe that listening to the most pressing challenges of others is also one of the most powerful ways to deciding what subject matter to blog. Engaging in blog comments is a great way to do this.

    Thanks, Joan!

    Viola Tam – The Business Mum

  7. Hello Joan;

    Thank you for sharing such a useful article. I thought that I knew quite a few things but just discovered that there is even more that can be learned and done about SEO and ranking high on the SERPS.
    I love the idea of the resource pages all. Keep at it, fantastic work. Cheers.
    Celestin.

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