Here is how to give your post an emotional headline
Whether appearing on a blog post, the subject line of an email, a Twitter update, or any of the zillion places your content may appear, your headline prompts three potential responses:
- Nothing. Your post is ignored.
- Click. Your post is presented.
- Share. Your post’s reach is magnified.
“The combination of 2 and 3 is the goal and an opportunity to achieve a fourth potential response: your post gets read and its call to action is effective. This is called “conversion”.…….says Barry Feldman (of Feldman Creative who provides clients content marketing strategies that rock and creative that rolls).
Emotions drive actions.
How to write emotional headlines
- The answer: you use powerful words, words that invoke feelings.
- Emotional headlines that touch readers make them feel various forms of pleasure and pain.
- For pleasure, use words that invoke:
- For pain, consider words that invoke:
The most powerful word any headline can contain: is the word “You”.…..there is no better way to engage a reader emotionally than speaking directly to them
Feeling drives sharing
Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, wanted to uncover why people share information. He and his colleagues examined hundreds of brands, thousands of articles, and millions of purchases.
Want to write contagious blog posts?
Apply this idea to your headlines.
Choose words that touch your reader.
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To Your Success,