The Key To Giving Your Post An Emotional Headline

Here is how to give your post an emotional headline



Whether appearing on a blog post, the subject line of an email, a Twitter update, or any of the zillion places your content may appear, your headline prompts three potential responses:


  1. Nothing. Your post is ignored.
  2. Click. Your post is presented.
  3. Share. Your post’s reach is magnified.


“The combination of 2 and 3 is the goal and an opportunity to achieve a fourth potential response: your post gets read and its call to action is effective.  This is called “conversion”.…….says Barry Feldman (of Feldman Creative who provides clients content marketing strategies that rock and creative that rolls).


Emotions drive actions. 


In this post, Barry Feldman shares how to write an emotional headline and how emotional headlines can invoke a response from your readers.


How to write emotional headlines

  • The answer: you use powerful words, words that invoke feelings.
  • Emotional headlines that touch readers make them feel various forms of pleasure and pain.
  • For pleasure, use words that invoke:
  • Happiness
  • Fun
  • Belonging
  • Awe
  • Love
  • Positivity
  • Strength
  • Empowerment
  • For pain, consider words that invoke:
  • Fear
  • Anger
  • Discomfort
  • Confusion
  • Helplessness
  • Indifference
  • Sadness


The most powerful word any headline can contain:  is the word “You”.…..there is no better way to engage a reader emotionally than speaking directly to them


Feeling drives sharing

Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, wanted to uncover why people share information. He and his colleagues examined hundreds of brands, thousands of articles, and millions of purchases.




Want to write contagious blog posts?


Apply this idea to your headlines.


Choose words that touch your reader.



If you enjoyed this post and FOUND TONS OF VALUE, please take a moment and share, Thank You 🙂


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To Your Success,
Joan Harrington



About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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