How To Make Money Blogging 10 Lessons You Need To Learn To Be Successful

How To Make Money Blogging


10 Lessons You Need to Learn to Be Successful Making Money with Your Blog


But, first here are Five steps to make money from your blog that you may have heard before:


  1. Set up your blog
  2. Write content that gets lots of traffic
  3. Convert visitors into email subscribers
  4. Send those subscribers content that builds trust
  5. Sell products or services your audience wants

The process is simple on the surface, but each step is enormously complicated and requires extraordinary skill.

The moment you decide to use your blog to make money, you’re no longer just a blogger.

At that moment, you also become an entrepreneur, and your blog becomes a small business.

So, think of your blog as a lead generation mechanism that nurtures your readers (your leads) until they are ready to purchase.

Here are 10 lessons I learned from Smart Blogger on how to make money with your blog successfully:

Lesson #1: Don’t Sell Advertising (or Use Google AdSense)

If you have an engaged audience that trusts you, selling ads is never a smart move. And that includes all the variations like Google AdSense, sponsorships, and advertising networks.

None of it will make nearly as much money as promoting your own products or earning commissions from promoting someone else’s.

Lesson #2: Start with Affiliate Marketing (or Services)

Why is Affiliate Marketing the smartest strategy?

Because it’s not only faster….

In fact, the income from affiliate marketing is almost entirely passive.

And it can guide future product creation.

Lesson #3: Build the Funnel in Reverse

A lot of bloggers launch a cheap e-book as their first product, and then they get frustrated when they don’t make much money.

Build a sales funnel in reverse, starting with higher prices.

Here’s why: the real profit is at the end of the funnel, not the beginning, as it is much more profitable this way.

Lesson #4: There’s No Such Thing As a “Cheap” Market

Most people are afraid to charge more than $200 for a class, believing that’s all people can afford, but it’s just not true.

Every market has customers who are and willing to pay for a premium experience.

Give them one.

Just be aware… higher prices demand bigger promises.

Lesson #5: The Price Depends on the Promise

If you want to charge high prices, you absolutely can, but you must make big promises.

Similarly, if you want to charge low prices, you can, but you must make small promises.

In either case, though, the value of the promise should be at least 10X the price.

You should only make promises you can actually fulfill.

Anything less is unethical.

This is what marketing is really about: getting people to trust you when you say you can help them.

The better you are at it, the more money you’ll make.

Lesson #6: Webinars Kick Butt

Webinars are more profitable than any other strategy

Because you can reach more people in less amount of time.

And make way more money 🙂

Lesson #7: Automated Funnels Are Even Better

Use automated funnels to make more money.

Through the magic of technology, you can have sales happening every minute of every day.

The computer is following rules you set up in advance, and it’s following them 24 hours a day, seven days a week, 365 days a year.

Lesson #8: Your Email List Is More Important Than Anything Else

The more subscribers you get, the more money you make. Granted, your relationship with your subscribers and the quality of your products or services and dozens of other factors still matter, but to drive revenue, focus on email list growth.

To make money blogging, it’s absolutely essential.


Lesson #9: Start Selling from Day One

Start selling from day one.

Here’s why:


If you’re not making any money from your blog, it’s hard to stay motivated to continue.

When you have money being deposited into your account every day, it’s a whole lot easier to keep yourself motivated, right?

It will also give you the funds you need to build a team around you. You can hire an assistant, a tech person, a billing person.

The faster you get rid of stuff you suck at doing, the faster you will grow.

So make sure you are offering something your audience wants and needs.

Don’t push them on it, but do make it available, and do remind them from time to time that they can purchase it.

Lesson #10: Share What You Learned

If people are ever going to respect blogging as a legitimate business model, those of us who are successful have to speak up and share what we’ve learned.

After all, isn’t that what we’re here to do?

Help people?

Think about why you love blogging and how you feel about how you inspire and inform with every article you publish, every course you create, and every coaching call you do,

Because in the end, it could just change somebody’s life and make their lives just a little bit better.


Would love to hear your thoughts in the comments below 🙂


If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

P.S. – Find out how much money your blog could be making – and how quickly you could grow your email list – with Smart Blogger’s free Blog Profit Calculator.

Facebook Comments

60 Replies to “How To Make Money Blogging 10 Lessons You Need To Learn To Be Successful”

  1. I don’t know that I ever thought of making money with my blog, but more of using my blog to offer services to my editorial clients, and give readers a feel for who I am on my author one. Is that the same thing?
    And I keep getting hammered about the email lists. I swear I’m doing better!

    1. Yes pretty much the same thing Susan 😉 LOL, it’s ok, email is important that is where you can have everyone who enjoys your blog all in one place. I am working on mine too.

  2. You are right, Joan, that simple process is extremely complicated. I’m not selling anything from my blog at the moment. I wanted to learn the ropes and get a feel for blogging to see what direction I wanted to go in. Your tips give me plenty of food for thought.

  3. Super tips… not sure I agree with the affiliate only or the non ads thing… lifestyle and mommy bloggers must make a killing on using both because I seek out a lot of recipes and they are all over… if they didn’t work.. mommy bloggers would be done with it… but anyways… the rest of the tips.. spot on!

