How To Leverage Your Audience No Matter What The Size

Leverage Your Audience No Matter What The Size







Even if you don’t have thousands of subscribers, you can still get tremendous value from them .




All you need to do is get a little creative.




“Not all of these ideas will fit in with what you do. But if even one of them works well, the results can be impressive“……says Peter Sandeen, guest blogger, Firepole Marketing









Here are 5 ways to leverage your audience no matter how big or small it is:




1. Create Something They Get By Sharing It

  • When people are already on your list, you shouldn’t ask them to join your list (again) to get a freebie (or “giveaway,” “opt-in bribe,” etc.).
  • Instead, you should ask for something else.
  • Sharing a link to the freebie’s landing page (where new people can get it by joining your list) in social media is one of the best, easy things you can ask for.
  • For example, let’s say you have two freebies people can get by subscribing to your list.
  • When people download freebie A (by joining your list), you could tell them about freebie B.
  • But instead of asking for their email address again for freebie B, give it to them when they share a link in social media to freebie A’s landing page.
  • This way they can take a look at what freebie A is like and decide if sharing the link with their followers makes sense.



2. Offer Them an Opportunity to Interview You

  • People are on your list because you’re an expert at something, right?
  • If they have an audience that would be interested in your expertise, there’s a chance you’d make a great interviewee.
  • There are reasons for doing many of those interviews, too:
  • 1.  The interviewer’s audience might grow and eventually your interview might gain a lot of exposure.
  • 2.  If you get just one high-paying client from an interview that took 30 minutes of your time, it’s well worth the effort.
  • 3.  Being a good interviewee is a skill most people don’t have naturally.
  • Take the opportunities to practice.



3. Give Them a Chance to Publish Content on Your Site

  • Many people in your audience are likely to be in the same field as you.
  • They might want to create content for your site to attract a few of your readers to their site.
  • The usual option is guest posts.
  • Guest posts are the simpler and often better option. And all you need to do is send an email to your list asking them to write posts for your site.
  • Remind them of the benefits of guest blogging and tell how they can submit a post for your site
  • It’s also a good idea to mention what topics you’re interested in.
  • Otherwise, you’ll get some submissions that don’t make any sense.



4. Ask Them to Help You Improve Your Marketing

  • Everyone in your audience found you somehow for the first time.
  • And they all decided to join your list for some reason.
  • When you understand how people found you and what compelled them to subscribe, you can focus your marketing efforts on the things that work best.
  • Unless you’ve spent the time to really dig into your analytics, you probably don’t know what traffic sources create the most engaged, active subscribers (the people most likely to buy what you sell).
  • Send an email to your list and ask two questions:
  • “How did you find me?”
  • “What compelled you to subscribe?”
  • You want to find out where your most engaged subscribers came from, and they’re the most likely to respond.
  • When you find out what are your best traffic sources, you can concentrate your efforts into improving those sources even more.
  • When you know what made people join your list, you can emphasize those reasons more to radically improve your conversion rates.
  • In other words, you can give people better reasons for joining your list



5. Let Them Tell You What They Want to Buy from You

  • As your audience grows, you’re likely to get spontaneous emails from people who want your answers to questions they’re struggling with.
  • When you finally offer something people have been asking for all along, you’re almost guaranteed to make lots of easy sales.
  • You don’t have to wait for people to spontaneously ask you dozens or hundreds of questions.
  • Instead, you can ask them a question:
  • “If you could choose to learn anything about [your area of expertise], what would it be?”
  • You can ask them to reply to you with their answers via email.
  • Or you can set up a survey with some preset options (just don’t forget to include the “other” option, so people can make suggestions you didn’t anticipate).





These 5 tips don’t substitute list growth.




They just help you make the most of your list even before it’s really big (and they work better when your list gets larger).




Many people try to use too many different tactics and don’t learn any of them well enough.




Ease up on the social media, blogging, and SEO and focus on a traffic tactic that works consistently ;-)




Just don’t forget to also make the most of the list you’ve already built.




If you don’t, you’re wasting your time attracting hundreds or thousands of new subscribers.







If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!





Sharing Is Caring!




To Your Success,
Joan Harrington


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