The Key To Giving Your Post An Emotional Headline

Here is how to give your post an emotional headline

 

 

Whether appearing on a blog post, the subject line of an email, a Twitter update, or any of the zillion places your content may appear, your headline prompts three potential responses:

 

  1. Nothing. Your post is ignored.
  2. Click. Your post is presented.
  3. Share. Your post’s reach is magnified.

 

“The combination of 2 and 3 is the goal and an opportunity to achieve a fourth potential response: your post gets read and its call to action is effective.  This is called “conversion”.…….says Barry Feldman (of Feldman Creative who provides clients content marketing strategies that rock and creative that rolls).

 

Emotions drive actions. 

 

In this post, Barry Feldman shares how to write an emotional headline and how emotional headlines can invoke a response from your readers.

 

How to write emotional headlines

  • The answer: you use powerful words, words that invoke feelings.
  • Emotional headlines that touch readers make them feel various forms of pleasure and pain.
  • For pleasure, use words that invoke:
  • Happiness
  • Fun
  • Belonging
  • Awe
  • Love
  • Positivity
  • Strength
  • Empowerment
  • For pain, consider words that invoke:
  • Fear
  • Anger
  • Discomfort
  • Confusion
  • Helplessness
  • Indifference
  • Sadness

 

The most powerful word any headline can contain:  is the word “You”.…..there is no better way to engage a reader emotionally than speaking directly to them

 

Feeling drives sharing

Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, wanted to uncover why people share information. He and his colleagues examined hundreds of brands, thousands of articles, and millions of purchases.

 

jonah-berger

 

Want to write contagious blog posts?

 

Apply this idea to your headlines.

 

Choose words that touch your reader.

 

 

If you enjoyed this post and FOUND TONS OF VALUE, please take a moment and share, Thank You 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

 

0 Replies to “The Key To Giving Your Post An Emotional Headline”

  1. Hi Joan,

    Great ideas shared here. Our headlines are so important and if we put that emotion into it, people are more willing to click it on.

    I have read so many stats on this topic and you are right on target! I am guilty as charged sometimes because I do forget this.

    But in my last 3 posts, as I kept this in mind, I received more comments than I usually do.

    -Donna

  2. I have always struggled to write good titles. I generally write them over, and over in the hopes of finding something that will grab people’s attention. Thanks for these great tips! I will definitely try to utilize them. 🙂

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