Landing Page Mistakes You Must Avoid

How To Avoid These 5 Little-Known Landing Page Mistakes









A good landing page design is a well oiled machine where every element has its own, specific function.




Most people already know the most common basic mistakes when it comes to landing pages:

  • Screwing up the headline,
  • Talking about features instead of benefits,
  • Using cheesy stock images.




Then there’s another type of landing page mistake (little-known mistakes)…..

  • Mistakes that might not seem significant at first.
  • Mistakes that will have you scratching your head wondering what’s wrong.






In this post from Robin Geuens  , (guest blogger at Firepole Marketing and a copywriter who loves to make your landing pages convert better) …….You’ll discover 5 of these little-known mistakes.



After reading this post, you will know how to spot them and what to do with them….




The 5 Little-Known Landing Page Mistakes You Must Avoid




Mistake #1: Failing to Optimize Page Load Speed

  • Did you know that a landing page that takes 3 seconds to load converts 20% less leads than a landing page that takes 1 second to load?
  • Page load speed is one of those things that entrepreneurs and small businesses don’t pay a lot of attention to.
  • They spend ages making their landing page design look good, but they don’t consider making it faster.
  • After all, is waiting 3-5 seconds for a page to load really that big a deal?
  • Unfortunately, yes.
  • When people have to wait, you lose money.
  • You can find out how well your page is doing by going to Pingdom and typing in your website’s URL.
  • Try to get it between 1 – 3 seconds and you’re good to go.



Mistake #2: Wrong Use of Color

  • Picking the right color is important.
  • It’s part of what you are communicating, but it’s also very easy to waste time on it and get lost in all the details.
  • If you’re struggling to find colors that work together, I suggest using a tool like Color Scheme Designer
  • When it comes to landing pages, color has two main functions:
  • Set the mood
  • Draw the focus
  • Setting the mood is more about what certain colors mean.
  • Take a look at your own landing page design and decide what element you want to draw attention to.
  • Hint: usually it’s the headline and call to action!



Mistake #3: Bad Call to Actions

  • Calls to actions – CTAs for short – guide your visitors to the next step on your website.
  • It’s the bridge between traffic and conversion.
  • People often assume that their visitors know what to do when they get to a page on their website.
  • The truth is, if your visitors are even a little bit confused about where to go next, they’ll probably leave.
  • A simple way to find a good call to action is to complete the sentence “I want to ________”.
  • For example:
  • I want to…
  • Learn More
  • Get a Quote
  • Download My Free Copy
  • Stay Updated
  • All of these are good because they are descriptive, non-threatening, and beneficial.
  • Call to actions like “Subscribe”, “Sign up”,and “Submit” all sound like a potential trap.
  • If your visitor “subscribes,” they run the risk of being spammed.
  • They don’t know what’s going to happen next.
  • You want to make it as clear as possible what you want your visitors to do
  • That way confusion is avoided and your visitors take action.



Mistake #4: Having Too Many Ways Out

  • Think of your landing page as a bucket filled with traffic.
  • Every link is a hole in your bucket causing your traffic to leak out.
  • The only hole you want to have in your landing page is your CTA.
  • This will give your visitor only two options: leave or go on, yes or no.
  • This can lead to a nice bump in conversions.
  • If you have an offer that is worth sharing (usually something temporary like a sale or a special offer), then you can consider using social links on your landing page.
  • If it’s a regular offer I’d move the social buttons to the thank you page.
  • Someone who just bought your product is more likely to “like” your Facebook page than a random visitor.
  • I suggest trying out different things and seeing what works best.



Mistake #5: Not Keeping Up With The Times

  • Mobile internet usage is becoming more and more important.
  • In fact, 2014 is the year where mobile internet usage is starting to overtake regular computer-based internet usage.
  • You’ve probably encountered this before.
  • You use your mobile device to go to a website, but you can’t read a thing because all the letters are so small that you have to zoom in to read it.
  • You see something that looks interesting so you try to click (touch) it.
  • Instead of going to the right page you go to the wrong one because you didn’t tap the link in the right place.
  • Unfortunately, this is the hardest problem to fix.
  • There isn’t a quick and easy way to adapt your landing page design to mobile.
  • It needs to be built with mobile in mind.
  • This means using themes or templates that are built using responsive web design.
  • All it really does is check what type of device you are using and adjust the page accordingly (font size, image size, page structure…)








You’ve put a lot of work into your landing pages.


Let’s recap:

  • Make your site load as fast as possible.
  • Use color to highlight the right things.
  • Use call to actions that complete the sentence “I want to ______”.
  • Watch how many links you put on your landing page.
  • Keep them focused on your message.
  • Keep your mobile customers and leads in mind.






In the end it’s all about making it easy for your visitor to take the action that will benefit both of you.









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To Your Success,
Joan Harrington

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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