Landing Page Mistakes You Must Avoid

How To Avoid These 5 Little-Known Landing Page Mistakes









A good landing page design is a well oiled machine where every element has its own, specific function.




Most people already know the most common basic mistakes when it comes to landing pages:

  • Screwing up the headline,
  • Talking about features instead of benefits,
  • Using cheesy stock images.




Then there’s another type of landing page mistake (little-known mistakes)…..

  • Mistakes that might not seem significant at first.
  • Mistakes that will have you scratching your head wondering what’s wrong.






In this post from Robin Geuens  , (guest blogger at Firepole Marketing and a copywriter who loves to make your landing pages convert better) …….You’ll discover 5 of these little-known mistakes.



After reading this post, you will know how to spot them and what to do with them….




The 5 Little-Known Landing Page Mistakes You Must Avoid




Mistake #1: Failing to Optimize Page Load Speed

  • Did you know that a landing page that takes 3 seconds to load converts 20% less leads than a landing page that takes 1 second to load?
  • Page load speed is one of those things that entrepreneurs and small businesses don’t pay a lot of attention to.
  • They spend ages making their landing page design look good, but they don’t consider making it faster.
  • After all, is waiting 3-5 seconds for a page to load really that big a deal?
  • Unfortunately, yes.
  • When people have to wait, you lose money.
  • You can find out how well your page is doing by going to Pingdom and typing in your website’s URL.
  • Try to get it between 1 – 3 seconds and you’re good to go.



Mistake #2: Wrong Use of Color

  • Picking the right color is important.
  • It’s part of what you are communicating, but it’s also very easy to waste time on it and get lost in all the details.
  • If you’re struggling to find colors that work together, I suggest using a tool like Color Scheme Designer
  • When it comes to landing pages, color has two main functions:
  • Set the mood
  • Draw the focus
  • Setting the mood is more about what certain colors mean.
  • Take a look at your own landing page design and decide what element you want to draw attention to.
  • Hint: usually it’s the headline and call to action!



Mistake #3: Bad Call to Actions

  • Calls to actions – CTAs for short – guide your visitors to the next step on your website.
  • It’s the bridge between traffic and conversion.
  • People often assume that their visitors know what to do when they get to a page on their website.
  • The truth is, if your visitors are even a little bit confused about where to go next, they’ll probably leave.
  • A simple way to find a good call to action is to complete the sentence “I want to ________”.
  • For example:
  • I want to…
  • Learn More
  • Get a Quote
  • Download My Free Copy
  • Stay Updated
  • All of these are good because they are descriptive, non-threatening, and beneficial.
  • Call to actions like “Subscribe”, “Sign up”,and “Submit” all sound like a potential trap.
  • If your visitor “subscribes,” they run the risk of being spammed.
  • They don’t know what’s going to happen next.
  • You want to make it as clear as possible what you want your visitors to do
  • That way confusion is avoided and your visitors take action.



Mistake #4: Having Too Many Ways Out

  • Think of your landing page as a bucket filled with traffic.
  • Every link is a hole in your bucket causing your traffic to leak out.
  • The only hole you want to have in your landing page is your CTA.
  • This will give your visitor only two options: leave or go on, yes or no.
  • This can lead to a nice bump in conversions.
  • If you have an offer that is worth sharing (usually something temporary like a sale or a special offer), then you can consider using social links on your landing page.
  • If it’s a regular offer I’d move the social buttons to the thank you page.
  • Someone who just bought your product is more likely to “like” your Facebook page than a random visitor.
  • I suggest trying out different things and seeing what works best.



Mistake #5: Not Keeping Up With The Times

  • Mobile internet usage is becoming more and more important.
  • In fact, 2014 is the year where mobile internet usage is starting to overtake regular computer-based internet usage.
  • You’ve probably encountered this before.
  • You use your mobile device to go to a website, but you can’t read a thing because all the letters are so small that you have to zoom in to read it.
  • You see something that looks interesting so you try to click (touch) it.
  • Instead of going to the right page you go to the wrong one because you didn’t tap the link in the right place.
  • Unfortunately, this is the hardest problem to fix.
  • There isn’t a quick and easy way to adapt your landing page design to mobile.
  • It needs to be built with mobile in mind.
  • This means using themes or templates that are built using responsive web design.
  • All it really does is check what type of device you are using and adjust the page accordingly (font size, image size, page structure…)








You’ve put a lot of work into your landing pages.


Let’s recap:

  • Make your site load as fast as possible.
  • Use color to highlight the right things.
  • Use call to actions that complete the sentence “I want to ______”.
  • Watch how many links you put on your landing page.
  • Keep them focused on your message.
  • Keep your mobile customers and leads in mind.






In the end it’s all about making it easy for your visitor to take the action that will benefit both of you.









If you enjoyed this post and found TONS OF VALUE, please take a moment and share……Thank You!





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To Your Success,
Joan Harrington

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0 Replies to “Landing Page Mistakes You Must Avoid”

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  2. #6 What kind of traffic do you bring to that capture page? Cold, warm, hot?
    Cold traffic needs a bit more information than just a headline, a form and a call to action. Warm traffic needs much less and hot traffic, they already know you and have read about it or seen a video, they just want the information, freebie, get their seat for a webinar.

    Oh, and a video on a capture page for cold traffic works very well

  3. Your site is such a great resource. I do not have a landing page, but it has been suggested that I get one numerous times. This post is yet another reminder and push in the right direction. Thank you 🙂

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