How to Make Your Call to Action 30% More Effective
As a business person who makes a living marketing and selling your products and services, you wind up making a lot of requests of others, don’t you?
“It’s in your best interest to figure out how to get more people to say yes and fewer people to say no”…..says Gary Korisko, Market Strategist, and Relationship Marketer, Reboot Authentic.com
What if I told you that with one simple mental tweak (which you can master before the end of this post) you could increase the number of people who say yes to your requests by as much as 30%?
“When someone gives you a really good reason why (a ‘because’), the odds of you saying yes shoot way up”…….says Gary
The Power Is In the ‘Because’
In his book Influence – The Psychology of Persuasion, (One of the best books ever written on the subjects of persuasion and influence by Dr. Robert Cialdini) cites a study by Harvard social psychologist Ellen Langer which proved that we as human beings are so hard wired to respond to a ‘because’ – that it didn’t even really need to be a good because.
How can you make “Because” pay?
What’s the mental tweak ?
You need to tell your audience, your customers, your followers “WHY” (mental tweak) you want them to do the things you’re asking them to do.
- “Read this” because it teaches a method to cut your refund rate in half.
- “Click here” because your free download awaits!
- “Share this” because it makes you look like an authority.
- “Buy this” because it will teach you how to create professional quality videos.
How many times a day do you see just “click here” or “Share this?”
How many times do you personally type those things?
Is taking a few seconds to come up with a compelling “because” worth a 34% raise or a 34% increase in revenue?
How’s that for simple?
Now go use ‘because’ to your advantage!
Because you can
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To Your Success,