How To Make The Introduction To Your Blog Post Irresistible

Make The Introduction To Your Blog Post Irresistible









What makes the introduction to your blog post irresistible?





The introduction is a crucial part of a blog post.





It’s a chance to connect with readers and encourage them to read your post. 






Here are 11 ways to write an irresistible intro to your blog post by  Mary Jaksch. editor and chief of




1. Invite the reader in.

  • The reader will feel at home if he or she feels that their concerns will be met here.
  • And that your blog is a friendly place to visit.
  • One way is to address the reader directly.

2. State a commonality.

  • When you state something that you have in common with your readers, you create an immediate bond.

3. Be personal.

  • Address your reader like a friend.
  • A great way to do this is to tell a personal story.


4. Be exciting.

  • Create a mystery in your introduction that then unfolds in the main part.
  • When you use this strategy, you create a bridge from the headline (which should offer a promise) to the middle part – which delivers the promise.
  • The key is to intimate to your readers in the introduction what are you going to reveal to them in the rest of the article.

5. Offer the ‘why’ of your post.

  • Write about what triggered this topic in your mind, or in your life.


6. Lead in with a personal story.

  • A personal story can be a great way to draw your readers into a post.
  • Of course the personal story needs to focus on the key issue of your post.


7. Ask questions.

  • A question that is unanswered feels incomplete.
  • Questions intensify the reader’s curiosity.
  • The key is to ask questions that the reader can’t answer without further information


8. State facts.

  • Details increase the value of your post, and boost your credibility.
  • Use exact numbers if you can.
  • Readers tend to trust numbers.


9. Use quotes.

  • Quotes are a great way to lead into your post.
  • Everyone loves quotes.
  • They are usually by well-known authors and through using their quotes, you are borrowing their authority.
  • If you use quotes supporting the main points of your post, this will increase the reader’s trust in you.


10. Anecdotes.

  • If you can find good anecdotes, the introduction is a great place to place them.
  • Anecdotes are short, punchy stories.
  • Speech writers often lead in with an anecdote because it help the audience to pay attention.


11. Moral stories

  • Since the dawn of mankind, people have told stories to illustrate and inspire.
  • There are some great collections, such as Aesop’s fables.
  • If you can find a story that exemplifies the core of your post message, then it may be something you can offer in your introduction.






A great way to learn how to write good intros is to try out all of the 11 ways above from Mary Jaksch Editor-in-Chief at Write to Done. 




Grab her FREE report How to Write Like an A-List Blogger








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To Your Success,
Joan Harrington











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