How To Know If You Are A Marketing Rockstar 66

Are You A Marketing Rockstar?



Do you have what it takes to be more than a one-hit wonder online and make your marketing out-of-this-world awesome?


To be a marketing rockstar, let’s compare your marketing strategy to one of the following 3 different kinds of rock bands to see where your business stands….






Garage Band  (Despite how great you think you are, no one knows who the heck you are)

  • No real strategy
  • Weak online presence
  • No blog
  • No keyword research or implementation of any kind
  • No social media presence
  • Your website has no lead generation opportunities
  • Not utilizing email marketing
  • No marketing automation
  • No sales and marketing alignment
  • Unaware of website analytics

How do you get out of the garage?

  • It starts with significantly shifting your mindset. 
  • The first step is shifting your allocation of resources toward a more unsolicited, lead generating approach that focuses on creating a powerful online presence, which right now, you simply don’t have.
  • Provide a valuable, educational experience through resourceful content in order to attract more visitors, rank higher in search engines, and generate more leads.


Click Here To Learn How To Implement A Content Marketing Strategy



Cover Band

  • Sure you have some recognition, but you have no real brand identity of your own.
  • You’re struggling to stand out among the competition.
  • As a result, it’s extremely hard for your brand to separate itself from the competition and control a share of the market.
  • While you may be driving some traffic, you’re really not doing much to set yourself apart from your competitors, particularly those who have a more powerful online marketing strategy.

Your focus needs to be on making your website the hub and central focus for your entire business, and getting the most out of the tools and strategies needed to execute a successful campaign.

  • This means creating more content.
  • Blogging more.
  • Improving your search engine rankings.
  • Increasing your social media engagement.
  • Revamping your email strategy.




Opening Act

  • Your ability to stay current has allowed you to stay somewhat relevant.
  • You’re very close to the big stage but still need that edge.
  •  The good news is that you aren’t far off
  • While you may be generating leads from your website, you have yet to develop a lead nurturing strategy to effectively push these leads further down your sales funnel.
  • You may not even have a clearly defined sales funnel yet.
  • Without one, you can never efficiently track and nurture your leads through the sales process.
  • Blogging consistently but lacking in readers, shares, comments and subscribers
  • Consistently posting to social media, but not driving followers back to your website
  • Sending frequent email blasts to entire contact list with no target audience in mind
  • You’re aware of traffic and lead sources, but unsure which marketing initiatives prove ROI

Your problem is with the details.

  • You have goals, but aren’t sure if the strategies you have in place will get you there.
  • You have a lead generating website, but it isn’t optimized for mobile devices

You can’t sell to everyone.

  • You need to know who is more likely to buy, and focus your marketing efforts on attracting and converting these types of prospects
  • This will allow you to have a much clearer picture of your target audience, which in turn will allow for sales and marketing to be more productive.
  • Start by creating detailed buyer personas, which are basically fictional representations of your target audience.


Once you have a better idea of who your ideal prospects are, you can more effectively create more relevant content that aims to push them further down your sales funnel.


Click Here To Learn How To Implement A Content Marketing Strategy



What does being a marketing rockstar exactly mean?

  • It means that you understand how the modern consumer is digesting and receiving content, and you’ve adjusted your marketing strategy in order to reach and engage your target audience more effectively.
  • People are using smartphones, tablets and laptops to consume and digest content and media.
  • You are what they want to consume…….You get this
  • You have a clear 12-month strategy to achieve SMART goals…
  • You have a lead generating, mobile optimized website that shortens your sales process
  • Your consistent blogging is driving traffic and leads and generating shares
  • You’ve seen improved search rankings by successfully tracking & implementing relevant keywords
  • You have a large following that consistently visits and engages your site
  • You generate a high volume of quality leads, drastically shortening your sales process
  • You’re sending highly-targeted emails to segmented lists of your contacts
  • You’re nurturing a high volume of leads through sales funnel with automation
  • Sales and marketing have shortened your sales process
  • You’re tracking and measuring lead and traffic sources, adjusting your campaign accordingly



Being a marketing rockstar simply means that you now understand what your ideal prospects want, and more importantly, know how to implement the strategies necessary to attract them. 



Click Here To Learn How To Implement A Content Marketing Strategy



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank You 🙂


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To Your Success,

Joan Harrington



About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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66 thoughts on “How To Know If You Are A Marketing Rockstar

  • Merle Gibbins

    Great post and some very useful information. I really must get back into blogging again. Can’t remember the last time I wrote a blog post. Thanks for sharing and as you say it is all down to a change in mindset.

    • Joan Post author

      Thank you Merle 🙂 Yes it is all about your mindset…..without the right mindset, it is hard to get where you want to go 🙂 Glad you enjoyed the post!

  • Dia All The Things I Do

    I love how you wrote this. The comparison of an aspiring musician to a online business. This is smart hilarious and a great way to understand. I have started the process of really focusing on one thing at a time and then working on the details and it’s done wonders for my productivity! Will share this.

    • Joan Post author

      Hey Shannon, if you would like to know how to stand out and brand yourself better let me know, I would be happy to help you figure that out girl 😉
      Appreciate your comment!!

    • Joan Post author

      Thanks Renee! Glad you enjoyed 🙂 It is so much fun figuring out the steps to take it up to the next level, right? More knowledge, more skills, the better 🙂

  • Karla

    That’s a great post Joan!

