Learn How To Become A Powerful Visual Storyteller
Don’t You Wish You Can Learn How To Be A Powerful Visual Storyteller?
Today, I wanted to share some powerful tips on how you can become a visual storyteller……Sit back and enjoy!
Brand stories are no longer limited to blobs of text on “About Us” pages.
Social media has given brands a platform to relay their story in multiple ways and to various audiences.
But, don’t take my word for it….
Here are 6 tips to communicate your story and connect with your audience using photos, videos and design….
1. Style matters.
- How you tell your story is just as important as what you tell.
- Become a character, portray emotions and use different mediums to instill them.
2. Don’t try to speak to everyone.
- Your story has to appeal to YOUR audience, not the entire world.
- Rather than putting all of your focus into the tools to tell a story (YouTube/video, Instagr.am, poster, etc), figure out the story that your target market are going to listen to and how you can strike a chord with them.
- Know what you want your audience to relate and respond to and tell your story using those pieces.
3. Don’t tell it all at once.
- Serial telling is key when presenting visually, particularly with video.
- TV series are popular for a reason; they HOOK an audience and keep them coming back for more.
- Give your audience a piece of the puzzle and find ways to get them to “tune in next week.”
4. Use themes and story elements.
- The traditional story key points, plot, characters, climax, conclusion, etc, are vital when figuring out how to tell your story.
- Tickle their imagination, but keep them on an emotional yet organized roller-coaster ride.
5. Use your supporters.
- You love what you’re doing, but do others?
- In order to humanize your story, draw passion from people who love your products and brands and create ambassadors.
- Be so powerful that people tell your story for you — that’s when you know storytelling has been done right.
- If you’re already trying this, but find you’re getting the same story over and over, use B roll, photos with unusual focuses and try asking different people different questions.
- Show the different facets of what people have to say because we’re all drawn in by different things.
6. Obey the WIST principle
- Before you post, think WIST: “Would I Share This?”
- Too often we post too quickly without thinking, and we end up giving our audience content without a story.
- Try not to make this mistake and always ask yourself if what you’re putting out is worth sharing from your personal profile to your network.
Continue searching for ways to get your message out to the right audience in the right way, and you’ll figure out how to bring out the storyteller in you.
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SHARING IS CARING!
To Your Success,
*(Editors Note: A big shout out to the author of this post, thank you Constance Aguilar. If you would like to know more about Constance, click here!)