Make Your Call to Action 30% More Effective

How to Make Your Call to Action 30% More Effective











As a business person who makes a living marketing and selling your products and services, you wind up making a lot of requests of others, don’t you?






“It’s in your best interest to figure out how to get more people to say yes and fewer people to say no”…..says Gary Korisko, Market Strategist, and Relationship Marketer, Reboot






What if I told you that with one simple mental tweak (which you can master before the end of this post) you could increase the number of people who say yes to your requests by as much as 30%?






“When someone gives you a really good reason why (a ‘because’), the odds of you saying yes shoot way up”…….says Gary








The Power Is In the ‘Because’






In his book Influence – The Psychology of Persuasion, (One of the best books ever written on the subjects of persuasion and influence by Dr. Robert Cialdini) cites a study by Harvard social psychologist Ellen Langer which proved that we as human beings are so hard wired to respond to a ‘because’ – that it didn’t even really need to be a good because.






How can you make Because” pay?






What’s the mental tweak ?





You need to tell your audience, your customers, your followers “WHY”  (mental tweak) you want them to do the things you’re asking them to do.

For example:

  • “Read this” because it teaches a method to cut your refund rate in half.
  • “Click here” because your free download awaits!
  • “Share this” because it makes you look like an authority.
  • “Buy this” because it will teach you how to create professional quality videos.




How many times a day do you see just “click here” or “Share this?”





How many times do you personally type those things?






Is taking a few seconds to come up with a compelling “because” worth a 34% raise or a 34% increase in revenue?





How’s that for simple?






Now go use ‘because’ to your advantage!
Because you can









If you enjoyed this post and found TONS OF VALUE, please take a moment and share…….Thank You!





Sharing Is Caring!





To Your Success,
Joan Harrington





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0 Replies to “Make Your Call to Action 30% More Effective”

  1. Joan, you know I love the concept of “BE… CAUSE” since it is who we are being that is causing what we are getting. That said, you gave me even more reason to love it. Such a simple change that I have almost never come across implemented. No wonder you wear that crown well 🙂 The mathematician in me ask where the 30% comes from and as compared to what. But I also do not know how the electrical impulses line up to be transmitted to and work my computer. What works works when we do the work. I look forward to accepting my 30%. Namaste, and Thank You, Thank YOU, THANK YOU. prp

  2. i love your posts, Joan. They are so simple in some ways, you read it and go ‘der of course!’ and yet it’s still delivering content. Be CAUSE … love it! … otherwise I’d already be doing it. Thank you!

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