    I never thought of seeing ourselves as a garage band, cover band or opening act or a true rock start when it comes to marketing 😉

    I think I’m in the opening act category and still have lots of work to be done as well as learn so much from experts like you!

    Thank you for opening my eyes.

    Keep up the great work!

    • Joan Post author

      Thanks so much Karla!

      So glad you enjoyed 🙂 You are welcome! Really appreciate your awesome feedback and comment! Have an awesome day 🙂

  • Georgiana Daniels

    I love the comparison to different types of bands! There’s a lot to chew on, especially since I vacillate between band types at the moment. It really is a “noisy” world out there and takes a lot of effort to get noticed.

  • Melanie

    I would say I’m the opening act. I post to my blog 5 times a week and I get my stuff out there but I’m not getting the blog traffic I need to be really successful. I need to be on social media more probably but I work a lot and never seen to have enough time to get everything done. I’ll continue to strive however because failure isn’t in my vocabulary 😉

    • Joan Post author

      Hi Melanie 🙂
      What are some of the things that you are doing to market your blog? It may be easier to get some time of automation tool to help you schedule your posts 😉 I use Tweet Juke Box and its free….let me know if you want to know more about it. Glad to hear you are an opening act!! Just keep going and never give up, that is so important to remember, especially when you have a goal and a passion 🙂

  • Sabrina Quairoli

    Very clever, Joan. I love the comparisons you made with rock bands. I’m definitely between “opening act” and “rockstar”. Not quite at the rockstar stage yet. Hope to be there soon. =) Thanks for sharing.

  • Karen

    I think I am at Opening Act. (Love how you compared marketing to this stages of entertainment). As I wrap up my first year of my business, I realize how important it was to try several different things, learn and move on. I will be using this as I work toward my second year to move out of the Opening Act into center stage, headliner.

    • Joan Post author

      Yeah Karen! How exciting in your first year of your business! You have to try different things to figure out what works for you 😉 Glad you enjoyed the comparisons of the rock band to marketing…..appreciate it! You will get there….just keep on moving forward!

  • Teresa Salhi

    Yes, I want to be a marketing rockstar and hopefully getting there slowly but surely 🙂 I am doing much of what you mention but can improve in some areas too – so I am gently push my sales funnel to the right audience and serve them the best way. Thank you for the list it helps to understand the needs.

    • Joan Post author

      That is so awesome to hear Teresa! You will get there, step by step! It is always about your audience and what their needs are as to how we can service them….Thanks for your feedback, very much appreciated!

    • Joan Post author

      Why thank you so much Tamuria 🙂 So glad you enjoyed reading my clever post! It is all about the passion my friend 😉 Glad you are loving right where you are……

  • Meghan Monaghan

    Ha, what a fun post, Joan! I always wanted to be a rockstar, the real kind. Just ask my husband as I dance and sing around the house. But since I don’t think that’s going to pan out, I’m aiming for business rockstar! Your list is a great one to know when you’ve got it goin’ on. Or how to get there.

    • Joan Post author

      Thank you Meghan! Wow, really you wanted to be an actual rockstar? Good for you 😉 I am aiming for the business rockstar as well! Appreciate your awesome comment 🙂

    • Joan Post author

      Thanks Jackie 😉 Appreciate the share on LinkedIn! I saw something similar and wanted to make a post about it so I just used a little imagination and BOOM it was created……so glad you enjoyed!

  • Beverley Golden

    Love the analogy to music, Joan! Totally get that having come from the music industry in my younger days. Totally love the line “You are what they want to consume”, as that really speaks volumes to having the right thing, at the right time and making it look like you were an overnight success, even though years of planning and work went in to getting to the top! Fun post and easy to understand. Who doesn’t want to be a rock star…or a marketing rock star?

    • Joan Post author

      Thanks so much Beverley!! Absolutely, who does’t want to be a marketing rock star? Yes, it takes years of planning to get to where you want to be…..goal setting is so important 🙂 Appreciate your awesome feedback my friend!

  • Ana

    Very Informative post Joan! As a Marketing professional, I believe that its an important tool for promoting your business/organisation or your work. Right marketing can give you best results and poor marketing can even be disaster for business. Thanks for sharing your post with us!

    • Joan Post author

      Thank you Ana! Totally agree with you that the right kind of marketing can give you the best results and poor marketing can be a disaster for your business….need to learn how to market the right way set goals that will get you to where you want to be 🙂

  • Christy

    Right now I think I am out of the garage, but not yet on the main stage. Working on it though. I love the sense of style of this post and the descriptions. Very creative.

  • Joyce Hansen

    Well, you certainly got my attention. What a unique comparison. I’m not near rock star status but you’ve laid out everything I need to do. It’s back to the garage to practice and practice some more.

  • Bharat Sharma

    No dobut this post very well teaches us some great tips about making our online business/blog successful. I can relate with this post very well, and will try to learn a lot from this post.

  • Psychic Nest

    Hi Joan,

    I totally love what you did there! Great presentation by using band as example to explain marketing. Though, the problem with a small business is that the owner is the lead singer, the guitarist and the drummer! So many things to be done yet so rewarding!

    Wishing you a great day and thank you for this fantastic post!


  • Emi

    HI Joan,
    I like your ‘Marketing rockstar’ strategy, makes perfect sense.
    You have to get all the pieces together and build your system for best results.
    Thank you for sharing!