  4. Excellent post Joan, you certainly can make money with your blog but I find it’s most profitable use from my point of view is to capture leads. I think advertising on the blog works well, if you have plenty of eyeballs daily. Thanks for sharing.

  5. Joan,

    You really made this easy to understand and I think that we complicate areas of selling and our business. This is helping a lot to clarify what needs to be done to be a successful entrepreneur. Great tips !

    Lori English

  6. Awesome comprehensive article! You are so right, simple steps, but each one is so complex. It takes a long time to go from blog to business, but slow and steady wins the race. Definitely gave me food for thought!

  7. Hey Joan,

    Blogging is all about the healthy relationship if we are success in it then only we can make huge money and it provides us a opportunity to interact with mass. Selling products with the help of blog is really a genius way to make huge money.
    Our content must be valuable by educating or informing the audience on a deeper level. Eventually, thanks for sharing your worthy tips with us.

    With best regards,

    Amar kumar

    1. Hey Amar,

      Yes, blogging is all about those healthy relationships that we build with our audience and consistently providing valuable information is what will help drive people to your site!

      Thanks for your comment!

  8. Great advice! Couple of points that really stand out for me are #3 about building your funnel in reverse – makes a lot of sense! And, #5 about the promise. I’ve known so many people (authors do the same thing as bloggers!) who price their product based on how much work they put into it rather than focusing on the value to the customer. Thanks for the tips!

  9. I really never imagined that I would be making money from writing/blogging, so this was insightful, Joan! I am not sure if I could now, although I do share a lot of information and find that people enjoy that! I have been encouraged to consider adding Google AdSense to my blog, but have been very reluctant. I find it annoying on the blogs I visit and it sounds like you are not a big supporter of it either. So much to consider, sometimes I feel like we are continually starting over again. And building an email list has also been really challenging for me. I have a small list with enormous open rates, so maybe that is at least a good place to move forward from. 🙂

    1. Appreciate your awesome comment, Beverley! I hear you about building an email list lol 😉 I find that mine really does not get “bigger”, just gets better people on it who, like you, love what I share, so yes, my open rates are good as well. I have also had to start over a few times too……oh well…..always a learning process with blogging….

  10. Well I must admit I wasn’t aware of all these things which must be considered while taking online lessons for money making. Since I never tried any other online money making methods other than blogging.

    Thanks for share,

  11. I don’t like the use of ads either. I’m in the lifestyle space, and I find it so annoying to be reading a gorgeous post and have it interrupted by an ad banner. It takes me out of the mood, and frankly makes the article more difficult to read. That said, if one must use ads, I don’t mind select banners in the header / footer and /sidebar areas. But that’s just me. I know a ton of people who are making a killing off of ads on their blogs. It’s just not my cup of tea.

  12. Hey Joan,
    It is the first time to visit your blog and it is really awesome!

    You are right, affiliate marketing is way better than AdSense or any PPC program. Loved all the other tips here. You are doing really great!

    Keep posting!


  13. All good points, Joan. #3 about having the funnel in reverse really got my attention. Never thought of starting out higher. I saw your comment to Sonya about affiliate marketing sources, I’m interested.

    1. Thanks Joyce! Sent you a message on FB as well in reference to an affiliate program that I highly recommend 🙂 It’s called The Women’s Connection and you can access it here for free if you like>>>

  14. These are all great points, Joan. I am leaning towards doing more affiliate stuff. I think the biggest thing here is about giving VALUE!

    I think THIS is golden. The more value you give, the more people will think, wow, if she shares this for free, imagine what I get when I pay for her services. This also speaks to overdelivering and having 10X the value of what people pay for.

    Thanks for these important reminders.

  15. Hi Joan. These are great ideas, as I’m working on making money from my blog. I just got approved for AdSense, but I haven’t had any success getting it to work on my blog. Maybe there’s a reason. 🙂

    Thanks for providing this information.

    1. Hey DeeDee 🙂
      Thank you! Yes, I had issues with AdSense so have decided to be an affiliate with a few opportunities and product lines 🙂 Is working for me so far. Maybe there is a reason why it is not working for you 😉 If you want to hear about some great recommendations I have for affiliate programs message me!

  16. Hi Joan,

    These are sound ways to monetize your blogging.

    I really like that you suggest to reverse your funnel to push your higher end products/services to the top. That is certainly where the most robust activity is, plus it sets the value of what you do.


  17. Hi Joan,

    I accidentally come across tons of blogs with owners trying to make money from blogging. The most annoying ones are those filled with Adsense and affiliations–so much so that their site takes a long time loading.

  18. Hey Joan – great as always, and really gives a lot of food for thought! A lot of this is new to me, so I will be bookmarking this post and returning to read more! I think the turning point for me is summarized in this statement you made:

    “The moment you decide to use your blog to make money, you’re no longer just a blogger.

    At that moment, you also become an entrepreneur, and your blog becomes a small business.”

    1. Hey K Lee 🙂
      Thank you! Absolutely 😉 Glad you enjoyed that statement…as it is so true, not just a blogger anymore once you decide you want to utilize your blog to make money…you are an entrepreneur!

  19. Great tips man! Worth reading. To be honest at first sight I thought you’ll use the same old tips people used to write on their blogs, but here I learnt some new things in keyword research, something out of the box!
    Thank you!!

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